{"id":33759,"date":"2020-09-10T17:05:46","date_gmt":"2020-09-10T16:05:46","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=33759"},"modified":"2023-03-01T11:13:34","modified_gmt":"2023-03-01T11:13:34","slug":"13-tips-to-boost-your-facebook-reach-organically","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/13-tips-to-boost-your-facebook-reach-organically\/","title":{"rendered":"13 Tips to Boost Your Facebook Reach Organically"},"content":{"rendered":"

Do you want to know how to boost your Facebook reach without spending a fortune on advertising and PPC<\/a>? Well look no further: we have the answers in this article with 13 clear tips on how to increase organic traffic on Facebook<\/a> and boost your sales and conversions.<\/p>\n

Facebook is a vital tool in your marketing arsenal and it really shouldn\u2019t be overlooked, but for a small or medium-sized business, sometimes it can feel like you\u2019re running on a treadmill doing a lot of work but not getting anywhere fast.<\/p>\n

The key to understanding how to reach more of your audience on your Facebook page is to work with it, not against it. You need to understand the type of content Facebook likes and wants to show to more people, and the kind of content that won\u2019t do well. It can be a delicate balance between keeping people on the platform and sending them to your own landing pages, but once you\u2019ve understood the secrets of the Facebook code, you\u2019ll know exactly what kind of content to create.<\/p>\n

What is Organic Reach<\/strong> on <\/strong>Facebook <\/strong><\/h2>\n

One of the biggest questions we get is, \u2018what is the difference between reach and impressions?\u2019. It\u2019s a good question because it can seem really confusing at first!<\/p>\n

Impressions are the total number of times your advert has been seen and reach is the number of different people who have seen your advert. When we call it \u2018organic\u2019 reach, this simply means a post with no paid advertising behind it.<\/p>\n

The numbers for both will be similar, but impressions count the total number of views \u2014 including views from the same account \u2014 whereas reach only counts the individual accounts. This means that if your post was seen by 10 individual accounts it would have a reach of 10 but if 1 of those accounts saw your post 6 times and the rest once, you\u2019d have 15 impressions (9 individual single views and 6 views from one account).<\/p>\n

Boosting Your Facebook Organic Post Reach<\/strong><\/h2>\n

Are you still confused about how to boost your Facebook page? It\u2019s time to take the guesswork out of building your Facebook organic reach by using our 13 tips below.<\/p>\n

1.\u00a0\u00a0\u00a0 Brand your page properly<\/h3>\n

Branding your page properly falls under the banner of trustworthiness. Your audience wants to know that they can trust you and that your posts come from you. Decide on your colors, fonts, logos, \u2018voice\u2019, and the type of imagery you want to use and stick to it.<\/p>\n

The more you deviate from your brand, the more you\u2019ll dilute your message. Take a look at a big page like Coca Cola: you\u2019ll always see their distinctive branding across all their posts.<\/p>\n

2.\u00a0\u00a0\u00a0 Research and get to know your audience<\/h3>\n

Knowing your audience is vitally important. If you don\u2019t know who they are, how can you expect to communicate with them effectively?<\/p>\n

In the marketing world, we build \u2018audience personas\u2019, a visual representation of our target audience, their likes and dislikes, things they care passionately about, etc. That helps us to create content they will like and engage with.<\/p>\n

3.\u00a0\u00a0\u00a0 Publish posts Facebook wants to see<\/h3>\n

As well as knowing what your audience likes, you need to know what Facebook likes.<\/p>\n

Facebook knows they make more money the longer users stay on their site, so it\u2019s worth creating engagement focused content more than content that sends a user to another landing page away from Facebook.<\/p>\n

4.\u00a0\u00a0\u00a0 Get good at writing copy<\/h3>\n

Do you know your metaphors from your similes?<\/p>\n

Great organic reach comes from persuasive ad copy, as well as telling your audience what to do with the post. But be mindful to stick to just one call to action per post. \u201cComment below!\u201d and \u201cClick to learn more\u201d are great calls to action to use.<\/p>\n

5.\u00a0\u00a0\u00a0 Invest in great design<\/h3>\n

Think of this as an extension to your branding; keep your design sharp and ensure that all your posts follow your own brand guidelines.<\/p>\n

6.\u00a0\u00a0\u00a0 Invest in video and animation<\/h3>\n

Did you know that video is estimated to convert up to 50% more users? Did you also know that 86% of Facebook users watch videos with no sound?<\/p>\n

Get good at creating video and\/or animation or invest in a professional to help you out.<\/p>\n

7.\u00a0\u00a0\u00a0 Have a clear goal for each post<\/h3>\n

Being persuasive is a lot easier with one clear goal. Is it for likes? Comments? Shares? Ask your audience and then measure your results on that parameter.<\/p>\n

8.\u00a0\u00a0\u00a0 Get into a posting schedule<\/h3>\n

Most businesses post to Facebook once every weekday, usually no more than twice a day \u2014 but sometimes it\u2019s less than once a day. Get into a routine, make a Facebook content posting strategy, and stick to it.<\/p>\n

9.\u00a0\u00a0\u00a0 Reply authentically<\/h3>\n

Social media is all about appearing authentic. No one likes those copy and paste responses to every comment. Don\u2019t be afraid to show off your personality and give your audience a personal reply where it\u2019s appropriate.<\/p>\n

10. Build an e-mail list<\/h3>\n

Building an email list is great for SEO anyway, but you can also use it to boost your Facebook post reach, too. Why not add a \u201cTop Post of The Month\u201d to your email list to send your subscribers to your Facebook page? This tip is also a great way of increasing your likes if you were wondering how to grow your Facebook page or how to increase reach.<\/p>\n

11. Share your posts in groups and elsewhere<\/h3>\n

Find groups for your niche and share your page where you can. Don\u2019t be spammy, offer help and advice, and tag your page or share a post that\u2019s appropriate. Remember the 80\/20 rule: 20% sales, 80% brand warmth.<\/p>\n

12. Test out Facebook groups<\/h3>\n

Your niche hasn\u2019t got a Facebook group? Why not start one? Invite a select set of members and keep the group private to really build the intrigue!<\/p>\n

13. Create great content<\/h3>\n

Create great content\u201d; sounds so easy, right? This line is used all the time whenever you read SEO blogs. The truth is, if your content is engaging, interesting, or useful, you have a much bigger chance of building your audience.<\/p>\n

Your users want to have their time on Facebook used effectively, so go ahead and create great content that they will love and you will have succeeded in learning how to get more views on Facebook and how to reach more people on Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want to know how to boost your Facebook reach without spending a fortune on advertising and PPC? Well look no further: we have the answers in this article with 13 clear tips on how to increase organic traffic on Facebook and boost your sales and conversions. Facebook is a vital tool in your…<\/p>\n","protected":false},"author":4,"featured_media":44616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1124,\"to_translate\":{\"en\":1124}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_encloseme":["1"],"_edit_last":["15"],"_thumbnail_id":["44616"],"slide_template":[""],"_yoast_wpseo_metadesc":["Here are 13 clear tips on how to increase organic traffic on Facebook and boost your sales and conversions."],"newsletter_box":["1"],"_newsletter_box":["field_5c8b860bd5840"],"sidebar_banner":[""],"_sidebar_banner":["field_5c8b8574d583e"],"under_blog":[""],"_under_blog":["field_5c8b85dad583f"],"select_download":[""],"_select_download":["field_5c924b52af68f"],"usa":[""],"_usa":["field_5da716b6eaa2d"],"_yoast_wpseo_primary_category":["582"],"_wpml_location_migration_done":["1"],"_edit_lock":["1677669243:15"],"_pingme":["1"],"custom_permalink":[""],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_yoast_indexnow_last_ping":["1677669215"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_yoast_wpseo_wordproof_timestamp":[""]},"yoast_head":"\n13 Tips to Boost Your Facebook Reach Organically - 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