{"id":33553,"date":"2020-07-21T12:30:49","date_gmt":"2020-07-21T11:30:49","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=33553"},"modified":"2023-08-03T08:06:13","modified_gmt":"2023-08-03T07:06:13","slug":"top-strategies-to-optimise-your-ecommerce-website-for-the-serps","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/top-strategies-to-optimise-your-ecommerce-website-for-the-serps\/","title":{"rendered":"Top Strategies to Optimise Your eCommerce Website for the SERPs"},"content":{"rendered":"

The internet has made an enormous difference to our lives, but none more so than how we go shopping. There is no longer the need to battle the highstreets for the best goods or drive around from shop to shop. We can find it in a matter of minutes by simply typing (or speaking \u2013 thanks to the rise in smart speakers and mobiles) to Google.<\/p>\n

However, this isn\u2019t to say it is as easy for those eCommerce stores. While everybody might be buying their goods online, how many people actually go further than the first or second results page of Google or Bing or Yahoo? The answer is, not many, and if you are on page three or further, the chances of your product, let alone your company, being discovered becomes much slimmer. The key to success is gaining a higher ranking position on the SERPs by optimising your eCommerce site. However, to be successful, you need a number of strategies behind you, so let\u2019s take a look at just what you need to do.<\/p>\n

Conduct Keyword Research <\/strong><\/h3>\n

Search engines, like Google, need to know what it is you are selling in order to rank you higher, and there is one way to do this: through keywords. However, it is no good using any old keyword. You need to find relevant<\/strong> keywords that you and your competitors are ranking for, also taking into consideration the search volume<\/strong> and ranking difficulty<\/strong>. It also helps to consider whether your customers are likely to use short-tail or long-tail keywords.<\/p>\n

With these keywords discovered, you will need to decide what keyword will be assigned to what page. This is an important step. After all, you don\u2019t want to find that you are competing with yourself because you have the same keyword for multiple product pages.<\/p>\n

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On-page SEO <\/strong><\/h3>\n

On-page SEO<\/a> is about targeting your potential customers and driving this traffic to your site, and so it plays a crucial part. There are several important steps you need to take.<\/p>\n

Keywords <\/strong><\/h3>\n

The first step you will take is utilising those keywords you researched. The keywords for each page should be strategically placed not just in your content and product descriptions, but also in your page titles, headers, subheaders, meta title and description, URLs, and even your image file names and alt tags. While this may seem like a lot, especially because your customers won\u2019t even see most of them, if you want your customers to find you organically, then using these keywords is a must!<\/p>\n

Internal Linking<\/strong><\/h3>\n

Good internal linking will show Google the hierarchy of your pages, and which are the most important. Internal linking is a good way to utilise your keywords again, whether it is to another product page or a blog. Just don\u2019t go too crazy with this. Sometimes less is more.<\/p>\n

Site Architecture <\/strong><\/h3>\n

Focus on creating a well-designed site architecture to improve usability. Remember, the longer someone stays and engages with your site, the better Google will rank you. It also makes it much easier to index all of your pages!<\/p>\n

Don\u2019t let poor on-page SEO basics hold you back. Instead, keep your site architecture simple.<\/p>\n

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Mobile Optimisation <\/strong><\/h3>\n

More than 50% of people use their mobile to shop online now. Therefore, for the best results and more traffic, a mobile-friendly site needs to be meeting the requirements of a fast and seamless experience for the user. Do it well, and you will be rewarded with a higher ranking position. However, if it isn\u2019t optimised, you couldn\u2019t find yourself with a penalty and plenty of bounce rates to go around, both of which can affect your ranking position. Not ideal if you are trying to drive traffic.<\/p>\n

There are two aspects you need to focus on:<\/p>\n

Page speed<\/strong>: Your website needs to load in less than 3 seconds – anything more will result in high bounce rates.<\/p>\n

Design<\/strong>: Your site needs to look great as well as work great \u2013 you don\u2019t want a form or buttons that are too small to fill out or click, after all.<\/p>\n

Site Improvements <\/strong><\/h3>\n

Ranking better doesn\u2019t mean making huge changes to your site; it is about fixing issues that might be holding you back. For example, how many pages are showing a 404 error? How fast is your website loading? Problems like these need to be fixed and improved. Google doesn\u2019t like it, and neither will your customers. Fixing these errors will allow you to reduce bounce rates and increase the number of pages that are viewed.<\/p>\n

To make site improvements, you need first to audit your site to determine the problems, which could be:<\/p>\n