{"id":61770,"date":"2024-02-01T07:30:43","date_gmt":"2024-02-01T07:30:43","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/?p=61770"},"modified":"2024-01-31T15:50:07","modified_gmt":"2024-01-31T15:50:07","slug":"technical-seo-in-2024","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/technical-seo-in-2024\/","title":{"rendered":"Technical SEO in 2024"},"content":{"rendered":"

Want to prepare your website for Google\u2019s generative search experience? Revamping your brand? Want to boost the user experience on your site? All of these are best done with technical SEO services on your site.<\/p>\n

SEO services<\/a> cover everything from on-page to off-site, but before you worry about growing your link profile, you should always make sure that everything is cleaned up and tidy at home. By auditing your site for technical issues, you can not only enhance every other SEO service you invest in, but also boost landing page conversion rates and get your site ready for AI.<\/p>\n

Technical SEO audits<\/a>, at their core, are still the same today as they were in the past. They look for technical issues and areas of improvement that work to appeal to users and search engines alike. Today in 2024, they also work on getting your brand ready for the new world of generative AI. To learn everything there is to know about technical SEO in 2024, brush up on your knowledge with this technical SEO guide:<\/p>\n

What is Technical SEO?<\/h2>\n

So, what is technical SEO exactly? It\u2019s one of the pillar stone services offered by our SEO consultancy<\/a>, and one of the most important aspects of any SEO strategy. Just look at what goes on your website. You have your content, visuals, colour scheme, but then you also have things like site speed, link structure, and site security. Which of these is part of technical SEO? Anything to do with the invisible, behind-the-scenes factors that make or break the digital experience.<\/p>\n

Here’s just a quick rundown of some factors included in a technical SEO strategy:<\/p>\n

    \n
  1. Site speed<\/li>\n
  2. Data structure<\/li>\n
  3. Meta tags<\/li>\n
  4. URL structure<\/li>\n
  5. Sitemaps<\/li>\n
  6. txt<\/li>\n
  7. Internal linking<\/li>\n
  8. Breadcrumbs<\/li>\n
  9. Site Security<\/li>\n
  10. Mobile-Friendliness<\/li>\n<\/ol>\n

    All that is just the beginning of technical SEO optimization, and while generative search is set to change some elements of your on page SEO<\/a> strategy, all of the above factors will still play a crucial part.<\/p>\n

    Technical SEO vs On Page SEO<\/h3>\n

    Technical SEO is a part of on page SEO. Rather than focus solely on the front-facing side of things (the content), it focusses on the back-end side of things (like site speed, markup, and so on). Think of technical SEO as the skeleton of your website and on page as the whole body.<\/p>\n

    White label SEO<\/p>\n

    Content SEO vs Technical SEO<\/h3>\n

    Content is the other part of your on page SEO strategy. It works alongside your SEO technical strategy to offer users an unrivalled experience. After all, great content means nothing if the site is impossible to navigate, and a well-designed, fluid site means nothing if users aren\u2019t interested in what\u2019s on the page.<\/p>\n

    How Will Technical SEO Change in 2024?<\/h2>\n

    What is technical SEO going to look like in 2024? The good news is that it\u2019s largely unchanged. Most of the same factors are going to apply. Rather than a new direction, technical SEO is going to add a few new factors.<\/p>\n

    If you already have SEO management<\/a> or offer SEO services through a white label SEO<\/a> service, then these updates will automatically be included in 2024. If you are auditing your website yourself, you will need to pay attention to these key technical SEO tips:<\/p>\n