In the below guide, we will cover what is SEO, what does SEO stand for, the key terms you need to know, the difference between on-page and off-page tactics, SEO onpage optimization services, white hat and black hat SEO, and how to optimize your site today. We will also explore what does SEO do for your website and how search engine optimization services could help.<\/p>\n
What Does SEO Stand For?<\/strong><\/h3>\nSEO is an acronym that stands for Search Engine Optimization.<\/p>\n
Nearly every web user is familiar with one or more of the most popular search engines. Globally, this is Google. However, there are specific search engines in different countries, including Naver in South Korea.<\/p>\n
SEO refers to how Google and other search engines determine which web pages to show for specific queries. The algorithms are forever changing, and while no one is entirely sure how SEO works (except the developers at Google), there are data findings that reveal how content and sites are ranked.<\/p>\n
Within SEO, organic traffic is discussed extensively. Organic traffic is web visitors who don\u2019t click on a paid ad to arrive at your site. Organic traffic is highly sought after, simply because you don\u2019t have to pay for ad space in order to attract these visitors; all you need to do is optimize your site correctly, and they will find you.<\/p>\n
Key Stats of SEO<\/strong><\/p>\n\n- There are over 63,000 searches per second on Google<\/li>\n
- 93% of all online sessions begin on a search engine<\/li>\n
- 87% of smartphone users use search engines daily<\/li>\n
- 75% of users never scroll past page 1<\/li>\n
- The average number of words on a page which is on the 1st page of Google is 1,890<\/li>\n
- Nearly 80% of people ignore paid search results<\/li>\n
- 86% of users look up businesses on Google Maps<\/li>\n
- 88% of consumers trust online reviews as much as they\u2019d trust a review from loved ones<\/li>\n<\/ul>\n
What Are Key SEO Terms to Know?<\/strong><\/p>\nThere are many terms you will hear with regards to SEO. The most important to remember are:<\/p>\n
\n- SERPs: Standing for Search Engine Results Pages, page 1 of SERPs is the goal.<\/li>\n
- Keywords: Also known as \u2018Search Terms.\u2019 These are the terms, phrases, and specific words that are relevant to your website and what site visitors are searching for. Keyword research is the process of discovering which keywords will be most profitable to your business, e.g. highest volume, relevance, likelihood of conversion.<\/li>\n
- Anchor Text: Text which links to an internal or external source. Often uses keywords and long-tail keywords.<\/li>\n
- CTR: Standing for Click-Through Rates, this is a key piece of data that highlights how well your links are performing.<\/li>\n
- Visibility: If your site is \u2018visible,\u2019 it means you can be found in SERPs.<\/li>\n<\/ul>\n
It is also key to understand that you won\u2019t land the 1st spot on the SERPs overnight. SEO is an ongoing process; it improves the longer you incorporate it. SEO isn\u2019t something you include on your site once and hope for the best.<\/p>\n
Instead, you have to continue to work at it, and you will begin to reap the rewards and improve your search engine rankings. How to improve SEO on your site will be the result of a dedicated SEO campaign and ongoing SEO strategies. Onpage optimization services can advise, guide and support you at every stage of creating and implementing an SEO strategy.<\/p>\n
What is Visibility?<\/strong><\/h3>\nVisibility, as mentioned above, is a key SEO term to learn and understand.<\/p>\n
When an SEO professional speaks about a site being \u2018invisible,\u2019 this doesn\u2019t simply mean your site visitors can\u2019t find you. It means your website doesn\u2019t feature the necessary information Google needs to index the site. To become visible, you need to implement the correct data and tactics to ensure you provide Google with the right information, which will, in turn, boost you up the SERPs.<\/p>\n
What Impacts SEO?<\/strong><\/p>\nThe exact algorithm Google uses may not be known, but there are a number of elements that experts know impact the quality of a site\u2019s SEO. These include:<\/p>\n
\n- Page Speed<\/li>\n
- Mobile page speed<\/li>\n
- Mobile-friendliness<\/li>\n
- Optimized content<\/li>\n
- Technical SEO<\/li>\n
- On-page SEO<\/li>\n
- Off-page SEO<\/li>\n
- User experience (UX)<\/li>\n
- Backlinks & link building<\/li>\n<\/ul>\n
What is On Page SEO?<\/strong><\/h3>\nOn-page SEO is the practice of optimizing your own website and each page which features on it. Not only does it refer to the content, however, but it also applies to the HTML source code of your pages. On-page SEO is made up of quality content, title tags (the second most important factor), meta descriptions, clear URL hierarchy, and image alt text.<\/p>\n
A note on URL hierarchy: URL\u2019s need to make sense. A good URL structure would be www.clickintelligence.com\/seo\/managed-seo-campaigns.<\/p>\n
This works because it shows the history a user would go through to reach the page, which adds further relevance to the page, and is something that Google loves. Thanks to the clear hierarchy, Google can see that managed SEO campaigns is linked to SEO in general, and this will help it stand out when Google is deciding what result to show for a \u2018managed SEO campaign\u2019 search query.<\/p>\n
- \n
- There are over 63,000 searches per second on Google<\/li>\n
- 93% of all online sessions begin on a search engine<\/li>\n
- 87% of smartphone users use search engines daily<\/li>\n
- 75% of users never scroll past page 1<\/li>\n
- The average number of words on a page which is on the 1st page of Google is 1,890<\/li>\n
- Nearly 80% of people ignore paid search results<\/li>\n
- 86% of users look up businesses on Google Maps<\/li>\n
- 88% of consumers trust online reviews as much as they\u2019d trust a review from loved ones<\/li>\n<\/ul>\n
What Are Key SEO Terms to Know?<\/strong><\/p>\n
There are many terms you will hear with regards to SEO. The most important to remember are:<\/p>\n
- \n
- SERPs: Standing for Search Engine Results Pages, page 1 of SERPs is the goal.<\/li>\n
- Keywords: Also known as \u2018Search Terms.\u2019 These are the terms, phrases, and specific words that are relevant to your website and what site visitors are searching for. Keyword research is the process of discovering which keywords will be most profitable to your business, e.g. highest volume, relevance, likelihood of conversion.<\/li>\n
- Anchor Text: Text which links to an internal or external source. Often uses keywords and long-tail keywords.<\/li>\n
- CTR: Standing for Click-Through Rates, this is a key piece of data that highlights how well your links are performing.<\/li>\n
- Visibility: If your site is \u2018visible,\u2019 it means you can be found in SERPs.<\/li>\n<\/ul>\n
It is also key to understand that you won\u2019t land the 1st spot on the SERPs overnight. SEO is an ongoing process; it improves the longer you incorporate it. SEO isn\u2019t something you include on your site once and hope for the best.<\/p>\n
Instead, you have to continue to work at it, and you will begin to reap the rewards and improve your search engine rankings. How to improve SEO on your site will be the result of a dedicated SEO campaign and ongoing SEO strategies. Onpage optimization services can advise, guide and support you at every stage of creating and implementing an SEO strategy.<\/p>\n
What is Visibility?<\/strong><\/h3>\n
Visibility, as mentioned above, is a key SEO term to learn and understand.<\/p>\n
When an SEO professional speaks about a site being \u2018invisible,\u2019 this doesn\u2019t simply mean your site visitors can\u2019t find you. It means your website doesn\u2019t feature the necessary information Google needs to index the site. To become visible, you need to implement the correct data and tactics to ensure you provide Google with the right information, which will, in turn, boost you up the SERPs.<\/p>\n
What Impacts SEO?<\/strong><\/p>\n
The exact algorithm Google uses may not be known, but there are a number of elements that experts know impact the quality of a site\u2019s SEO. These include:<\/p>\n
- \n
- Page Speed<\/li>\n
- Mobile page speed<\/li>\n
- Mobile-friendliness<\/li>\n
- Optimized content<\/li>\n
- Technical SEO<\/li>\n
- On-page SEO<\/li>\n
- Off-page SEO<\/li>\n
- User experience (UX)<\/li>\n
- Backlinks & link building<\/li>\n<\/ul>\n
What is On Page SEO?<\/strong><\/h3>\n
On-page SEO is the practice of optimizing your own website and each page which features on it. Not only does it refer to the content, however, but it also applies to the HTML source code of your pages. On-page SEO is made up of quality content, title tags (the second most important factor), meta descriptions, clear URL hierarchy, and image alt text.<\/p>\n
A note on URL hierarchy: URL\u2019s need to make sense. A good URL structure would be www.clickintelligence.com\/seo\/managed-seo-campaigns.<\/p>\n
This works because it shows the history a user would go through to reach the page, which adds further relevance to the page, and is something that Google loves. Thanks to the clear hierarchy, Google can see that managed SEO campaigns is linked to SEO in general, and this will help it stand out when Google is deciding what result to show for a \u2018managed SEO campaign\u2019 search query.<\/p>\n
![\"\"](\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2019\/10\/ON-PAGE-SEO-3.png\")
![\"\"](\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2019\/10\/black-hat-and-white-hat-seo.png\")
What is White Hat SEO?<\/strong><\/h3>\n