{"id":50276,"date":"2022-02-09T09:25:51","date_gmt":"2022-02-09T09:25:51","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/?p=50276"},"modified":"2024-01-23T15:55:11","modified_gmt":"2024-01-23T15:55:11","slug":"campaign-reporting-checklist","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/campaign-reporting-checklist\/","title":{"rendered":"Campaign Reporting Checklist"},"content":{"rendered":"<p><span data-contrast=\"auto\">At the end of a digital marketing campaign, it&#8217;s best practice to\u00a0review\u00a0your efforts, which is also known as a report.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conducting a digital marketing report will help you better understand your campaign and really get to know how it performed, including\u00a0what aspects need to be improved and what needs to be exemplified.\u00a0A report is one of the best\u00a0<\/span><a href=\"https:\/\/www.staging-uk.clickintelligence.com\/guides\/industry-strategies-us\/\"><span data-contrast=\"none\">industry strategies<\/span><\/a><span data-contrast=\"auto\">\u00a0as it can help your future performance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you&#8217;re unsure\u00a0what the best KPIs for digital marketing you need to focus on or what question you need to ask, use the following\u00a0to help you build a fantastic report.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Best KPIs for Digital Marketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">One of the key aspects of success when doing\u00a0<\/span><span data-contrast=\"auto\">digital marketing reporting<\/span><span data-contrast=\"auto\">\u00a0is to\u00a0hone in on\u00a0the metrics and key performance indicators that matter to each campaign. KPIs help quantify your report and makes things less abstract.\u00a0Analyzing\u00a0information and putting it into easy-to-digest percentages or decimals can make it\u00a0simpler to evaluate your performance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the\u00a0<\/span><span data-contrast=\"auto\">best KPIs for digital marketing reporting<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Social Media:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Click-through-rate (CTR)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 This metric\u00a0looks at how\u00a0many clicks the link within\u00a0a social post has gotten in comparison\u00a0to\u00a0how many impressions it&#8217;s gotten. The formula to create this metric is simple: divide the number of clicks from a source with the number of impressions. This will provide a percentage.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">(This metric can also be used to measure the performance of a Google ad campaign and an email marketing campaign.)\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Audience Growth Rate\u00a0<\/span><\/b><span data-contrast=\"auto\">\u2013 This metric helps you see how well your brand is growing on socials and can help you figure out how well an awareness campaign has gone. To figure out this KPI, simply divide your new\u00a0number of followers by your total and\u00a0multiply by 100. This will help you see how fast your brand is increasing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Website:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Users\u00a0<\/span><\/b><span data-contrast=\"auto\">\u2013\u00a0This metric focuses on the number of users your website has gotten over a certain\u00a0period of time. The number of users\u00a0is\u00a0usually compared with the previous month to see how things have changed.\u00a0<\/span><b><span data-contrast=\"auto\">Sessions<\/span><\/b><span data-contrast=\"auto\">\u00a0are similar;\u00a0however,\u00a0these don&#8217;t distinguish unique visitors, meaning you&#8217;ll likely have more sessions due to repeat users.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Bounce Rate\u00a0<\/span><\/b><span data-contrast=\"auto\">\u2013\u00a0This metric displays in a percentage the\u00a0number\u00a0of people who visited a page to just quickly exit it. Bounce\u00a0rate can be a good indicator of the suitability of your landing page, as a high one indicates that it&#8217;s not meeting the users&#8217;\u00a0expectations, perhaps due to subpar UI or an unappealing product.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Google ads: <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Cost-per-Click (CPC)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013\u00a0This metric\u00a0illustrates\u00a0how expensive it is to attract a user to your site via a Google ad campaign. It divides the cost of the whole campaign by the number of clicks. This can help you work out if this marketing tactic is financially viable.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">These are just a few of the\u00a0<\/span><span data-contrast=\"auto\">best KPIs for digital marketing<\/span><span data-contrast=\"auto\">. However,\u00a0so many others\u00a0can be useful in your reports, so it&#8217;s worth investigating these more to see what is relevant to your business and your aims.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Questions To Ask\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">When conducting <\/span><span data-contrast=\"auto\">digital marketing reporting<\/span><span data-contrast=\"auto\">, there are also a\u00a0variety\u00a0of questions that you should ask to help your team better\u00a0gauge\u00a0the success of the marketing campaign.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Asking the following questions can help you highlight what went well in your campaign that you can use and enhance for your next project, and they can also be a useful aid in figuring out what went wrong and what should be changed in the future.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the questions that you should\u00a0include\u00a0in your\u00a0<\/span><span data-contrast=\"auto\">campaign reporting template<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">1. Did you hit your targets? <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">This question should be the first that you answer within your\u00a0<\/span><span data-contrast=\"auto\">campaign reporting template<\/span><span data-contrast=\"auto\">. When you create a campaign, there should be a sole purpose for them,\u00a0a single objective that you want to achieve. This is one of the\u00a0<\/span><span data-contrast=\"auto\">fundamentals of digital marketing<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Common social campaign targets include getting a certain number of shares to boost engagement, while a good target for a PPC ad campaign will be attracting more click-throughs to a certain landing page.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When reporting on a campaign, you need to compare your actual performance with what you wanted. When doing this, make sure to focus on the metrics that matter. This is a lot easier to do if you create SMART goals at the beginning of your campaign.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SMART goals are specific, measurable, attainable, relevant, and timely, making them\u00a0really easy\u00a0to compare results with.\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">2. What has worked well? <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">This question helps you look at the specifics of your campaign and analysis the finer details of it. When looking for what has worked well, you&#8217;re looking for certain aspects that have matched or even outperformed their expectations.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, say if a goal was to increase conversions on a certain sales page on your website, and your campaign tried to improve it by using social posts, a Google ad campaign, and some email marketing.\u00a0Your conversions improved 30% from the previous month at the end of the campaign.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When digging deeper, you see that\u00a0the majority of\u00a0people who made conversions came from your email marketing campaign, while your social posts didn&#8217;t attract much. This shows that your email marketing strategy worked\u00a0really well\u00a0and should perhaps be something that you focus on more in future campaigns.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you&#8217;re looking to boost website performance and Google traffic, check out our guide on\u00a0<\/span><a href=\"https:\/\/www.staging-uk.clickintelligence.com\/setting-digital-marketing-goals\/\"><span data-contrast=\"none\">Digital Marketing Strategy<\/span><\/a><span data-contrast=\"auto\">\u00a0to help.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">3. What could have gone better? <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">On the flip\u00a0side to the previous question, it&#8217;s also worth looking at what didn&#8217;t have such\u00a0a\u00a0high impact\u00a0on your campaign. With the previous example, it&#8217;s clear that social media marketing didn&#8217;t perform well.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This information means that this is an area that needs improving for next time\u00a0or\u00a0that you need to question if it&#8217;s worth doing at all.\u00a0Try to figure out what about this channel that didn&#8217;t do well in your\u00a0<\/span><span data-contrast=\"auto\">digital marketing reporting<\/span><span data-contrast=\"auto\">. The tone of voice may not have been correct, the branding might have been\u00a0inconsistent, or maybe even a more visual post like an\u00a0infographic\u00a0or video would have been more engaging.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When things don&#8217;t go well,\u00a0you mustn&#8217;t ignore them, and instead,\u00a0use them to help improve your performance in the future.\u00a0This is why\u00a0this question is\u00a0important\u00a0to include in the\u00a0<\/span><span data-contrast=\"auto\">campaign reporting template<\/span><span data-contrast=\"auto\">.\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">4. How was the offer\/product\/incentive received? <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">This question looks at how your marketing efforts impacted your business financially and evaluates if the campaign has led to an uptake of purchases or interest.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This question\u00a0can be\u00a0really useful\u00a0in seeing the bigger picture of your campaigns, as ignoring this question could make you miss the bigger picture.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, say\u00a0your aim was to increase the traffic on a certain product page via social media campaigns,\u00a0increasing\u00a0traffic to spur on more sales. If you only looked at the page views and bounce\u00a0rate, you may deem the campaign a success if both metrics have improved. However, if this extra activity hasn&#8217;t led to a\u00a0similar\u00a0spike in sales, then that&#8217;s indicative of a problem.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this specific scenario, the issue could be that the landing page doesn&#8217;t match the\u00a0user&#8217;s expectations, that you&#8217;re targeting the wrong demographic or more. Asking this question can help you better tailor and improve your campaigns for the future.\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">5. Has seasonality impacted this campaign? <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Seasonality is the phenomenon where the needs and wants of a user change\u00a0and alter over\u00a0a year. This means that to market well online;\u00a0you need to tap into these seasonal desires and tailor your approach to meet these altering needs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This issue is that getting your marketing right to fit these seasonal pain points can be tough, which means that you can often get it wrong. Asking this question allows you to better\u00a0look into\u00a0how to make your campaigns match the intent and needs of the user so that you can\u00a0perform better\u00a0next time. Seasonal marketing is\u00a0one of the\u00a0<\/span><span data-contrast=\"auto\">fundamentals of digital marketing<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">6. What are the key learnings from this campaign\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">This question is a good way to wrap up your campaign report, which is why it&#8217;s the final question on our\u00a0<\/span><span data-contrast=\"auto\">campaign reporting\u00a0template<\/span><span data-contrast=\"auto\">. This question forces you to look back at what you&#8217;ve identified in the other questions and turn that information into an actionable plan that you can put into place to hopefully find more success in future digital marketing projects.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Conclusion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Reporting on your past campaigns is a major way to improve your marketing strategy, together with a good understanding of the competitive landscape in your <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/guides\/industry-strategies-us\/\" target=\"_blank\" rel=\"noopener\">industry<\/a>.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To ensure you&#8217;re getting the most out of your reports, be sure to use some of the\u00a0<\/span><span data-contrast=\"auto\">best KPIs for digital marketing<\/span><span data-contrast=\"auto\">\u00a0discussed and to add the questions outlined into your\u00a0<\/span><span data-contrast=\"auto\">campaign reporting template<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the end of a digital marketing campaign, it&#8217;s best practice to\u00a0review\u00a0your efforts, which is also known as a report.\u00a0\u00a0 Conducting a digital marketing report will help you better understand your campaign and really get to know how it performed, including\u00a0what aspects need to be improved and what needs to be exemplified.\u00a0A report is one&hellip;<\/p>\n","protected":false},"author":13,"featured_media":50421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1495,\"to_translate\":{\"en\":1495}}"],"_edit_lock":["1706025361:21"],"_edit_last":["21"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_wpml_location_migration_done":["1"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_metadesc":["Unsure\u00a0on the best KPIs to focus on when conducting your digital marketing reports? Read on to learn the best metrics and KPIs to be using!"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["7"],"_thumbnail_id":["50421"],"_pingme":["1"],"_encloseme":["1"],"_wp_old_date":["2022-01-24"],"_yoast_wpseo_primary_category":[""],"_yoast_indexnow_last_ping":["1706025312"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_yoast_wpseo_wordproof_timestamp":[""]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campaign Reporting Checklist - Click Intelligence Staging<\/title>\n<meta name=\"description\" content=\"Unsure\u00a0on the best KPIs to focus on when conducting your digital marketing reports? Read on to learn the best metrics and KPIs to be using!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign Reporting Checklist\" \/>\n<meta property=\"og:description\" content=\"Unsure\u00a0on the best KPIs to focus on when conducting your digital marketing reports? 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