{"id":32883,"date":"2020-01-13T09:29:10","date_gmt":"2020-01-13T09:29:10","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=32883"},"modified":"2023-02-27T09:37:37","modified_gmt":"2023-02-27T09:37:37","slug":"shopify-seo","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/","title":{"rendered":"Shopify SEO"},"content":{"rendered":"

Online retail is an important part of many businesses’ operations. The world has changed a great deal and the convenience of internet shopping means many people do most of their shopping online today.<\/p>\n

There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options. Shopify offers the best of both worlds for online retailers. It\u2019s easy to use (meaning you don\u2019t have to have all-conquering IT skills to build your store), it converts well with customers and it can be SEO friendly. However, in order to achieve these aims, it\u2019s got to be done properly.<\/p>\n

Shopify gives you all the tools to keep your online store clean and easy to use for customers, something the bots love. But if you don\u2019t take advantage of them, your store can easily get messy and complicated. When building your store, remember that just because it\u2019s a store and not a blog, doesn\u2019t mean SEO principles don\u2019t apply.<\/p>\n

Getting organic traffic to your SEO store is just as important as it would be for a blog, so make sure you\u2019re working on these four key points with your Shopify SEO.<\/p>\n

Use Collections to Create an Intuitive Layout<\/strong><\/h2>\n

SEO simply can\u2019t be effective unless your website has a good user experience (UX). It\u2019s all well and good trying to please the search engines\u2019 algorithms, but if your users can\u2019t navigate your site how they want to, they\u2019re not going to spend much time on your site and they\u2019re not going to buy.<\/p>\n

Of course, your goal is to sell products, so it\u2019s clear how a poor UX affects this, but it\u2019s also going to have a negative effect on your SEO. The search engines have a pretty simple aim: they want to link people to content that\u2019s going to engage them and help them achieve their aims. If your site offers a poor UX e.g. people can\u2019t find what they\u2019re looking for or it\u2019s too slow with broken links, they won\u2019t spend long on your page before they bounce to another website.<\/p>\n

Google sees that people aren\u2019t spending much time on your website and will conclude your site isn\u2019t helping their users achieve their aims. If you have a poor user experience and you\u2019re not useful to the search engines, why would they rank you?<\/p>\n

Shopify offers lots of tools to organize your shop and makes it easy to navigate for your customers. Make the most of mobile optimized themes and organize your products using collections to help people find what they\u2019re looking for.<\/p>\n

Optimize Your Descriptions<\/strong><\/h2>\n

SEO is always about a balance between pleasing your human audience and servicing the requirements of the search engine bots. While it\u2019s the human audience that should come first (they\u2019re the ones paying you), you can\u2019t neglect the bots because they\u2019re the ones bringing customers to your store.<\/p>\n

Once you\u2019ve got your collections set up, you have yet another opportunity to please both bots and humans by writing a variety of winning collection description. These shouldn\u2019t just be a quick copy of a manufacturer\u2019s blurb, use it as another opportunity to engage your customer.<\/p>\n

You\u2019ve worked hard to get your customer to this point, so use this opportunity to craft a message that\u2019s going to get them to the next phase. Develop your keyword research as part of your Shopify SEO strategy and focus in on the keywords that are going to get you organic traffic. If you need a little help in this area, an SEO agency<\/a> can not only boost your traffic through Shopify SEO, but also increase your conversion rates.<\/p>\n

Start a Blog<\/strong><\/h2>\n

We\u2019ve mentioned making the most of your opportunities a lot so far. The difficult thing when you have a Shopify shop can be your opportunities to go after keywords are limited, because there\u2019s only so much you can do with your home page, about page, collections description, and product descriptions.<\/p>\n

Never fear! Shopify allows you to run your own blog and greatly expand your opportunities to target keywords.<\/p>\n

While your product descriptions need to be highly focussed on converting, your blog can talk about anything you like. It allows you to focus on different keywords in a longer form of content and expand your possibilities of ranking well in the search engines.<\/p>\n

There are great content writing services<\/a> out there which can help you create high-quality targeted content that\u2019s going to help you bring in more customers. The stats say it\u2019s a smart thing to do too! Websites with blogs get 55% more traffic and a massive 97% more links!<\/p>\n

Build Links to Your Shopify Store<\/strong><\/h2>\n

The fact that websites with blogs get 97% more links is highly significant because links are very important ranking factors.<\/p>\n

Backlinks are one the main ways Google establishes whether your site is a trustworthy source. As you can imagine, the search engines don\u2019t want to feature websites they can\u2019t be sure are trustworthy sources, so your link profile is very important.<\/p>\n

In order to give your store the best chance of ranking, you want to build links from other authoritative websites with a similar focus to yours. For example, if you sell sports products, your link building<\/a> efforts are best focussed on sports-related websites. The more high-quality links you have from websites in your niche, the more authority you\u2019re going to have in Google\u2019s eyes. Therefore, the more likely you are to rank for your keywords.<\/p>\n

The reason blogs can help get these links is because people are always looking for good content to include in their own blogs. If you write an amazing article on \u201cThe Most Important Things to Look for in Your Running Shoes,\u201d and it has some mind-blowing info in there, then other people will want to point their readers to it.<\/p>\n

Your Shopify SEO is going to be much improved if you can get the right backlink profile, and your blog is a great tool to help you achieve this.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online retail is an important part of many businesses’ operations. The world has changed a great deal and the convenience of internet shopping means many people do most of their shopping online today. There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of…<\/p>\n","protected":false},"author":4,"featured_media":42528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[611],"tags":[575],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1043,\"to_translate\":{\"en\":1043}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["15"],"_thumbnail_id":["42528"],"slide_template":[""],"_yoast_wpseo_metadesc":["There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options."],"newsletter_box":["1"],"_newsletter_box":["field_5c8b860bd5840"],"sidebar_banner":[""],"_sidebar_banner":["field_5c8b8574d583e"],"under_blog":[""],"_under_blog":["field_5c8b85dad583f"],"select_download":[""],"_select_download":["field_5c924b52af68f"],"usa":[""],"_usa":["field_5da716b6eaa2d"],"_yoast_wpseo_primary_category":["611"],"_encloseme":["1"],"_wpml_location_migration_done":["1"],"_edit_lock":["1677490762:15"],"_pingme":["1"],"custom_permalink":[""],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_indexnow_last_ping":["1677490658"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_yoast_wpseo_wordproof_timestamp":[""]},"yoast_head":"\nShopify SEO - Click Intelligence Staging<\/title>\n<meta name=\"description\" content=\"There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify SEO\" \/>\n<meta property=\"og:description\" content=\"There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Click Intelligence Staging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T09:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T09:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2021\/01\/roberto-cortese-9tYbOIpVcn4-unsplash-1024x439-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"James Owen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@click_intel\" \/>\n<meta name=\"twitter:site\" content=\"@click_intel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/\"},\"author\":{\"name\":\"James Owen\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\"},\"headline\":\"Shopify SEO\",\"datePublished\":\"2020-01-13T09:29:10+00:00\",\"dateModified\":\"2023-02-27T09:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/\"},\"wordCount\":1047,\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"keywords\":[\"shopify\"],\"articleSection\":[\"ecommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/\",\"name\":\"Shopify SEO - Click Intelligence Staging\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\"},\"datePublished\":\"2020-01-13T09:29:10+00:00\",\"dateModified\":\"2023-02-27T09:37:37+00:00\",\"description\":\"There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopify SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"name\":\"Click Intelligence Staging\",\"description\":\"Search Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\",\"name\":\"Click Intelligence\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"contentUrl\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"width\":406,\"height\":51,\"caption\":\"Click Intelligence\"},\"image\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\",\"https:\/\/twitter.com\/click_intel\",\"https:\/\/www.instagram.com\/clickintelligence\/\",\"https:\/\/www.linkedin.com\/company\/click-intelligence\",\"http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464\",\"name\":\"James Owen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g\",\"caption\":\"James Owen\"},\"description\":\"James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/james-owen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Shopify SEO - Click Intelligence Staging","description":"There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Shopify SEO","og_description":"There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options.","og_url":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/","og_site_name":"Click Intelligence Staging","article_publisher":"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","article_published_time":"2020-01-13T09:29:10+00:00","article_modified_time":"2023-02-27T09:37:37+00:00","og_image":[{"width":1024,"height":439,"url":"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2021\/01\/roberto-cortese-9tYbOIpVcn4-unsplash-1024x439-1.gif","type":"image\/gif"}],"author":"James Owen","twitter_card":"summary_large_image","twitter_creator":"@click_intel","twitter_site":"@click_intel","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/#article","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/"},"author":{"name":"James Owen","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464"},"headline":"Shopify SEO","datePublished":"2020-01-13T09:29:10+00:00","dateModified":"2023-02-27T09:37:37+00:00","mainEntityOfPage":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/"},"wordCount":1047,"publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"keywords":["shopify"],"articleSection":["ecommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/","url":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/","name":"Shopify SEO - Click Intelligence Staging","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website"},"datePublished":"2020-01-13T09:29:10+00:00","dateModified":"2023-02-27T09:37:37+00:00","description":"There are plenty of ways to take advantage of the modern consumer\u2019s love of all things online, and Shopify is one of the most widely used options.","breadcrumb":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/shopify-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging-uk.clickintelligence.com\/us\/"},{"@type":"ListItem","position":2,"name":"Shopify SEO"}]},{"@type":"WebSite","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","name":"Click Intelligence Staging","description":"Search Marketing Agency","publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization","name":"Click Intelligence","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","contentUrl":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","width":406,"height":51,"caption":"Click Intelligence"},"image":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","https:\/\/twitter.com\/click_intel","https:\/\/www.instagram.com\/clickintelligence\/","https:\/\/www.linkedin.com\/company\/click-intelligence","http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk"]},{"@type":"Person","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/5bac207e251b37516c72f18cf8ca2464","name":"James Owen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1549c46386ea257a645cd3160b648329?s=96&d=mm&r=g","caption":"James Owen"},"description":"James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.","url":"https:\/\/staging-uk.clickintelligence.com\/james-owen\/"}]}},"_links":{"self":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/32883"}],"collection":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/comments?post=32883"}],"version-history":[{"count":2,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/32883\/revisions"}],"predecessor-version":[{"id":57658,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/posts\/32883\/revisions\/57658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media\/42528"}],"wp:attachment":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media?parent=32883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/categories?post=32883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/tags?post=32883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}