{"id":53230,"date":"2022-10-10T14:04:07","date_gmt":"2022-10-10T13:04:07","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/?p=53230"},"modified":"2024-01-23T15:23:33","modified_gmt":"2024-01-23T15:23:33","slug":"seo-horror-stories-10-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-horror-stories-10-mistakes-to-avoid\/","title":{"rendered":"SEO HORROR STORIES: 10 Mistakes to AVOID"},"content":{"rendered":"

Darkness falls across the SEO land; the latest algorithm change is close at hand. Google bots crawl in search of domains \u2013 to terrorise your marketing campaigns.<\/span>\u00a0<\/span><\/p>\n

(Do your best Vincent Price impression with the above for full effect).<\/span><\/i>\u00a0<\/span><\/p>\n

You get the picture; the SEO world can be a scary place. A campaign requires more meticulous planning than a Jigsaw trap, and the competition has more determination than Jason Voorhees. Oh, and an algorithm core update<\/a> has the potential to change the landscape like a Freddy Krueger dream sequence.\u00a0<\/span>\u00a0<\/span><\/p>\n

Okay, okay \u2013 that\u2019s enough movie monster analogies for one guide. However, it\u2019s vital to steer clear of the various pitfalls that exist \u2013 otherwise, you\u2019ll experience your own horror story. With that in mind, here are ten <\/span>SEO mistakes to avoid<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

1. Not Performing an SEO Audit<\/span><\/b>\u00a0<\/span><\/h3>\n

Any SEO campaign requires a strong foundation. Without the proper research and analysis, your marketing strategy will collapse \u2013 and that\u2019s a terrifying prospect. This is why <\/span>SEO auditing<\/span><\/a> is essential.\u00a0<\/span>\u00a0<\/span><\/p>\n

By performing an audit, you can gain knowledge about your website\u2019s strengths and weaknesses. This knowledge can then be used to help improve every aspect of your SEO plan, from competitor analysis to keyword research.\u00a0<\/span>\u00a0<\/span><\/p>\n

Speaking of which\u2026<\/span><\/i>\u00a0<\/span><\/p>\n

2. A Lack of Keyword Research<\/span><\/b>\u00a0<\/span><\/h3>\n

Have you ever crafted a piece of content without any thought about keywords? While fine when writing a book or article in a magazine, that\u2019s not the case when it comes to online marketing materials. The searchability of your content requires the same level of focus as its overall quality.\u00a0<\/span>\u00a0<\/span><\/p>\n

Keyword research<\/a> is the literal key to knowing what your audience wants. If keywords are typed into search engines regularly, that means they\u2019re in demand. It also means you know what hot topics to base your content around \u2013 assuming you\u2019re doing the right research.\u00a0<\/span>\u00a0<\/span><\/p>\n

3. Producing the <\/span><\/b>Wrong<\/span><\/i><\/b> Content\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

So, you\u2019ve gathered up a healthy collection of relevant, rewarding keywords to target. Yet, one of the biggest <\/span>SEO mistakes<\/span> is believing the hard work is done \u2013 that you can simply wrap an article around these keywords, press the publish button, and expect a flood of traffic.\u00a0<\/span>\u00a0<\/span><\/p>\n

First of all, your content shouldn\u2019t solely be focused on ranking for a specific keyword; the focus needs to be on the actual target topic. Google isn\u2019t there to serve up the content that best works the system \u2013 they want to provide their users with relevant, informative articles that meet their needs.\u00a0<\/span>\u00a0<\/span><\/p>\n

When your content corresponds with the needs of your audience and it\u2019s produced to a high standard with oodles of research and visuals, you\u2019re on the path towards success.\u00a0<\/span>\u00a0<\/span><\/p>\n

4. Failing to Make Backlinks a Priority\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

Backlinks are difficult. There\u2019s no getting away from that \u2013 but there\u2019s a reason for this: Google places a lot of weight behind websites with a healthy backlink profile. Acquire a nice collection of links from sources with high Domain Authority, and your website will quickly climb those search rankings.\u00a0<\/span>\u00a0<\/span><\/p>\n

The problem is that many marketers opt to inject their resources into other areas due to the difficulty of gaining backlinks. Don\u2019t go down this route. Backlinks should be a priority, even if they <\/span>do<\/span><\/i> take time and effort \u2013 or you could receive help in this area from experts who eat backlinks for breakfast <\/span>(wink-wink)\u2026<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

5. Not Maximising Internal Links\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

On the other hand, internal links<\/a> are much easier to implement in your SEO strategy. Although, it\u2019s easy to undercook this tactic \u2013 and that\u2019s a mistake you must avoid.\u00a0<\/span>\u00a0<\/span><\/p>\n

Adding internal links is simple. Say you\u2019ve published a new blog post on your website about horror films. One quick method is to visit Google, do a \u201csite:\u201d search with your site URL, add a relevant keyword from your recent blog post, and hit the \u201cSearch\u201d button.\u00a0<\/span>\u00a0<\/span><\/p>\n

For example:<\/span>\u00a0<\/span><\/p>\n

Site: YourWebsite.com\/blog \u201chorror films\u201d<\/span><\/i>\u00a0<\/span><\/p>\n

This should then bring up a list of possible internal link-building opportunities.\u00a0<\/span>\u00a0<\/span><\/p>\n

6. Forgetting Title Tags and Meta Descriptions<\/span><\/b>\u00a0<\/span><\/h3>\n

This is, without a doubt, one of the <\/span>most common SEO mistakes<\/span>. We see so many pages that are missing title tags<\/a> and meta descriptions<\/a> \u2013 and that sends shivers down our spines more than any ghost story could.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

To generate conversions from search results, you need to entice potential visitors to click on your page. That\u2019s where the title tag and meta description come in; they\u2019re used for advertising the page in the SERPs. Waste these elements, and it could be the difference between someone clicking on a rival\u2019s website rather than your own \u2013 <\/span>a chilling thought!<\/span><\/i>\u00a0<\/span><\/p>\n

7. Publishing Content That\u2019s Not Original<\/span><\/b>\u00a0<\/span><\/h3>\n

Okay, in this day and age, it\u2019s virtually impossible to produce something 100% original. This guide you\u2019re reading right now certainly isn\u2019t the only \u2018<\/span>SEO mistakes<\/span>\u2019 list you\u2019ll find on the internet, after all.<\/span>\u00a0<\/span><\/p>\n

Nevertheless, you must avoid simply duplicating content<\/a>; Google doesn\u2019t like that \u2013 <\/span>at all.<\/span><\/i> When you create content, put an original spin on it while attempting to craft something superior to what\u2019s already out there.<\/span>\u00a0<\/span><\/p>\n

8. Having a Sluggish Site<\/span><\/b>\u00a0<\/span><\/h3>\n

A website that\u2019s as fast as a snail won\u2019t <\/span>just<\/span><\/i> kill off your SEO efforts \u2013 it\u2019ll also see potential customers running away in horror. Heck, even a slight page speed delay can wreak havoc on your website.\u00a0<\/span>\u00a0<\/span><\/p>\n

Users expect your site to be fast and responsive. To deliver on this, ensure you perform a speed page test, see what possible issues prevent you from hitting optimum speeds, and fix these ASAP \u2013 lest you want your sluggish site to decapitate its own search rankings.<\/span>\u00a0<\/span><\/p>\n

9. Not Looking at Analytics<\/span><\/b>\u00a0<\/span><\/h3>\n

Analytics are critical to understanding whether your SEO objectives are being met. They\u2019re essential for knowing more about what\u2019s working, what requires greater effort, and learning how to tweak your tactics for greater results.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you\u2019re not looking at SEO analytics, it\u2019s like trying to cross the Atlantic Ocean without a map and compass; you\u2019ll get lost and suffer an ill fate.<\/span>\u00a0<\/span><\/p>\n

10. Feeling SEO Is One-and-Done\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

SEO isn\u2019t a magazine ad run or leaflet campaign. There is no defined end date. It\u2019s a continual marketing strategy \u2013 one that requires ongoing work, revisions, and support for success. It\u2019s important you know the type of commitment needed before boarding the SEO ghost train; otherwise, it\u2019ll be a carriage of spooks on a one-way track to marketing <\/span>hell<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Darkness falls across the SEO land; the latest algorithm change is close at hand. Google bots crawl in search of domains \u2013 to terrorise your marketing campaigns.\u00a0 (Do your best Vincent Price impression with the above for full effect).\u00a0 You get the picture; the SEO world can be a scary place. A campaign requires more…<\/p>\n","protected":false},"author":13,"featured_media":53457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[640],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1126,\"to_translate\":{\"en\":1126}}"],"_edit_lock":["1706023336:21"],"_edit_last":["21"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_wpml_location_migration_done":["1"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_metadesc":["Steer clear of the SEO pitfalls that exist with our guide. 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