{"id":33745,"date":"2020-09-10T10:51:55","date_gmt":"2020-09-10T09:51:55","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=33745"},"modified":"2023-02-27T12:31:54","modified_gmt":"2023-02-27T12:31:54","slug":"adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/","title":{"rendered":"Adwords Mistakes That Will Break The Bank And How To Fix Them"},"content":{"rendered":"<p>There is nothing worse in the world of <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/ppc\/services\/\">paid advertising<\/a> than running an ad campaign and watching your money drain away while your conversions or click-throughs stay resolutely still, or barely trickle in.<\/p>\n<p>It\u2019s a constant frustration for advertisers and could end up costing businesses (especially small businesses) a fortune that they haven\u2019t got to spare to get not a lot.<\/p>\n<p>There are a few simple mistakes that could be costing you a lot of money, and not having a positive effect on your campaign. There are even a few mistakes that are costing you money that could have a negative impact on your campaign and on your overall brand, so it pays to be aware of these mistakes so you can avoid them!<\/p>\n<h3><strong>How Many Keywords<\/strong><\/h3>\n<p>If you\u2019re wondering how many keywords per ad group or how many keywords per ad to use, you\u2019ve come to the right article!<\/p>\n<p>In general, you should use no more than one keyword per ad and 20 keywords per ad group, but it\u2019s not quite that simple.<\/p>\n<p>Keywords are split up into three categories: broad match, exact match, and phrase match. Each of these has its own bonuses, and for best results, you should have a mixture of these keyword types in your ad group.<\/p>\n<p>Here is an example of each one in action:<\/p>\n<ul>\n<li><strong>Broad match<\/strong> &#8211; This is for keywords that will work regardless of the order, for example, \u201cbrightest LED flashlight\u201d will produce results even when the user searches for \u2018what is the brightest LED flashlight\u2019, \u2018which LED flashlight is brightest\u2019, \u2018the brightest flashlight LED on the market\u2019 etc.<\/li>\n<li><strong>Phrase match<\/strong> &#8211; Unlike the above, this has to be in exactly the right order. If the user searches \u201cwhat is the brightest LED flashlight I can buy\u201d they will get your result, but if they search for \u201cwhich LED flashlight is brightest\u201d they won\u2019t.<\/li>\n<li><strong>Exact Match <\/strong>&#8211; Your ad will only show for exactly the keyword you\u2019ve designated. So, your ad will show for \u201cbrightest LED flashlight\u201d, but it will not show if the user searches for \u201cwhat is the brightest LED flashlight?\u201d.<\/li>\n<\/ul>\n<p>If you\u2019re wondering \u2018how many AdWords campaigns should I have\u2019, Google limits the campaigns to 10,000 campaigns, so you probably have enough to work with!<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45893 aligncenter\" src=\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/Screenshot-2021-03-17-at-11.49.51.png\" alt=\"google ad\" width=\"699\" height=\"280\" srcset=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/Screenshot-2021-03-17-at-11.49.51.png 1178w, https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/Screenshot-2021-03-17-at-11.49.51-300x120.png 300w, https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/Screenshot-2021-03-17-at-11.49.51-1024x410.png 1024w, https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/Screenshot-2021-03-17-at-11.49.51-768x308.png 768w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/strong><\/h3>\n<h3><strong>Getting the Ad Copy Right<\/strong><\/h3>\n<p>We\u2019ve discussed how to create good ad copy before, but it\u2019s one of the biggest mistakes we often see with some of our clients\u2019 ads and on other ads across the internet.<\/p>\n<p>Put simply, ads need to be simple and effective, to the point, and easy to understand. Having an advert with no clear direction isn\u2019t helpful, and it will confuse your user. More than one call to action (e.g., \u201cclick the link and like the page, and comment, and\u2026\u201d) will lead your audience to decision paralysis, a much better approach is to have one ad per call to action.<\/p>\n<p>Good ad copy also covers well-written ad copy too. Ad copy that is full of poor spelling or grammar, or that just doesn\u2019t read right will mean your audience is unlikely to trust your advert and if they don\u2019t trust it, they won\u2019t click it.<\/p>\n<p>As a very quick side note, when writing good ad copy, be sure to check the <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/ppc\/services\/\">Google AdWords<\/a> banned words list to make sure you\u2019re not including any words that will get your ad banned!<\/p>\n<h3><strong>The Money Side of Things<\/strong><\/h3>\n<p>Let\u2019s be clear here: <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/ppc\/services\/\">paid advertising<\/a> costs money. It may seem counter-intuitive to spend money to make money, but we\u2019re reminded of that great phrase \u201cyou have to speculate to accumulate\u201d.<\/p>\n<p>The only issue is when you\u2019re not keeping track of how much your ads are costing versus how much you\u2019re getting in turn, \u2018speculation leads to accumulation\u2019 quickly becomes \u2018speculation leads to liquidation\u2019!<\/p>\n<p>When you\u2019re first starting out in paid ads, you need to be aware of how much you\u2019re spending and what you expect the return to be. If you spend $10 on an ad and get $1000 of business that might be a great return for you, but if your ad is costing $1000 and your only get $10 of business, you need to rethink your numbers!<\/p>\n<p>Return is not always profiting in pure dollar amount though. Often, ads are run for various reasons, such as recruitment. You may spend $50 on a social advert to advertise a new role, but if that means you\u2019re not wasting your time sifting through resumes from people who aren\u2019t suitable. You\u2019ve managed to target exactly the right kind of people you want to interview, that $50 could have saved another member of staff a whole day\u2019s wage weeding out unsuitable applicants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is nothing worse in the world of paid advertising than running an ad campaign and watching your money drain away while your conversions or click-throughs stay resolutely still, or barely trickle in. It\u2019s a constant frustration for advertisers and could end up costing businesses (especially small businesses) a fortune that they haven\u2019t got to&hellip;<\/p>\n","protected":false},"author":4,"featured_media":44626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":841,\"to_translate\":{\"en\":841}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_encloseme":["1"],"_edit_last":["15"],"slide_template":[""],"newsletter_box":["1"],"_newsletter_box":["field_5c8b860bd5840"],"sidebar_banner":[""],"_sidebar_banner":["field_5c8b8574d583e"],"under_blog":[""],"_under_blog":["field_5c8b85dad583f"],"select_download":[""],"_select_download":["field_5c924b52af68f"],"usa":[""],"_usa":["field_5da716b6eaa2d"],"_thumbnail_id":["44626"],"_yoast_wpseo_title":["Adwords Mistakes That Cost & How To Fix Them - Click Intelligence US"],"_yoast_wpseo_metadesc":["There are a few simple mistakes that could be costing you a lot of money, and not having a positive effect on your campaign."],"_yoast_wpseo_primary_category":["581"],"_wpml_location_migration_done":["1"],"_edit_lock":["1677501272:15"],"_pingme":["1"],"custom_permalink":[""],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":["4"],"_yoast_indexnow_last_ping":["1677501114"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_yoast_wpseo_wordproof_timestamp":[""]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Mistakes That Cost &amp; How To Fix Them - Click Intelligence US<\/title>\n<meta name=\"description\" content=\"There are a few simple mistakes that could be costing you a lot of money, and not having a positive effect on your campaign.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Mistakes That Will Break The Bank And How To Fix Them\" \/>\n<meta property=\"og:description\" content=\"There are a few simple mistakes that could be costing you a lot of money, and not having a positive effect on your campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Click Intelligence Staging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T09:51:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T12:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/09\/daniel-romero-Z9fW8Nn7D24-unsplash.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Owen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@click_intel\" \/>\n<meta name=\"twitter:site\" content=\"@click_intel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/\"},\"author\":{\"name\":\"James Owen\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\"},\"headline\":\"Adwords Mistakes That Will Break The Bank And How To Fix Them\",\"datePublished\":\"2020-09-10T09:51:55+00:00\",\"dateModified\":\"2023-02-27T12:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/\"},\"wordCount\":808,\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"articleSection\":[\"Uncategorized @us\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/adwords-mistakes-that-will-break-the-bank-and-how-to-fix-them\/\",\"name\":\"Adwords Mistakes That Cost & How To Fix Them - 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