{"id":33819,"date":"2020-09-14T14:50:44","date_gmt":"2020-09-14T13:50:44","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=33819"},"modified":"2021-03-17T14:11:35","modified_gmt":"2021-03-17T14:11:35","slug":"the-4-ps-of-marketing","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/","title":{"rendered":"The 4 P\u2019s of Marketing"},"content":{"rendered":"<p>The 4 P\u2019s of marketing is a crucial concept. It is also vital that you understand that this is not just something that impacts large companies. Even small businesses need to use the four P\u2019s. So, here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?<\/p>\n<h2>What are the 4 P\u2019s of marketing?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45855 alignright\" src=\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/4-ps-of-marketing-visualization.png\" alt=\"\" width=\"484\" height=\"378\" srcset=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/4-ps-of-marketing-visualization.png 484w, https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/4-ps-of-marketing-visualization-300x234.png 300w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/>You may often hear them referred to as the four basic pillars of marketing. The 4 P\u2019s are:<\/p>\n<ul>\n<li>Product<\/li>\n<li>Price<\/li>\n<li>Place<\/li>\n<li>Promotion<\/li>\n<\/ul>\n<p>It is important to implement these, but you should also remember that the four P\u2019s of marketing aren\u2019t a magical solution; there is still work to be done.<\/p>\n<h3>Product<\/h3>\n<p>In short, this is what you sell, whether this is a physical product like a can of drink or an online service such as SEO marketing. When relating your product to the 4 P\u2019s, you need to be considering how to offer it in such a way that you are going to be seen over the crowd of competitors. You want to be the company that gets the customers. This means you need to consider why your product is unique and how it is going to stand out.<\/p>\n<p>You will need to have a look at what is on offer from the competition and see what they are doing. Sadly, in the modern world, there is rarely such a thing as a unique idea, so you need to figure out how to stand out. Some questions that you can ask yourself to help determine the best way to market your product are &#8211; what is the biggest problem you are helping your customer solve? What don\u2019t you like about your competitors?<\/p>\n<h3>Price<\/h3>\n<p>The second in the 4 P\u2019s of marketing is the Price. Clearly, how much you are charging for your product or service. But, how can you ensure that you have the right price? Is it something that people are prepared to pay that still ensures you are making a profit? If you pitch your price too cheaply, you risk distrust in your product. \u00a0Customers will want to know what\u2019s wrong with it, and, of course, you are undercutting your own profits.<\/p>\n<p>So, you need to look at the current market and see how saturated it is, and whether you have arrived first or last in the space. Again, this means doing a competitor analysis to see what they are selling their products for. Key questions when it comes to pricing includes:<\/p>\n<ul>\n<li>What is your lowest price?<\/li>\n<li>What is the highest price you think customers would pay?<\/li>\n<li>Are your customers sensitive to price?<\/li>\n<\/ul>\n<h3>Place<\/h3>\n<p>The third P stands for Place, or as they say, location, location, location. Now, it is understandable that you might think place is irrelevant if you are selling on the internet as this is a virtual global platform. However, it is entirely relevant and actually refers to where you are looking to get your product noticed. For example, Snapchat is known to be a very young person\u2019s platform. Therefore, if this is not the target market, you are likely to be wasting your time and energy by pushing on Snapchat. Your website may be your best sales channel, or you might find a lot of your business on Facebook. Perhaps you should be attending conferences.<\/p>\n<p>In order to define your best location, you need to understand your customer. Where are they? Are you a B2B business or a B2C business? Where do your competitors sell? Do you have online and offline outlets, or are you just online? The most successful companies have learned to go where their customers are and not tried to drag their customers to them.<\/p>\n<h3>Promotion<\/h3>\n<p>The last of the P\u2019s of marketing is Promotion. Just because you have a product and optimized the other three P\u2019s, you will still not sell anything unless you promote yourself. Promotion is more than just getting yourself known. It is about generating that all-important revenue. Again, we\u2019re going to start with what your competitors are doing. Smart marketing is about not having to reinvent the wheel. There are some great tools out there that enable you to monitor the competition.<\/p>\n<p>These tools will return all sorts of information about the traffic they generate, how they use keywords to rank on Google, which sites talk about them and linked to them, and information about how they are generating social media shares. The only problem is they often need to be a larger competitor, as smaller ones may not be listed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 4 P\u2019s of marketing is a crucial concept. It is also vital that you understand that this is not just something that impacts large companies. Even small businesses need to use the four P\u2019s. So, here we look at what the four P\u2019s of marketing are and how you use them to build your&hellip;<\/p>\n","protected":false},"author":4,"featured_media":43449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":796,\"to_translate\":{\"en\":796}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_encloseme":["1"],"_edit_last":["2"],"slide_template":[""],"_yoast_wpseo_metadesc":["Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?"],"_yoast_wpseo_primary_category":["594"],"_thumbnail_id":["43449"],"newsletter_box":["1"],"_newsletter_box":["field_5c8b860bd5840"],"sidebar_banner":[""],"_sidebar_banner":["field_5c8b8574d583e"],"under_blog":[""],"_under_blog":["field_5c8b85dad583f"],"select_download":[""],"_select_download":["field_5c924b52af68f"],"usa":[""],"_usa":["field_5da716b6eaa2d"],"_wpml_location_migration_done":["1"],"_edit_lock":["1677667660:15"],"_pingme":["1"],"custom_permalink":[""],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["4"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 P\u2019s of Marketing - Click Intelligence Staging<\/title>\n<meta name=\"description\" content=\"Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 P\u2019s of Marketing\" \/>\n<meta property=\"og:description\" content=\"Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Click Intelligence Staging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T13:50:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-17T14:11:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2021\/02\/Photo-by-J.-Kelly-Brito-on-Unsplash-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Owen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@click_intel\" \/>\n<meta name=\"twitter:site\" content=\"@click_intel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/\"},\"author\":{\"name\":\"James Owen\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\"},\"headline\":\"The 4 P\u2019s of Marketing\",\"datePublished\":\"2020-09-14T13:50:44+00:00\",\"dateModified\":\"2021-03-17T14:11:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/\"},\"wordCount\":779,\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/\",\"name\":\"The 4 P\u2019s of Marketing - Click Intelligence Staging\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\"},\"datePublished\":\"2020-09-14T13:50:44+00:00\",\"dateModified\":\"2021-03-17T14:11:35+00:00\",\"description\":\"Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?\",\"breadcrumb\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 4 P\u2019s of Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"name\":\"Click Intelligence Staging\",\"description\":\"Search Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\",\"name\":\"Click Intelligence\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"contentUrl\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"width\":406,\"height\":51,\"caption\":\"Click Intelligence\"},\"image\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\",\"https:\/\/twitter.com\/click_intel\",\"https:\/\/www.instagram.com\/clickintelligence\/\",\"https:\/\/www.linkedin.com\/company\/click-intelligence\",\"http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\",\"name\":\"James Owen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g\",\"caption\":\"James Owen\"},\"description\":\"James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/james-owen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The 4 P\u2019s of Marketing - Click Intelligence Staging","description":"Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The 4 P\u2019s of Marketing","og_description":"Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?","og_url":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/","og_site_name":"Click Intelligence Staging","article_publisher":"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","article_published_time":"2020-09-14T13:50:44+00:00","article_modified_time":"2021-03-17T14:11:35+00:00","og_image":[{"width":1400,"height":600,"url":"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2021\/02\/Photo-by-J.-Kelly-Brito-on-Unsplash-1.png","type":"image\/png"}],"author":"James Owen","twitter_card":"summary_large_image","twitter_creator":"@click_intel","twitter_site":"@click_intel","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/#article","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/"},"author":{"name":"James Owen","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464"},"headline":"The 4 P\u2019s of Marketing","datePublished":"2020-09-14T13:50:44+00:00","dateModified":"2021-03-17T14:11:35+00:00","mainEntityOfPage":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/"},"wordCount":779,"publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/","url":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/","name":"The 4 P\u2019s of Marketing - Click Intelligence Staging","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website"},"datePublished":"2020-09-14T13:50:44+00:00","dateModified":"2021-03-17T14:11:35+00:00","description":"Here we look at what the four P\u2019s of marketing are and how you use them to build your brand and increase your revenue?","breadcrumb":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/the-4-ps-of-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging-uk.clickintelligence.com\/us\/"},{"@type":"ListItem","position":2,"name":"The 4 P\u2019s of Marketing"}]},{"@type":"WebSite","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","name":"Click Intelligence Staging","description":"Search Marketing Agency","publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization","name":"Click Intelligence","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","contentUrl":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","width":406,"height":51,"caption":"Click Intelligence"},"image":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","https:\/\/twitter.com\/click_intel","https:\/\/www.instagram.com\/clickintelligence\/","https:\/\/www.linkedin.com\/company\/click-intelligence","http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk"]},{"@type":"Person","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464","name":"James Owen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g","caption":"James Owen"},"description":"James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.","url":"https:\/\/staging-uk.clickintelligence.com\/james-owen\/"}]}},"_links":{"self":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/33819"}],"collection":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/comments?post=33819"}],"version-history":[{"count":3,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/33819\/revisions"}],"predecessor-version":[{"id":45858,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/33819\/revisions\/45858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media\/43449"}],"wp:attachment":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media?parent=33819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/categories?post=33819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/tags?post=33819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}