{"id":32853,"date":"2019-12-19T08:55:57","date_gmt":"2019-12-19T08:55:57","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=32853"},"modified":"2023-08-03T08:06:19","modified_gmt":"2023-08-03T07:06:19","slug":"how-to-identify-your-competitors","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/how-to-identify-your-competitors\/","title":{"rendered":"How to Identify Your Competitors"},"content":{"rendered":"

Just as identifying competitors is an important part of any business plan, it plays a big part in creating a successful SEO strategy. If you\u2019re looking for the ideal blueprint to make it to the top of the SERPs in your niche, then what better way than to look at those companies already dominating the search results? In order to do this though, you\u2019ve first got to be able to identify who you are competing with.<\/p>\n

The internet is a very big place though, and it\u2019s one that is constantly changing, so it can be difficult to figure out who you are competing with and perhaps more importantly, who you should be competing with. Digital marketing gurus are always stressing the importance of keyword research, and with good reason \u2013 it makes a big difference. However, if you don\u2019t first understand your competition then that keyword research is going to have less meaning.<\/p>\n

Sure, you can find that \u201crunning shoes\u201d gets a hundred thousand queries a month on Google, but what\u2019s that worth if you don\u2019t know you\u2019re competing with multimillion-dollar companies?<\/p>\n

Identifying your competitors and understanding the strengths and weaknesses of their SEO campaigns helps you to focus in on the most effective keywords and understand how to go about ranking well for those keywords. So, how do you go about identifying your competitors?<\/p>\n

Four Types of Competitors<\/strong><\/h2>\n

When you\u2019re working with SEO, you will notice that your company is up against a range of competitors that compete against you in a variety of ways. For example, if your product is running shoes, then an obvious competitor is Nike because they make running shoes too, but then you\u2019ve also got different types of competition like Amazon and Wikipedia.<\/p>\n

Yes, Wikipedia! When it comes to the SERPs, there are probably going to be some keywords you\u2019ll want to rank for with your running shoes company where Wikipedia ranks first. There are many different forms of competition on the internet, but they generally fall into one of four categories.<\/p>\n

Direct Competitors<\/strong><\/h3>\n

Your direct competitors are generally the easiest to identify. These are the companies offering the same product or products you are \u2014 for example, Apple and Microsoft, or Mercedes and BMW.<\/p>\n

Indirect Competitors<\/strong><\/h3>\n

Indirect competitors might sell different products to you but there is some cross-over with a product or some products you sell. If you look at the search engine function of Google, it faces indirect competition from Facebook and YouTube. They don\u2019t all offer the same products, but they each sell advertising.<\/p>\n

Replacement\/ Perceived Competitors<\/strong><\/h3>\n

These competitors can be difficult to identify because they compete for the same customers without offering the same products or services. In this case, EA Sports could be a competitor to Penguin Books. One makes video games, the other makes books, but they\u2019re both competing as entertainment sources in people\u2019s free time.<\/p>\n

SERP Competitors<\/strong><\/h3>\n

These are the competitors that are competing with you to be ranked for your keywords. Once you’ve narrowed down your keyword targets, these will become obvious to you. These competitors are extremely varied and can often include companies like Wikipedia and Forbes Online.<\/p>\n

Real-World Vs. Keyword Competitors<\/strong><\/h2>\n

When you start to dig into your competition, you’ll start to see they break down into either real-world competition or keyword competition. If you\u2019re running a digital campaign, then it\u2019s important that you not only identify these keyword competitors but also take the time to learn about your client’s real-world competitors.<\/p>\n

Understanding your real-world competitors is a great way to spot SEO strategy opportunities as much as understanding keyword competitors, so make sure your research is thorough.<\/p>\n

Building Your Strategy<\/strong><\/h2>\n

Your competitor analysis should inform your SEO strategy because it can show you what areas you are likely to achieve success in. If you know where your competitors are doing well, then you can copy those techniques and even improve on them, and if you know where your competitors are going wrong, you can make sure you don\u2019t make the same mistakes.<\/p>\n

1.\u00a0\u00a0\u00a0 <\/strong>Create a Target Keyword List<\/strong><\/h3>\n

To identify your keyword competitors, you first need to compile a keyword list. These keywords should be pertinent to your business and represent the kinds of phrases your customers are likely to be searching for.<\/p>\n

If you can build a list of 50-100 keywords, then you have plenty of phrases to analyze and see what brands you\u2019re competing with.<\/p>\n

2.\u00a0\u00a0\u00a0 <\/strong>Find Out Who\u2019s Ranking for Those Keywords<\/strong><\/h3>\n

Once you have your keywords, you need to spend time researching what companies are ranking well for those keywords. If you consistently see certain companies ranking highly, then add them to your list of competitors.<\/p>\n

3.\u00a0\u00a0\u00a0 <\/strong>Find Out What Other Keywords Those Websites Rank For<\/strong><\/h3>\n

When you\u2019ve filled out your list of competitors, it\u2019s time to start to analyze those websites and find out what makes them successful.<\/p>\n

If you use a keyword research tool like Moz, you can put your competitor\u2019s domains into the search function and find out all the keywords that the website ranks for and how well it ranks. This will allow you to understand how much traffic your competitors are getting from different keywords and give you a better understanding of the keywords you should be going after.<\/p>\n

4.\u00a0\u00a0\u00a0 <\/strong>What are Your Competitors\u2019 Link Profiles?<\/strong><\/h3>\n

Now that you have established who your competitors are, you can look at the links those companies have created to their pages to help them rank well. Businesses invest a lot of money in link building<\/a>, so it\u2019s always useful to find out what kind of links they are using.<\/p>\n

Once you have a list of your competitors\u2019 links, there\u2019s nothing to stop you from reaching out to those websites and asking for your own link.<\/p>\n

5.\u00a0\u00a0\u00a0 <\/strong>What Content Works for Your Competitors?<\/strong><\/h3>\n

By analyzing the content that works well for your competitors you can begin to understand what Google is looking for from your keywords.<\/p>\n

You may notice your competition have all written a great blog about \u201cinjury prevention and running shoes\u201d but you have some extra information that they didn\u2019t include. So, now you have a blog idea that you know Google likes, and you\u2019ve got the ability to make it even better than the top results.<\/p>\n

Find out what content works for your competition and then find ways you can improve on it.<\/p>\n

Conclusion<\/strong><\/h2>\n

Understanding your competition allows you to get a better picture of which keywords you should be going after and how to go after them. You have to identify your competition, because in some cases, that competition is going to be too stiff for you to compete with.<\/p>\n

You\u2019ve got to choose your keywords carefully and that means choosing who you are going to compete with. You know how to identify your competitors, so now use that information to make better decisions about your keywords, and to inform your SEO strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just as identifying competitors is an important part of any business plan, it plays a big part in creating a successful SEO strategy. If you\u2019re looking for the ideal blueprint to make it to the top of the SERPs in your niche, then what better way than to look at those companies already dominating the…<\/p>\n","protected":false},"author":4,"featured_media":44721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[594,640],"tags":[],"acf":[],"cp_meta_data":{"_wpml_word_count":["{\"total\":1198,\"to_translate\":{\"en\":1198}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["4"],"_thumbnail_id":["44721"],"slide_template":[""],"_yoast_wpseo_metadesc":["Identifying your competitors and understanding the strengths and weaknesses of their SEO campaigns helps you to focus in on the most effective keywords."],"newsletter_box":["1"],"_newsletter_box":["field_5c8b860bd5840"],"sidebar_banner":[""],"_sidebar_banner":["field_5c8b8574d583e"],"under_blog":[""],"_under_blog":["field_5c8b85dad583f"],"select_download":[""],"_select_download":["field_5c924b52af68f"],"usa":[""],"_usa":["field_5da716b6eaa2d"],"_yoast_wpseo_primary_category":["594"],"_encloseme":["1"],"_wpml_location_migration_done":["1"],"_edit_lock":["1677667850:15"],"_pingme":["1"],"custom_permalink":[""],"_wpb_vc_js_status":["false"],"_easy_image_gallery_link_images":["off"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_yoast_indexnow_last_ping":["1691046381"],"_mtsnb_override_bar":["a:1:{i:0;i:0;}"],"_yoast_wpseo_wordproof_timestamp":[""]},"yoast_head":"\nHow to Identify Your Competitors - 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