{"id":33655,"date":"2020-08-14T09:30:22","date_gmt":"2020-08-14T08:30:22","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=33655"},"modified":"2023-08-03T07:38:21","modified_gmt":"2023-08-03T06:38:21","slug":"the-truth-about-link-building-in-2020-and-beyond","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/the-truth-about-link-building-in-2020-and-beyond\/","title":{"rendered":"The Truth About Link Building in 2020 and Beyond"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/447741514\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Fact: one of the most effective SEO methods is <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/link-building\/services\/\">link building<\/a>. It has been like that for years now, and it has the same predominant standing in 2020. Simply put, the more high-quality backlinks your website possesses, the better ranking it will score with Google. There\u2019s just one question: What\u2019s the best method for acquiring those backlinks? This guide will help reveal the truth about link building.<\/p>\n<h2>Directories<\/h2>\n<p>Directories are one of the best \u2013 and easiest \u2013 ways to start on your link building adventure. As well as the benefit of being listed on high-ranking and trusting websites, directories help you to land targeted and relevant users. Many online directories are free for businesses to use, too. As a result, there\u2019s no excuse not to submit your business information to the likes of Yelp, Bing Places, and Google My Business.<\/p>\n<h3>Local directories<\/h3>\n<p>In this day and age, many people turn to their search engine of choice to find details about local businesses. As a result, it is essential for any local business \u2013 such as a plumber \u2013 to be found within relevant local directories.<\/p>\n<p>When someone types into Google \u201cplumbers near me\u201d, you want your plumbing client to crop up as one of the most prominent search results. Plenty of people also turn to major local directories and simply conduct searches directly through them, so you want to appear on as many online platforms as possible.<\/p>\n<h3>Industry bodies<\/h3>\n<p>If you represent a business that is part of any industry body, guess what: they need to be listed within their directory system. This works much in the same way as local directories, but it ensures you\u2019re part of any searches on any relevant industry bodies.<\/p>\n<h3>Top 50 list<\/h3>\n<p>Say you type into Google \u201ctop 50 plumbers in Manchester\u201d. This will produce a list of directories that \u2013 you guessed it \u2013 focus on what they believe to be the top 50 plumbers in that area. Featuring on these types of lists is another important part of link building with directories.<\/p>\n<h2>Content marketing<\/h2>\n<p>Once you are done with your directory links, it\u2019s time to move onto content marketing. This is when the hard work begins. Yet if you\u2019re willing to put in the effort, this is where your link building strategy will truly pay off.<\/p>\n<p>When it comes to running an <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/content-writing-services\/\">effective content marketing strategy<\/a>, you will need one of the following elements:<\/p>\n<ul>\n<li>Product<\/li>\n<li>Service<\/li>\n<li>Content<\/li>\n<li>Asset<\/li>\n<\/ul>\n<p>Whichever element you choose, it will need to be at a high standard. After all, it serves as the basis for your content marketing plan. An average product or thin content is never going to generate the type of reach \u2013 or links \u2013 you desire.<\/p>\n<p>When putting together an effective content marketing strategy, there are various steps to take. We\u2019ve highlighted the main ones below to ensure your link building goals are achieved.<\/p>\n<h3>Blogger outreach<\/h3>\n<p>The first step in the process is blogger outreach. This is where you find influential bloggers who have a prominent Google PageRank, send them a message, and hope they will feature your content (complete with backlink) on their website.<\/p>\n<p>One of the bigger challenges is actually finding relevant blogs to target. An effective method is to use Google to search for relevant keywords in your industry. This will typically produce a healthy list of sources you can use for your <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/link-building\/blogger-outreach\/services\/\">blogger outreach plan<\/a>. You can also utilise platforms that have a large directory of blogs \u201cfor any topic\u201d. Simply search for the section most relevant for your industry, and you\u2019ll gain an instant list of targeted websites.<\/p>\n<p>You also have to remember to place a particular emphasis on your content. If you fail to create something that is deemed worthwhile, prominent bloggers are not going to share it on their platform \u2013 even if you hand over a guest post for free. You might also find you have to pay for the privilege of having your backlink on larger blogs.<\/p>\n<h3>Resource link building<\/h3>\n<p>For this technique to work, you first need a high-quality slice of pillar content. This content could be built with text, video, or infographics \u2013 or a combination of all three \u2013 and pack in as much detail and interesting stats as possible.<\/p>\n<p>The reason for this is simple: you are reaching out to websites that feature resource pages. As the name implies, a resource page is one that features a detailed list of helpful links and resources for a specific topic. As an example, a food blog may create a dedicated resource page that highlights the best pizza recipes across the internet.<\/p>\n<p>If you have a delicious pizza recipe, you\u2019ll understandably want to feature it on this resource page. Along with exposure for your brand, you receive that all-important backlink. When you get in touch with a website owner in the hope of having your resource featured, remember to be polite and ensure it\u2019s a good fit for the resource page.<\/p>\n<h3>Broken link building<\/h3>\n<p>This step works in a similar way to the aforementioned <a href=\"https:\/\/www.staging-uk.clickintelligence.com\/link-building\/resource-skyscraper-link-building\/\">resource link building<\/a>. You still create high-quality pillar content. You still reach out to websites with the optimism they will feature your backlink. There\u2019s just one significant difference to the process: you actively search for broken\/dead links and suggest your content replaces them.<\/p>\n<p>Simply put, no website wants to have dead links populating their website. It promotes a poor user experience and doesn\u2019t exactly gain favour with Google. As a result, if you let a site owner know about any broken links, they will happily replace these with your working ones \u2013 at least, that is the idea.<\/p>\n<p>There are various tools available to find broken links, including the <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> by Ahrefs.<\/p>\n<h3>EDU link building<\/h3>\n<p>Of all the steps on this list, we consider EDU link building to be the holy grail of the entire strategy. Not just because these backlinks are tricky to acquire, but also because they\u2019re massively beneficial for your website. Those with the .edu domain are particularly valuable because they tend to have more authority and trust than other sites.<\/p>\n<p>So how do you run a successful EDU link building campaign? Our recommendation is to create a comprehensive scholarship program. Outreach to educational institutions, advertise your scholarship, and see if it\u2019s something they would be willing to offer to their students.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fact: one of the most effective SEO methods is link building. It has been like that for years now, and it has the same predominant standing in 2020. Simply put, the more high-quality backlinks your website possesses, the better ranking it will score with Google. There\u2019s just one question: What\u2019s the best method for acquiring&hellip;<\/p>\n","protected":false},"author":4,"featured_media":44654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[646],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1107,\"to_translate\":{\"en\":1107}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["4"],"_thumbnail_id":["44654"],"slide_template":[""],"_yoast_wpseo_metadesc":["One of the most effective SEO methods is link building. Whats the best method for acquiring backlinks? This guide will reveal the truth about link building"],"newsletter_box":["1"],"_newsletter_box":["field_5c8b860bd5840"],"sidebar_banner":[""],"_sidebar_banner":["field_5c8b8574d583e"],"under_blog":[""],"_under_blog":["field_5c8b85dad583f"],"select_download":[""],"_select_download":["field_5c924b52af68f"],"usa":["https:\/\/www.staging-uk.clickintelligence.com\/the-truth-about-link-building-in-2020-and-beyond\/"],"_usa":["field_5da716b6eaa2d"],"_yoast_wpseo_primary_category":["646"],"_encloseme":["1"],"_wpml_location_migration_done":["1"],"_edit_lock":["1691044569:4"],"_pingme":["1"],"custom_permalink":[""],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_indexnow_last_ping":["1691044702"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_yoast_wpseo_wordproof_timestamp":[""]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Truth About Link Building in 2020 and Beyond - Click Intelligence Staging<\/title>\n<meta name=\"description\" content=\"One of the most effective SEO methods is link building. Whats the best method for acquiring backlinks? This guide will reveal the truth about link building\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Truth About Link Building in 2020 and Beyond\" \/>\n<meta property=\"og:description\" content=\"One of the most effective SEO methods is link building. Whats the best method for acquiring backlinks? 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