{"id":32867,"date":"2020-01-03T09:44:41","date_gmt":"2020-01-03T09:44:41","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=32867"},"modified":"2023-02-27T09:38:34","modified_gmt":"2023-02-27T09:38:34","slug":"what-are-google-fred-updates-and-why-do-they-matter-for-your-website","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/what-are-google-fred-updates-and-why-do-they-matter-for-your-website\/","title":{"rendered":"What are Google Fred Updates and Why do They Matter for Your Website?"},"content":{"rendered":"

What are Google \u2018Fred\u2019 Updates?<\/strong><\/h3>\n

Google makes thousands of changes to its algorithms throughout the course of a year. Some of these changes are huge and have a wide impact on search rankings and some, on the other hand, are much smaller. Unlike other Google updates such as Penguin (web spam and manipulative link building strategies), Panda (thin content), and Pigeon (accuracy of local search results) the Google Fred updates do not target a specific element of your website. Instead, \u2018Fred\u2019 is the name given to updates that aren\u2019t named by Google. Fred updates happen daily and have an impact on search results but those in the know at Google do not divulge information on the semantics of these changes. Although this sounds confusing it\u2019s really simple when we consider all Google is trying to do is provide the best possible results for any user query. Taking into account how Google is trying to index web content and best serve it to users is crucial to getting one step ahead of the next \u2018Fred\u2019 update and making sure your website is ranking well in the SERP\u2019s (Search Engine Results Pages).<\/p>\n

\"E-A-T\"What is EAT (Expertise Authority & Trust) and how does it relate to Fred?<\/strong><\/h3>\n

When thinking about what Google wants to see from your website and how to best future-proof against \u2018Fred\u2019 updates it is important to take a look back at how the search landscape has changed in recent years. One of the most frequent things Google has talked about in 2019 is that websites need to demonstrate expertise authority and trust to achieve high ranking positions in the search engine results pages. Consumers need to be able to trust your business or brand and if your website is focused on financial or medical advice and information then this section is even more important. Whether searching online for a local dentist or looking to take out a mortgage, being able to trust the company is incredibly important to consumers. Because of this website owners need to make sure they\u2019re doing all they can to ensure their website is trustworthy from a user perspective. For a search engine, providing value to its users means serving up results that distinctly demonstrate expert, authoritative and trustworthy opinions and there are myriad ways in which website owners can do this.<\/p>\n