{"id":33893,"date":"2020-10-12T11:56:16","date_gmt":"2020-10-12T10:56:16","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=33893"},"modified":"2023-08-03T08:05:33","modified_gmt":"2023-08-03T07:05:33","slug":"the-ultimate-guide-to-landing-pages-that-convert","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/the-ultimate-guide-to-landing-pages-that-convert\/","title":{"rendered":"The Ultimate Guide to Landing Pages That Convert"},"content":{"rendered":"

If you\u2019re wondering how to create a good landing page, this guide can help you. We\u2019ll explain how to make a high converting landing page<\/a>, explain a model landing page, and all the tools you need to become a landing page expert.<\/p>\n

So why is a landing page so important? Well, all it takes is one exceptional landing page that converts to make your business significant revenue. If you\u2019re looking to specialize in lead pages that convert<\/a>, it may only take just one good landing page to generate income. To be a successful online business, you need to have landing pages that are built with the intention of conversion every time.<\/p>\n

What is a Landing Page?<\/strong><\/h3>\n

A landing page is an online page created by any business with an intention, and that intention is usually to convert visitors to paying customers. All top converting landing pages should begin with a primary goal so that your business can implement its call to action within the page content. This intent should be aimed at your target audience for when they land on your webpage.<\/p>\n

Effective landing pages are all about generating leads, furthering interaction, and hopefully enticing sales and revenue.<\/p>\n

Website Pages vs. Landing Pages<\/strong><\/h3>\n

It\u2019s important to note that landing pages aren\u2019t simply pages or categories displayed on your main business website. Landing pages aren\u2019t there as static informative pages on your company site. Landing pages are separate from your main business website and will always be built with a purpose for the traffic which is driven to them specifically.<\/p>\n

The traffic driven to landing pages should usually result from an active campaign; thereby, this will be different from your regular organic traffic, which lands on your company website. This campaign should go live with a purpose \u2014 such as a marketing campaign unveiling a new product \u2014 and the resultant landing page should promote a call to action directly relevant to the campaign.<\/p>\n

This way, businesses can better monitor the traffic driven to landing pages, which come specifically from an active campaign \u2014 rather than having the analytics, traffic, and data mixed up with regular website traffic.<\/p>\n

Making a Good Landing Page<\/strong><\/h3>\n

If you\u2019re considering how to create a sales landing page that successfully converts, it\u2019s important to first ensure that the page has clarity regarding its call to action. Consumers need to know how to arrive at the landing page from a campaign. They furthermore need to understand that this landing page directly links to the original purpose (for example, to gain a discount or buy a product). The best conversion pages will ultimately strive to fulfill the reader\u2019s purpose. It needs to be designed in a way that is going to leave the visitor satisfied after a positive experience. Landing pages shouldn\u2019t be vague, unfulfilling, or designed in any way which is going to leave a reader less than fulfilled.<\/p>\n

What Are the Benefits of Creating Landing Pages That Convert?<\/strong><\/h3>\n

Aside from the obvious revenue potential, there are many other benefits that specific landing pages can have for your business. These include:<\/p>\n