{"id":61220,"date":"2023-11-06T08:08:54","date_gmt":"2023-11-06T08:08:54","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/what-is-an-seo-expert\/"},"modified":"2023-11-06T09:44:36","modified_gmt":"2023-11-06T09:44:36","slug":"what-is-an-seo-expert","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/what-is-an-seo-expert\/","title":{"rendered":"What is an SEO Expert?"},"content":{"rendered":"<p>The term SEO, which stands for search engine optimisation, gets bandied about a lot but do you know what it means? And more importantly, does it take an SEO expert to optimise your website and send you rising in the ranks of Google?<\/p>\n<p>Let\u2019s take a closer look.<\/p>\n<h2><strong>What Exactly Do SEO Experts Do?<\/strong><\/h2>\n<p>An SEO expert also referred to as an SEO specialist, is a specific type of marketing professional that uses a combination of research and analysis to improve a site\u2019s ranking on popular search engines such as Google and Bing.<\/p>\n<p>Typically the role of an SEO expert includes both on-page SEO, optimising both the content and the HTML source code of a page, and off-page SEO which refers to <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/link-building\/services\/\">link building<\/a> and other external activities that you do away from your website to improve your search ranking such as your social media campaigns.<\/p>\n<h3><strong>On-page SEO<\/strong><\/h3>\n<p>An SEO expert will advise you on all aspects of on-page SEO, including:<\/p>\n<ul>\n<li>Title tags<\/li>\n<li>Description tags<\/li>\n<li>Meta tags<\/li>\n<li>Keywords density<\/li>\n<li>Content<\/li>\n<li>Site structure<\/li>\n<li>Site speed<\/li>\n<li>Mobile friendliness<\/li>\n<li>Indexing<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-34852 aligncenter\" src=\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/ON-PAGE-SEO-1-1024x536.png\" alt=\"\" width=\"1024\" height=\"536\" \/><\/p>\n<h3><strong>Off-page SEO<\/strong><\/h3>\n<p>Equally as important as what you do on your site, an SEO expert will also help you with off-page, or off-site SEO techniques which include:<\/p>\n<ul>\n<li>Link building \u2013 natural, manually built, and self-created<\/li>\n<li><a href=\"https:\/\/www.staging-uk.clickintelligence.com\/paid-social\/services\/\">Social media marketing<\/a><\/li>\n<li>Influencer marketing<\/li>\n<li>Guest blogging<\/li>\n<li>Brand mentions<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-34855 aligncenter\" src=\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/OFF-PAGE-SEO-1024x536.png\" alt=\"OFF PAGE SEO\" width=\"1024\" height=\"536\" \/><\/p>\n<h2><strong>How Much Does an SEO Expert Cost? <\/strong><\/h2>\n<p>As with most business decisions, whether you choose to enlist the services of an SEO expert will be largely dependent on how much it costs. However, as search engine optimisation is still one of the most effective and powerful digital marketing strategies available in terms of driving long-term results, the question should be \u201ccan you afford <em>not <\/em>to hire an SEO expert?\u201d<\/p>\n<p>Furthermore, seeing as the first page of Google captures, on average, 75% of all search traffic, paying \u00a31,000 a month in an all-inclusive SEO strategy doesn\u2019t seem like such a bad investment.<\/p>\n<p>Simply type \u201cSEO experts near me\u201d into Google, and you will be met with the top SEO agencies in your area and how to get in touch to find out the cost of hiring an SEO expert.<\/p>\n<h2><strong>Why Does My Business Need an SEO Expert?<\/strong><\/h2>\n<p>If you do not have the skills, resources, or time to manage your SEO in-house, then hiring external SEO experts is the most cost-effective option for your business.<\/p>\n<p>Benefits you can enjoy by hiring an SEO expert include:<\/p>\n<ul>\n<li>Generating high-quality traffic<\/li>\n<li>Improving your overall user experience<\/li>\n<li>Building brand awareness<\/li>\n<li>Keeping costs low<\/li>\n<li>Enabling you to compete with your top rivals<\/li>\n<\/ul>\n<h2><strong>How Do I Become an SEO Expert? <\/strong><\/h2>\n<p>If you are tempted to forgo hiring a professional SEO expert and instead, learn to become one yourself, there are tools out there to help you achieve this from fully licensed SEO training consultancy firms where you can learn the latest techniques and earn a formal certificate, to free online tutorials that can help you understand the basics.<\/p>\n<p>Alternatively, if you are thinking about becoming a <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/seo\/seo-consultant\/services\/\">professional SEO expert<\/a> and you want to sell your services to others, the best place to start is with your own website and then gradually build up your portfolio by offering your services to family and friends.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-7317138a-0ec7-4305-a295-34724cbdfd06\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7317138a-0ec7-4305-a295-34724cbdfd06\" class=\"hs-cta-node hs-cta-7317138a-0ec7-4305-a295-34724cbdfd06\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4203198\/7317138a-0ec7-4305-a295-34724cbdfd06\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-7317138a-0ec7-4305-a295-34724cbdfd06\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4203198\/7317138a-0ec7-4305-a295-34724cbdfd06.png\" alt=\"New call-to-action\" width=\"1200\" height=\"628\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(4203198, '7317138a-0ec7-4305-a295-34724cbdfd06', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term SEO, which stands for search engine optimisation, gets bandied about a lot but do you know what it means? And more importantly, does it take an SEO expert to optimise your website and send you rising in the ranks of Google? Let\u2019s take a closer look. What Exactly Do SEO Experts Do? An&hellip;<\/p>\n","protected":false},"author":4,"featured_media":39675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[640],"tags":[585],"acf":[],"cp_meta_data":{"_pingme":["1"],"_encloseme":["1"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_yoast_wpseo_title":["What is an SEO Expert? Specialist SEO Agency"],"_yoast_wpseo_metadesc":["An SEO expert, is a specific marketing professional that uses a combination of research and analysis to improve a site\u2019s ranking on Google and Bing."],"_yoast_wpseo_focuskeywords":["[]"],"_thumbnail_id":["39675"],"_edit_lock":["1699263881:4"],"_edit_last":["4"],"_yoast_indexnow_last_ping":["1699263877"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_wpb_vc_js_status":["false"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_wpseo_wordproof_timestamp":[""],"_easy_image_gallery_link_images":["off"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_last_translation_edit_mode":["native-editor"],"_yoast_wpseo_primary_category":[""]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an SEO Expert? 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