{"id":59807,"date":"2023-07-27T13:31:46","date_gmt":"2023-07-27T12:31:46","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/seo-expert-insights-may-2023-news-round-up\/"},"modified":"2024-02-01T16:45:24","modified_gmt":"2024-02-01T16:45:24","slug":"seo-expert-insights-may-2023-news-round-up","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-expert-insights-may-2023-news-round-up\/","title":{"rendered":"SEO Expert Insights: May 2023 News Round-up"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/842472799?h=bf9ae22d92&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In this month\u2019s instalment of our SEO Expert Insights series, our co-founder James Owen will be looking at the following:<\/p>\n<ul>\n<li>10 Things We Are Celebrating As We Turn 10<\/li>\n<li>May Google Updates<\/li>\n<li>Google Search Generative Experience<\/li>\n<li>Google Analytics 4 (GA4) Deadline<\/li>\n<li>Google\u2019s Updates To Country Code At Top-Level AI Domain<\/li>\n<li>E-E-A-T &amp; Google Helpful Content Update<\/li>\n<\/ul>\n<h3>Video Transcription<\/h3>\n<p><em><strong>10 Things We\u2019re Celebrating As We Turn 10 <\/strong><\/em><\/p>\n<p><em>The first story is all about Click Intelligence itself, as we have now been in business for 10 years after James co-founded the company with Simon Brisk.<\/em><\/p>\n<p><em>So how did we mark this milestone? Well, there are 10 things that we are particularly proud of:<\/em><\/p>\n<ul>\n<li><em>Company culture<\/em><\/li>\n<li><em>Team growth<\/em><\/li>\n<li><em>Our clients<\/em><\/li>\n<li><em>Our charitable efforts<\/em><\/li>\n<li><em>Looking after the environment<\/em><\/li>\n<li><em>Awards and recognition<\/em><\/li>\n<li><em>Employee ownership trust<\/em><\/li>\n<li><em>Service delivery<\/em><\/li>\n<li><em>Our expertise<\/em><\/li>\n<li><em>Helping other businesses grow<\/em><\/li>\n<\/ul>\n<p><em><strong>May Google Updates <\/strong><\/em><\/p>\n<p><em>In the month of May 2023, there were 4 unconfirmed Google Updates, so the month was pretty busy!<\/em><\/p>\n<p><em>We had the following unconfirmed updates:<\/em><\/p>\n<ul>\n<li><em><strong>1<sup>st<\/sup> &amp; 2<sup>nd<\/sup> May 2023: Early May Search Algorithm Update<\/strong> \u2013 Tools that we use to monitor rankings, such as RankRanger, Semrush, and Moz, were showing huge fluctuations at the start of the month, which suggests there was an unconfirmed update around this time.<\/em><\/li>\n<li><em><strong>10<sup>th<\/sup> &amp; 11<sup>th<\/sup> May 2023: Google I\/O Search Algorithm Update<\/strong> \u2013 Using Mozcast, we could see spikes on the 10<sup>th<\/sup> and 11<sup>th<\/sup> of May to suggest a change has taken place.<\/em><\/li>\n<li><em><strong>16<sup>th<\/sup> &amp; 17<sup>th<\/sup> May 2023: Google Search Algorithm Ranking Volatility<\/strong> \u2013 Mozcast showed us a lot of fluctuation on these dates.<\/em><\/li>\n<li><em><strong>22<sup>nd<\/sup> &amp; 23<sup>rd<\/sup> May 2023: Google Search Algorithm Ranking Volatility<\/strong> \u00ad\u2013 A lot of fluctuation in the SERPs (search engine results pages) around these dates on Mozcast and other tracking tools have shown us similar.<\/em><\/li>\n<\/ul>\n<p><em>The last official update was at the end of April with its Reviews Update. We know that Google is currently doing a lot of testing based on these fluctuations.<\/em><\/p>\n<p><em>You might be wondering what you can do about this. The best place to look is at our <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/guides\/seo-us\/seo-solutions-us\/drop-in-keyword-rankings\/\">Drop In Keyword Rankings And How To Fix It Guide<\/a> on our Knowledge Hub for all the answers and best practices to follow when dealing with confirmed or unconfirmed Google Updates. Remember not to panic if you are experiencing a change in rankings.<\/em><\/p>\n<p><em><strong>Google Search Generative Experience: All New AI Google Search Engine <\/strong><\/em><\/p>\n<p><em>Google released a preview of its latest experiment with AI: its all-new search engine called Google Search Generative Experience. It has brought generative AI into its search interface, so it is designed for a more youthful audience. The generative experience allows you to follow up your initial search query with more questions, and Google AI will generate an answer for you.<\/em><\/p>\n<p><em>The preview also gave us a sneak peek into how the search engine will look. As well as all the usual features you would expect to see in Google Search, such as the search bar and your icons, the Google Search Generative Experience provides a Generative Answer to your query alongside links to high-quality and trusted sites that support the answer as well as a Follow-up button. You can sign up to test it yourself in Google Search Labs.<\/em><\/p>\n<p><em><strong>Google Analytics 4 (GA4) Deadline <\/strong><\/em><\/p>\n<p><em>In May, Google confirmed that the deadline for GA4 happening was not changing. It\u2019s something that Google has been talking about a lot, and they will move over to the GA4. At Click Intelligence, we\u2019ve been working with clients over the last 6 months, helping them to identify the reports they need to have uploaded so they are ready to rock and roll on GA4.<\/em><\/p>\n<p><em>Read our blog post titled <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/guide\/seo-us\/web-analytics-us\/ga4-reporting-guide\/\">What Is Google Analytics 4 (GA4) &amp; Everything You Need To Know<\/a> for more information on this.<\/em><\/p>\n<p><em><strong>Google Search Treats .AI ccTLD As gTLD At Domain Level<\/strong><\/em><\/p>\n<p><em>Thanks to the rise in artificial intelligence (AI), Google has now listed .ai as a generic country code. It\u2019s not associated with a country, but it can now be used as a generic top-level domain (gTLD) code.<\/em><\/p>\n<p><em><strong>E-E-A-T &amp; Google Helpful Content Update <\/strong><\/em><\/p>\n<p><em>To finish off this month\u2019s episode, we wanted to point you in the direction of some quick-fire articles on the subject of Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and the Helpful Content Update.<\/em><\/p>\n<p><em>These are topics that we have been discussing at length at Click Intelligence, and these are the hottest articles on the subject that caught our co-founder\u2019s SEO eye this month:<\/em><\/p>\n<ul>\n<li><em>Google announced that it uses a <a href=\"https:\/\/www.seroundtable.com\/google-signals-e-e-a-t-35325.html\">mixture of factors to determine how content demonstrates E-E-A-T<\/a> in a Twitter update. It reaffirms how important it is to get E-A-T-T into your content. When writing content, you need to be mindful of what Google is looking for in terms of quality content.<\/em><\/li>\n<li><em>To throw a spanner in the works for content creators everywhere, Google also made a statement saying that <a href=\"https:\/\/www.seroundtable.com\/google-high-quality-content-low-value-to-web-35346.html\">high-quality content might still be of low value to the web<\/a>. When producing content, you need to make sure it answers the question that users are searching for, that it is optimised for both the user and Googlebot, and technical elements like page load speeds, and that you are building quality backlinks to it.<\/em><\/li>\n<li><em>Google also hinted that its <a href=\"https:\/\/www.seroundtable.com\/google-helpful-content-update-hidden-gems-35369.html\">Helpful Content system will be able to find hidden gems in blog posts and forums in a future update<\/a>. This will see an improvement in how it ranks results, detailing that helpful information can sometimes be located where you wouldn\u2019t expect it, for example, a comment on a forum, a post on an obscure blog, or a very specialist article. The future update will take this into account to ensure users receive the most helpful and relevant information.<\/em><\/li>\n<\/ul>\n<p><em>For more information on all things search engine related, please subscribe to the <a href=\"https:\/\/www.youtube.com\/c\/ClickintelligenceCoUk\">Click Intelligence YouTube<\/a> channel or check out our <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/knowledge-hub\/\">Knowledge Hub<\/a>, where you can read about all the latest SEO updates and what they mean for your business.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this month\u2019s instalment of our SEO Expert Insights series, our co-founder James Owen will be looking at the following: 10 Things We Are Celebrating As We Turn 10 May Google Updates Google Search Generative Experience Google Analytics 4 (GA4) Deadline Google\u2019s Updates To Country Code At Top-Level AI Domain E-E-A-T &amp; Google Helpful Content&hellip;<\/p>\n","protected":false},"author":4,"featured_media":59590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[845],"tags":[],"acf":[],"cp_meta_data":{"_pingme":["1"],"_encloseme":["1"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_yoast_indexnow_last_ping":["1706805925"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_wpseo_wordproof_timestamp":[""],"_thumbnail_id":["59590"],"_edit_lock":["1706805816:21"],"_edit_last":["21"],"_yoast_wpseo_canonical":["https:\/\/www.staging-uk.clickintelligence.com\/seo-expert-insights-may-2023-news-round-up\/"],"_last_translation_edit_mode":["native-editor"],"_yoast_wpseo_primary_category":["845"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - 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