{"id":32584,"date":"2019-04-03T10:44:49","date_gmt":"2019-04-03T09:44:49","guid":{"rendered":"https:\/\/www.clickintelligence.co\/?p=32584"},"modified":"2021-03-17T14:35:40","modified_gmt":"2021-03-17T14:35:40","slug":"how-to-stay-on-top-of-google","status":"publish","type":"post","link":"https:\/\/staging-uk.clickintelligence.com\/us\/how-to-stay-on-top-of-google\/","title":{"rendered":"How To Stay On Top Of Google"},"content":{"rendered":"

Running a business in 2019 can be one of the most rewarding things you can do in life and it is why so many people are keen to jump on board with it too. For those who have been running a business for a long time, you will have noticed how much it has changed in just a few short years.<\/p>\n

The truth is everything is becoming digital due to its immediacy, efficiency, and the ability to reach more people, so naturally the business world must follow suit.<\/strong><\/p>\n

So, whether you are a new business owner or have been around for years, as the owner of the company it is your responsibility to ensure that you don\u2019t get left behind and are aware of exactly what you can do to benefit your company and be successful enough that you can compete in an ever-growing technological environment.<\/p>\n

However, trying to understand the intricacies of the Internet can be a struggle for those not knowledgeable in the subject, and knowing where to start can alarm many people.<\/p>\n

This guide should help you learn the basics of how to stay on top of Google that will benefit your company in the long run.<\/p>\n

Competitor Keyword Analysis<\/h2>\n
\"Google
Click Intelligence at the top of Google search results for Managed SEO<\/figcaption><\/figure>\n

Whatever type of business you run, you will have competitors trying to sell similar products to yours. This is just a part of running a business as you may well know.<\/p>\n

Competing against them means you want to ensure that you are visible online, and getting that top spot on Google is the ultimate goal, but how do you do this effectively? The answer is
\ncompetitor keyword analysis.<\/strong><\/p>\n

What is Competitor Keyword Analysis?<\/em><\/h3>\n

The easiest way to understand what this is, is to break it up into something you might already be familiar with, which is competitor analysis.<\/strong><\/p>\n

One of the most effective ways to compete is to gain an advantage over your competitors, and you do this by looking at the strengths and weaknesses of what they are already doing to see how you could do it better.<\/p>\n

Competitor keyword analysis<\/strong> is very similar except that you are narrowing it down to just looking at the keywords your competitors are using and seeing what is and isn\u2019t successful. It is one of the best methods of competing, when you want one of the top spots in the search engine and want to stay there.<\/p>\n

Choosing the right keywords are imperative; for example, if you sell clothes you need to find something specific in your niche because when someone types in \u2018clothes\u2019 it could bring up millions of sites.<\/p>\n

By using the competitor keyword analysis and paying for these keywords through Google AdWords, you could find yourself pushing your way through and driving traffic to your site over a competitor.<\/p>\n

<\/h2>\n

Keep Up To Date With Google Updates<\/h2>\n

\"E-A-T\"<\/p>\n

 <\/p>\n

To keep on top of Google, you need to keep up to date and in sync with how they rank websites with their specific algorithms. Google will update very fre<\/p>\n

quently, so if you have noticed a slight drop<\/p>\n

in the traffic that is coming to your website, it could be because Google has ranked important ranking factors differently.<\/p>\n

The reasons behind these updates are because Google is constantly looking for ways to stop the low-quality sites pushing through into the top rankings to ensure that companies such as yourselves get the traffic you deserve.<\/p>\n

The most recent update that they have released is all about having high-quality pages that are of a high level of E-A-T.<\/a><\/strong><\/p>\n

 <\/p>\n

This new Google acronym stands for Expertise, Authoritativeness, Trustworthiness.<\/strong><\/p>\n

Some of the things they expect you to have includes:<\/p>\n