{"id":61698,"date":"2024-01-05T07:00:16","date_gmt":"2024-01-05T07:00:16","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/?p=61698"},"modified":"2024-01-02T13:51:06","modified_gmt":"2024-01-02T13:51:06","slug":"is-it-still-worth-using-seo-in-2024-the-verdict","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/","title":{"rendered":"Is It Still Worth Using SEO in 2024? The Verdict"},"content":{"rendered":"<p>2024. The dawning of a new year. The turkey sandwiches have long gone. You\u2019ve chugged the last of the champagne. Now it\u2019s time to plan for the future. That includes assessing your company\u2019s marketing needs.<\/p>\n<p>That means seeing what role SEO will play \u2013 if any.<\/p>\n<p>Is SEO still worth it? It\u2019s a valid question to ask. Digital marketing underwent drastic changes over the past year. The continued rise of AI, the importance of influencer marketing, Google Search\u2019s core updates \u2013 the list goes on and on. Has this left SEO obsolete? Or is SEO marketing worth it still in 2024?<\/p>\n<p>This guide explores the answers to give you that all-important verdict.<\/p>\n<h2>Is SEO Worth it in 2024?<\/h2>\n<p>Yes.<\/p>\n<p>Thanks for reading.<\/p>\n<p>Okay, you probably weren\u2019t expecting such a frank answer to the \u2018Is SEO really worth it?\u2019 question. However, it is that clear-cut \u2013 and we\u2019re not just saying that because we are an <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/seo\/enterprise-seo\/services\/\">enterprise SEO<\/a> agency! If search visibility is integral to your marketing efforts, it should remain integral. If it isn\u2019t already, it should be.<\/p>\n<p>Think about it. The online world may have evolved tenfold in recent years, but when a question needs answering, you\u2019re not heading to social media. You\u2019re not relying on ChatGPT to fill in the gaps. You are still turning to trusty old Google \u2013 and for good reason.<\/p>\n<p>Actually, make that a few reasons. Speed, accuracy, and relevance all ensure Google Search is the go-to option. That means an effective SEO strategy, one which hoists your webpages up the search rankings, is essential. 2024 is no different to 2004 in that regard.<\/p>\n<p>What is different, however, is how SEO itself has evolved and the different trends that must be followed.<\/p>\n<h2>SEO Trends in 2024: What Do You Need to Know?<\/h2>\n<p><a href=\"https:\/\/www.staging-uk.clickintelligence.com\/link-building\/services\/\">Link building<\/a> remains important. Keyword research equally so, as is the focus on crafting high-quality, relevant content. Nevertheless, SEO is moving in a different direction \u2013 and you have to make sure the right coordinates are followed with your marketing plan.<\/p>\n<p>To sum it up, SEO in 2024 is trending towards three main approaches:<\/p>\n<ul>\n<li>Technically advanced<\/li>\n<li>User-centric<\/li>\n<li>Ethical<\/li>\n<\/ul>\n<p>There are various reasons why this is the case. One of the biggest is AI and machine learning growth, which has seen the likes of Google being able to better understand user intent and supply more relevant, worthwhile results. Additionally, the search kingpin is pushing for ethically-produced content with its <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\">Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines<\/a>.<\/p>\n<p>You should already know about staying up-to-date with Google\u2019s ranking factors, refreshing content when necessary, and acquiring <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/link-building\/niche-edit-link-building\/services\/\">niche edits<\/a>. As for new trends, here is what you need to learn about:<\/p>\n<ul>\n<li><strong>Zero-click searches<\/strong>: As the name suggests, a zero-click search is when a user doesn\u2019t click on any SERP results. Google has introduced advanced features like knowledge panels and direct conversion tools to satisfy user intent, which sees no further clicks. Securing the featured snippet for these searches can mitigate the damage \u2013 and possibly even improve results for your brand.<\/li>\n<li><strong>Google Search Generative Experience (SGE)<\/strong>: Google SGE is an AI-powered search experience. This delivers AI-generated results at the top of SERPs, enhancing user interaction with clear, concise answers and relevant visuals. Creating content which answers queries directly and comprehensively is necessary to follow this growing trend.<\/li>\n<li><strong>Video SEO<\/strong>: Digital video viewership continues to soar. To align with the trend of increased consumption, along with the jump in search engine recognition of video content, creating content that ranks well in both Google and YouTube searches is a significant SEO opportunity.<\/li>\n<li><strong>The need for topical authority<\/strong>: Google emphasises content that demonstrates expertise on specific topics. On this subject, topical authority involves being a primary information source on a topic where all aspects are covered comprehensively. This matches up with Google\u2019s prioritisation of content that demonstrates a combination of authority, expertise, and trustworthiness.<\/li>\n<li><strong>Answer Engine Optimisation (AEO)<\/strong>: AEO is used to adapt content for AI-powered technologies like chatbots and smart assistants. This synthesises information effectively to answer conversational queries, where it caters to users that desire immediate answers \u2013 all without having to navigate webpages. Preparing for this with SEO involves optimising for answer-based queries, where you craft concise, direct content that is easily consumed and deciphered by AI algorithms.<\/li>\n<\/ul>\n<p>By not only understanding but following these trends, you can rank higher with your content, draw in more traffic, and make more positive connections with potential customers.<\/p>\n<h2>Is Hiring an SEO Company Worth it?<\/h2>\n<p>You know the answer to, \u2018Is SEO optimisation worth it?\u2019 now. However, should you take that next step? Is it worth paying for SEO in 2024?<\/p>\n<p>The answer is another big fat \u2018Yes\u2019. In fact, it is even more obvious than the previous question. When you factor in the added complexity and challenge of ranking with SEO, it has never been better to receive professional assistance. With the way the rules and goalposts continue to move, having an <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/seo\/seo-consultant\/services\/\">SEO consultant<\/a> on your side, one that remains up-to-date with every little update, can make all the difference and keep your marketing strategy ahead of the curve.<\/p>\n<p>This can start with <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/seo\/seo-audit\/services\/\">SEO auditing<\/a>. Is an SEO audit worth it? Absolutely. It gives you the right foundation to work from, where you can clear up any issues before they cause problems for your marketing campaigns. You can then get expert help with traditional tasks, like blogger outreach, and modern trends, such as those listed above, for a fleshed-out, effective SEO strategy.<\/p>\n<h2>SEO: Is it Worth it in 2024? The Final Verdict<\/h2>\n<p>SEO is more confusing and complex than ever. AI and Google algorithm changes have added to the challenge. However, that doesn\u2019t mean you should abandon SEO. The opposite is more appropriate. If you embrace the changes and stick with the trends, you can still prosper with SEO.<\/p>\n<p>Not confident in tackling this task on your own? Don\u2019t worry \u2013 our leading <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/seo\/seo-management\/services\/\">managed SEO<\/a> service is here to help. With over 2 decades of experience constructing bespoke SEO strategies that top the Google rankings, we possess the skills and expertise to put together successful campaigns for 2024 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024. The dawning of a new year. The turkey sandwiches have long gone. You\u2019ve chugged the last of the champagne. Now it\u2019s time to plan for the future. That includes assessing your company\u2019s marketing needs. That means seeing what role SEO will play \u2013 if any. Is SEO still worth it? It\u2019s a valid question&hellip;<\/p>\n","protected":false},"author":4,"featured_media":61709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[640],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1063,\"to_translate\":{\"en\":1063}}"],"_edit_lock":["1704203721:21"],"_edit_last":["21"],"_wpml_location_migration_done":["1"],"_easy_image_gallery_link_images":["off"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_wpb_vc_js_status":["false"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_primary_category":["640"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_wpseo_wordproof_timestamp":[""],"_thumbnail_id":["61709"],"_yoast_indexnow_last_ping":["1704438269"],"_pingme":["1"],"_encloseme":["1"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is It Still Worth Using SEO in 2024? The Verdict - Click Intelligence Staging<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is It Still Worth Using SEO in 2024? The Verdict\" \/>\n<meta property=\"og:description\" content=\"2024. The dawning of a new year. The turkey sandwiches have long gone. You\u2019ve chugged the last of the champagne. Now it\u2019s time to plan for the future. That includes assessing your company\u2019s marketing needs. That means seeing what role SEO will play \u2013 if any. Is SEO still worth it? It\u2019s a valid question&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/\" \/>\n<meta property=\"og:site_name\" content=\"Click Intelligence Staging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-05T07:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-02T13:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2024\/01\/Is-It-Still-Worth-Using-SEO-in-2024_-The-Verdict-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Owen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@click_intel\" \/>\n<meta name=\"twitter:site\" content=\"@click_intel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/\"},\"author\":{\"name\":\"James Owen\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\"},\"headline\":\"Is It Still Worth Using SEO in 2024? The Verdict\",\"datePublished\":\"2024-01-05T07:00:16+00:00\",\"dateModified\":\"2024-01-02T13:51:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/\",\"name\":\"Is It Still Worth Using SEO in 2024? The Verdict - Click Intelligence Staging\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\"},\"datePublished\":\"2024-01-05T07:00:16+00:00\",\"dateModified\":\"2024-01-02T13:51:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is It Still Worth Using SEO in 2024? The Verdict\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"name\":\"Click Intelligence Staging\",\"description\":\"Search Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\",\"name\":\"Click Intelligence\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"contentUrl\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"width\":406,\"height\":51,\"caption\":\"Click Intelligence\"},\"image\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\",\"https:\/\/twitter.com\/click_intel\",\"https:\/\/www.instagram.com\/clickintelligence\/\",\"https:\/\/www.linkedin.com\/company\/click-intelligence\",\"http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\",\"name\":\"James Owen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g\",\"caption\":\"James Owen\"},\"description\":\"James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/james-owen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is It Still Worth Using SEO in 2024? The Verdict - Click Intelligence Staging","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Is It Still Worth Using SEO in 2024? The Verdict","og_description":"2024. The dawning of a new year. The turkey sandwiches have long gone. You\u2019ve chugged the last of the champagne. Now it\u2019s time to plan for the future. That includes assessing your company\u2019s marketing needs. That means seeing what role SEO will play \u2013 if any. Is SEO still worth it? It\u2019s a valid question&hellip;","og_url":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/","og_site_name":"Click Intelligence Staging","article_publisher":"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","article_published_time":"2024-01-05T07:00:16+00:00","article_modified_time":"2024-01-02T13:51:06+00:00","og_image":[{"width":1400,"height":600,"url":"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2024\/01\/Is-It-Still-Worth-Using-SEO-in-2024_-The-Verdict-min.jpg","type":"image\/jpeg"}],"author":"James Owen","twitter_card":"summary_large_image","twitter_creator":"@click_intel","twitter_site":"@click_intel","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/#article","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/"},"author":{"name":"James Owen","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464"},"headline":"Is It Still Worth Using SEO in 2024? The Verdict","datePublished":"2024-01-05T07:00:16+00:00","dateModified":"2024-01-02T13:51:06+00:00","mainEntityOfPage":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/"},"wordCount":1026,"publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/","url":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/","name":"Is It Still Worth Using SEO in 2024? The Verdict - Click Intelligence Staging","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website"},"datePublished":"2024-01-05T07:00:16+00:00","dateModified":"2024-01-02T13:51:06+00:00","breadcrumb":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/is-it-still-worth-using-seo-in-2024-the-verdict\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging-uk.clickintelligence.com\/us\/"},{"@type":"ListItem","position":2,"name":"Is It Still Worth Using SEO in 2024? The Verdict"}]},{"@type":"WebSite","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","name":"Click Intelligence Staging","description":"Search Marketing Agency","publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization","name":"Click Intelligence","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","contentUrl":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","width":406,"height":51,"caption":"Click Intelligence"},"image":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","https:\/\/twitter.com\/click_intel","https:\/\/www.instagram.com\/clickintelligence\/","https:\/\/www.linkedin.com\/company\/click-intelligence","http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk"]},{"@type":"Person","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464","name":"James Owen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g","caption":"James Owen"},"description":"James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.","url":"https:\/\/staging-uk.clickintelligence.com\/james-owen\/"}]}},"_links":{"self":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/61698"}],"collection":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/comments?post=61698"}],"version-history":[{"count":1,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/61698\/revisions"}],"predecessor-version":[{"id":61699,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/61698\/revisions\/61699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media\/61709"}],"wp:attachment":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media?parent=61698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/categories?post=61698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/tags?post=61698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}