{"id":56406,"date":"2023-02-03T08:50:42","date_gmt":"2023-02-03T08:50:42","guid":{"rendered":"https:\/\/www.clickintelligence.co.uk\/?page_id=56406"},"modified":"2023-02-03T08:53:36","modified_gmt":"2023-02-03T08:53:36","slug":"seo-glossary","status":"publish","type":"page","link":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/","title":{"rendered":"SEO Glossary"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]<span data-contrast=\"none\">Use this SEO glossary to find one of over 200 terms used in the digital marketing industry. The terms listed here aim to be comprehensive \u2013 covering every aspect of the practice of SEO. From A to Z, we\u2019ve got you covered whether you\u2019re looking to understand technical terms, SERP features, bespoke services, or the SEO tools used by marketing professionals.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">So, whether you\u2019re curious about a term you read on one of our pages, or you\u2019d just like to understand some of the key tools used in SEO, use the search bar below to get started and to locate your term.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"vcex-shortcode wpex-clr\"><div class=\"glossary-term-bar\"><span class=\"glossary-link-initial-item\"><a href=\"#2\">2<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#3\">3<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#4\">4<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#a\">a<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#b\">b<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#c\">c<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#d\">d<\/a><\/span><span class=\"glossary-no-link-initial-item\">e<\/span><span class=\"glossary-link-initial-item\"><a href=\"#f\">f<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#g\">g<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#h\">h<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#i\">i<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#j\">j<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#k\">k<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#l\">l<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#m\">m<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#n\">n<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#o\">o<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#p\">p<\/a><\/span><span class=\"glossary-no-link-initial-item\">q<\/span><span class=\"glossary-link-initial-item\"><a href=\"#r\">r<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#s\">s<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#t\">t<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#u\">u<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#v\">v<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#w\">w<\/a><\/span><span class=\"glossary-no-link-initial-item\">x<\/span><span class=\"glossary-no-link-initial-item\">y<\/span><span class=\"glossary-no-link-initial-item\">z<\/span><\/div><div class=\"gt-search-bar\" data-scroll=\"no-scroll\"> \t\t\t\t<input type=\"text\" class=\"gt-search\" name=\"gt-search\" aria-label=\"Search\" placeholder=\"Search\" value=\"\" autocomplete=\"off\"><\/div><div class=\"glossary-term-list summary\"><div class=\"glossary-block glossary-block-2\"><span class=\"glossary-letter\" id=\"2\">2<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/200-ok-status-us\/\">200 OK Status<\/a><span class=\"glossary-list-term-excerpt\">The 200 OK status code is one of the most common HTTP response codes. It indicates that the request was successful and there is no error. If a page cannot be found, then this could be the result. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-3\"><span class=\"glossary-letter\" id=\"3\">3<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/301-redirect-us\/\">301 Redirect<\/a><span class=\"glossary-list-term-excerpt\">301 redirects are permanent, so they only need to be set up once. They can signal to search engines that a page has been permanently moved or removed, which can help boost website traffic in the process. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/302-redirect-us\/\">302 Redirect<\/a><span class=\"glossary-list-term-excerpt\">A 302 redirect is a permanent redirect, meaning that you are telling the browser to permanently send visitors from one page to another. In other words, it's a more permanent solution to 301 redirects. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-4\"><span class=\"glossary-letter\" id=\"4\">4<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/404-error-us\/\">404 Error, Page Not Found<\/a><span class=\"glossary-list-term-excerpt\">A 404 error is an HTTP status code, which means there is no resource available at the server for the URL requested. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-a\"><span class=\"glossary-letter\" id=\"a\">a<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/above-the-fold-us\/\">Above the Fold<\/a><span class=\"glossary-list-term-excerpt\">Above the fold refers to the visible portion of a webpage. Above the fold content is what a user sees without scrolling and has a greater chance of being read or clicked.  <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/affiliate-us\/\">Affiliate Marketing<\/a><span class=\"glossary-list-term-excerpt\">Affiliate marketing is a legitimate and potentially lucrative way to build a career. For businesses, affiliate marketers can be valuable partners to grow your audience.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/alexa-rank-us\/\">Alexa Rank<\/a><span class=\"glossary-list-term-excerpt\">Alexa is the most popular website ranking system in the world. Track your site's Alexa rank, country rank, and page views. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/alt-text-us\/\">Alt Text\/Tag<\/a><span class=\"glossary-list-term-excerpt\">ALT text - Text that is displayed on the screen which cannot be read by a computer, and is typically used to provide context for pictures or other multimedia. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/amp-pages-us\/\">AMP (Accelerated Mobile Pages)<\/a><span class=\"glossary-list-term-excerpt\">AMP is a Google project aimed at making the web better for everyone. It is an open source initiative that helps publishers reach their audiences faster by providing them with tools, best practices and guidelines to build mobile-friendly content. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/anchor-text-us\/\">Anchor Text<\/a><span class=\"glossary-list-term-excerpt\">Anchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google\u2019s crawling bots about the content of the site linked to. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/api-us\/\">API (Application Programming Interface)<\/a><span class=\"glossary-list-term-excerpt\">An API is a way for programmers to use software without having to understand how it all works. It's like a user-friendly interface that lets you control the program. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/app-indexing-us\/\">App Indexing<\/a><span class=\"glossary-list-term-excerpt\">App indexing is a way for Google to crawl and index your app content. If you have an app, then you can use App Indexing to help users find your app content on Google. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/app-pack-us\/\">App Packs (App Boxes)<\/a><span class=\"glossary-list-term-excerpt\">The App Pack is a Google mobile SERP feature that displays relevant apps at the top of a search page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/autosuggest-us\/\">Autosuggest (Autocomplete)<\/a><span class=\"glossary-list-term-excerpt\">Autocomplete or autosuggest is a feature in which Google suggests the rest of the query after what has been typed by the user, with a drop down list of possible terms.<\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-b\"><span class=\"glossary-letter\" id=\"b\">b<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/backlinks-us\/\">Backlinks (inbound links, votes, inlinks)<\/a><span class=\"glossary-list-term-excerpt\">Backlinks are the result of someone linking to your website from their site. They can provide an indication of popularity and relevance, but it's not a guarantee that they will improve your rankings in SERPs. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/black-hat-seo-us\/\">Black Hat SEO<\/a><span class=\"glossary-list-term-excerpt\">Black Hat SEO is a term used to describe practices by webmasters who try to manipulate search engine rankings in ways that are not in keeping with the intent of the search engines. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/bookmarks-us\/\">Bookmarks<\/a><span class=\"glossary-list-term-excerpt\">It allows a user to navigate to a site more quickly than they would be able to do so manually, by typing all or part of the website's name <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/robot-spider-crawler-bots-us\/\">Bots (Robot, Spider, Crawler)<\/a><span class=\"glossary-list-term-excerpt\">Robots, spiders, and crawlers are different types of software applications. One of the most common is a bot which is software designed to run automated tasks over the internet. They are often used to index or scrape content on websites. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/bounce-rate-us\/\">Bounce rate<\/a><span class=\"glossary-list-term-excerpt\">Bounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/breadcrumbs\/\">Breadcrumbs<\/a><span class=\"glossary-list-term-excerpt\">Website breadcrumbs reveal the nesting of webpages within one another in a hierarchy. They\u2019re used to help web users find relevant content, showing up on SERPs. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/breadcrumbs-us\/\">Breadcrumbs<\/a><span class=\"glossary-list-term-excerpt\">Website breadcrumbs reveal the nesting of webpages within one another in a hierarchy. They\u2019re used to help web users find relevant content, showing up on SERPs. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-c\"><span class=\"glossary-letter\" id=\"c\">c<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cached-link-us\/\">Cached Link<\/a><span class=\"glossary-list-term-excerpt\">A cached link is a copy of a web page that is stored on the Internet Archive's servers, and appear next to certain search results on Google.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cached-page-us\/\">Cached Page<\/a><span class=\"glossary-list-term-excerpt\">A cached page is a type of backup that web browsers like Google Chrome and Mozilla Firefox can create to store a copy of a page for offline use. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/call-to-action-us\/\">Call to Action (CTA)<\/a><span class=\"glossary-list-term-excerpt\">A call to action, often abbreviated as a \"CTA,\" is a step that you want your readers to take. It's your way of guiding their actions after they have read your content. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/canonical-tag-us\/\">Canonical Tag<\/a><span class=\"glossary-list-term-excerpt\">The canonical tag is used to designate a single page as the original page, or the page that should be indexed by search engines. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/carousel-serp-feature-us\/\">Carousel (SERP Feature)<\/a><span class=\"glossary-list-term-excerpt\">Sliding carousels are an interactive format that Google Search uses to present users with a number of different content options. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/country-code-top-level-domain-us\/\">ccTLD (Country Code Top Level Domain)<\/a><span class=\"glossary-list-term-excerpt\">A CCTLD is the country code TLD of a country, assigned by the International Telecommunications Union.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/citations-us\/\">Citations<\/a><span class=\"glossary-list-term-excerpt\">A citation is a mention of your company, product, or service in an online publication. Citations increase the ranking of your site on search engines <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/click-fraud-us\/\">Click Fraud<\/a><span class=\"glossary-list-term-excerpt\">Click fraud is an advertising scam that occurs when a person or company clicks on an ad with no intention of buying the product. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cloaking-us\/\">Cloaking<\/a><span class=\"glossary-list-term-excerpt\">Cloaking is a \u201cBlack Hat\u201d technique used to hide what users see on webpages from Google\u2019s crawlers. It\u2019s against search engine guidelines in most cases. Here\u2019s why engaging in cloaking could damage your SEO.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/comment-spam-us\/\">Comment Spam<\/a><span class=\"glossary-list-term-excerpt\">Comment spam is a form of search engine spam because it is a comment that does not offer any value to the conversation. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/content-management-system-us\/\">Content Management System (CMS)<\/a><span class=\"glossary-list-term-excerpt\">A content management system, or CMS, is a software application that helps people organize and manage the content on their websites. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/conversion-us\/\">Conversion<\/a><span class=\"glossary-list-term-excerpt\">A conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/conversion-rate-us\/\">Conversion Rate<\/a><span class=\"glossary-list-term-excerpt\">A conversion rate is the percentage of visitors that take a desired action on your site. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cookies-us\/\">Cookies<\/a><span class=\"glossary-list-term-excerpt\">Cookies are very small files that a website saves on a visitor's computer and uses to recognize repeat visits. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cost-per-click-cpc-us\/\">Cost Per Click (CPC)<\/a><span class=\"glossary-list-term-excerpt\">CPC, or cost per click, is the amount of money an advertiser pays every time somebody clicks on their advertisement. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cpm-us\/\">CPM<\/a><span class=\"glossary-list-term-excerpt\">CPM, or Cost Per Mille, is an important metric for online advertisers. Use it to work out the ROI of your projects and to hone your marketing prowess. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/crawl-budget-us\/\">Crawl Budget<\/a><span class=\"glossary-list-term-excerpt\">A crawl budget is how often the search engine crawls your website and how much time they spend on your site. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/crawl-depth-us\/\">Crawl Depth<\/a><span class=\"glossary-list-term-excerpt\">A Google crawl depth is the number of web pages indexed by Google after a specific page has been crawled <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/crawl-errors-us\/\">Crawl Errors<\/a><span class=\"glossary-list-term-excerpt\">Google crawl errors are errors that prevent Google from accessing a page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/crawl-errors\/\">Crawl Errors<\/a><span class=\"glossary-list-term-excerpt\">Google crawl errors are errors that prevent Google from accessing a page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/crawl-frequency-us\/\">Crawl Frequency<\/a><span class=\"glossary-list-term-excerpt\">The Google crawl frequency is the number of times that Google crawls a webpage in a given period. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/crawl-rate-us\/\">Crawl Rate<\/a><span class=\"glossary-list-term-excerpt\">Google crawl rate is the number of pages a web crawler has crawled or the number of URLs that have been indexed for a site. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cascading-style-sheets-us\/\">CSS (Cascading Style Sheets)<\/a><span class=\"glossary-list-term-excerpt\">CSS (Cascading Style Sheets) are a style sheet language used to describe the look and formatting of HTML documents. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/click-through-rate-us\/\">CTR (Click Through Rate)<\/a><span class=\"glossary-list-term-excerpt\">Click-through rate (CTR) is the measure of how many clicks an advertisement or link receives from its viewers. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cumulative-layout-shift-us\/\">Cumulative Layout Shift (CLS)<\/a><span class=\"glossary-list-term-excerpt\">Cumulative Layout Shift (CLS) is a Google Core Web Vitals performance issue that can be detected by Google PageSpeed Insights. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/cybersquatting-us\/\">Cybersquatting<\/a><span class=\"glossary-list-term-excerpt\">Cybersquatting is the practice of registering, trafficking in, or using a domain name with bad faith intent to profit from someone else's trademark. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-d\"><span class=\"glossary-letter\" id=\"d\">d<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/deep-links-us\/\">Deep Links<\/a><span class=\"glossary-list-term-excerpt\">Deep links are those that take the user to a specific page on the website, rather than going to the homepage. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/direct-answer-us\/\">Direct Answer (aka Quick Answer, Answer Box)<\/a><span class=\"glossary-list-term-excerpt\">Google's Direct Answer is a feature that provides users with a factual answer directly on the search engine result page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/disavow-backlinks-us\/\">Disavow Backlinks<\/a><span class=\"glossary-list-term-excerpt\">Backlinks help boost SEO performance, but spam or low-authority backlinks can see a site demoted. Google\u2019s Disavow is there to help remove those links \u2013 here\u2019s how.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/discover-more-places-us\/\">Discover More Places<\/a><span class=\"glossary-list-term-excerpt\">The feature can be seen on Google Search, Google Maps and Google Earth. It shows more places of interest nearby. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/dns-server-us\/\">DNS Server (Domain Name System Server)<\/a><span class=\"glossary-list-term-excerpt\">A DNS server is a computer system that translates domain names into Internet Protocol (IP) addresses <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/domain-name-us\/\">Domain Name<\/a><span class=\"glossary-list-term-excerpt\">A domain name is the address of a website and is a necessary part of the process of establishing a web presence. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/domain-name-registrars-us\/\">Domain Name Registrars<\/a><span class=\"glossary-list-term-excerpt\">Domain name registrars work to act as a bridge between the user and the domain name system, which assigns domain names. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/domain-name-system-us\/\">Domain Name System (DNS)<\/a><span class=\"glossary-list-term-excerpt\">A domain name system (DNS) is what translates a domain name into an IP address. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/doorway-page-us\/\">Doorway Page (aka Gateway Page)<\/a><span class=\"glossary-list-term-excerpt\">A doorway page is a page that is designed to rank well in search engines, but doesn't provide a valuable answer to the user's search query. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/duplicate-content-us\/\">Duplicate Content<\/a><span class=\"glossary-list-term-excerpt\">Duplicate content is content that appears more than once across a single website. Duplicate content can be a sign of poor resource management, low trust, or a lack of quality control. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-f\"><span class=\"glossary-letter\" id=\"f\">f<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/favicon-us\/\">Favicon<\/a><span class=\"glossary-list-term-excerpt\">A favicon is a small icon that appears next to the URL in a web browser. Favicons are used to help identify a website and make it more memorable.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/featured-snippet-us\/\">Featured Snippet<\/a><span class=\"glossary-list-term-excerpt\">A featured snippet is a search result that is specially formatted to include a summary of the answer, extracted from a web page.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/fetch-as-google-us\/\">Fetch as Google<\/a><span class=\"glossary-list-term-excerpt\">Fetch as Google is a tool in the Fetch and Render extension that lets you see how your site appears to Google.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/ftp-file-transfer-protocol-us\/\">File Transfer Protocol (FTP)<\/a><span class=\"glossary-list-term-excerpt\">The File Transfer Protocol (FTP) is the system by which data is transferred between computers. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/first-contentful-paint-fcp-us\/\">First Contentful Paint (FCP)<\/a><span class=\"glossary-list-term-excerpt\">Google's First Contentful Paint metric takes an average of the time until the browser displays something to the user.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/first-input-delay-us\/\">First Input Delay (FID)<\/a><span class=\"glossary-list-term-excerpt\">First Input Delay measures the time between the user's initial input and when they see the result of that action on screen. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-g\"><span class=\"glossary-letter\" id=\"g\">g<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-analytics-us\/\">Google Analytics Tool<\/a><span class=\"glossary-list-term-excerpt\">Google Analytics is a free service offered by Google that generates detailed statistics about website traffic. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-analytics-tracking-code-us\/\">Google Analytics Tracking Code<\/a><span class=\"glossary-list-term-excerpt\">Google Analytics Tracking Codes are a small snippet of JavaScript used to send traffic data to Google Analytics.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-cached-links\/\">Google Cached Links<\/a><span class=\"glossary-list-term-excerpt\">Google will cache web pages to help ensure that the most up-to-date version of a web page is served to all of its users. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-cached-links-us\/\">Google Cached Links<\/a><span class=\"glossary-list-term-excerpt\">Google will cache web pages to help ensure that the most up-to-date version of a web page is served to all of its users. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-dance-us\/\">Google Dance<\/a><span class=\"glossary-list-term-excerpt\">Google Dance is an SEO slang term of the rank volatility that can occur when Google\u2019s algorithm updates.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-fonts-us\/\">Google Fonts<\/a><span class=\"glossary-list-term-excerpt\">Google Fonts is a collection of open-source fonts that can be used on the web. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-for-jobs-us\/\">Google For Jobs<\/a><span class=\"glossary-list-term-excerpt\">Google For Jobs allows job seekers to search for and apply to jobs with a single click. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-home-service-ads-us\/\">Google Home Service Ads<\/a><span class=\"glossary-list-term-excerpt\">Google Home Service Ads are a way for Google customers to find and book local service providers that are available for hire. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-hummingbird-us\/\">Google Hummingbird Update<\/a><span class=\"glossary-list-term-excerpt\">The Hummingbird update was designed to improve Google's understanding of long-tail queries and contextual searches. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-juice-us\/\">Google Juice<\/a><span class=\"glossary-list-term-excerpt\">Google juice is a term used to describe the ranking power a website has. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-mapmaker-us\/\">Google MapMaker<\/a><span class=\"glossary-list-term-excerpt\">Google MapMaker was a web tool that allowed users to add, edit and update features on Google Maps. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-my-business-directory-us\/\">Google My Business Directory<\/a><span class=\"glossary-list-term-excerpt\">Google My Business is a free and easy way to manage your business information on Google and across Google products and services. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-optimize-dictionary-definition-click-intelligence-us\/\">Google Optimize<\/a><span class=\"glossary-list-term-excerpt\">Optimize by Google is a powerful web analysis and personalization tool that helps you understand how to create more compelling user experiences.  <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-panda-us\/\">Google Panda Update<\/a><span class=\"glossary-list-term-excerpt\">Google Panda is a Google algorithm that was released to demote websites that contain poor-quality content, as well as to demote websites that appear to be manipulating Google\u2019s ranking system.\u00a0\u00a0<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/seo-glossary-google-penguin-us\/\">Google Penguin<\/a><span class=\"glossary-list-term-excerpt\">Google Penguin is one of Google's many algorithms, first released in April 2012 in order to identify and filter out spam webpages from search results. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-penguin-us\/\">Google Penguin Update<\/a><span class=\"glossary-list-term-excerpt\">Google's Penguin algorithm update was designed to reduce rankings for sites that violate Google's webmaster guidelines for spammy links. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-pigeon-us\/\">Google Pigeon Update<\/a><span class=\"glossary-list-term-excerpt\">Google's latest algorithm update, Pigeon, is designed to provide better local search results. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-play-store-us\/\">Google Play Store<\/a><span class=\"glossary-list-term-excerpt\">The Google Play Store is a free app store and entertainment hub for Android devices. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-possum-us\/\">Google Possum Update<\/a><span class=\"glossary-list-term-excerpt\">The Google Possum algorithm update was designed to address the problem of low quality sites ranking highly in search engine results pages (SERPs). <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-posts-us\/\">Google Posts<\/a><span class=\"glossary-list-term-excerpt\">Google Posts is a new way to share updates with followers. It's available on Google+, Android, and as a mobile app for iOS and Android. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-sandbox-us\/\">Google Sandbox<\/a><span class=\"glossary-list-term-excerpt\">The Google Sandbox Myth is a misconception about Google's search engine algorithm that has been around for years. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-search-console-us\/\">Google Search Console (Webmaster Tools)<\/a><span class=\"glossary-list-term-excerpt\">Google Search Console is a free service that helps you monitor and maintain your website, from off-page optimization to site-wide errors. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-travel-rank-tracking-us\/\">Google Travel Rank Tracking<\/a><span class=\"glossary-list-term-excerpt\">Google Travel Rank Tracking is a free service that provides you with your Google search engine rank for specific keywords related to your website. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-trends-us\/\">Google Trends<\/a><span class=\"glossary-list-term-excerpt\">Google Trend tool is a free service from Google that lets you see how popular a particular search term or topic is over time. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/google-webmaster-guidelines-us\/\">Google Webmaster Guidelines<\/a><span class=\"glossary-list-term-excerpt\">The Google Webmaster Guidelines are the set of standards created by Google to ensure that the best practices in web design, development, and content are being followed. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/googlebot-us\/\">Googlebot<\/a><span class=\"glossary-list-term-excerpt\">Googlebot is a web crawler. It follows links and indexes pages for search engines to make it easier for users to find what they're looking for. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/generic-top-level-domain-us\/\">gTLDs (Generic Top Level Domain)<\/a><span class=\"glossary-list-term-excerpt\">Generic Top-Level Domain (gTLD) is the top level domain of a web address.<\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-h\"><span class=\"glossary-letter\" id=\"h\">h<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/hamburger-button-us\/\">Hamburger Button<\/a><span class=\"glossary-list-term-excerpt\">The Hamburger button is a three-line icon that typically appears in the top left corner of a mobile app's screen. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/head-tag-us\/\">Head Tag (in HTML)<\/a><span class=\"glossary-list-term-excerpt\">An HTML head tag is a tag that is used in the \"head\" section of a webpage. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/hits-us\/\">Hits<\/a><span class=\"glossary-list-term-excerpt\">Web page hits were all the rage in the early days of the internet, but have since been replaced by far more granular, valuable data. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/hotel-pack-us\/\">Hotel Pack<\/a><span class=\"glossary-list-term-excerpt\">A Google Hotel Pack is a suite of Google services that offers a complete package for hotels. These include search advertising, web analytics, and rich customer insights. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/hreflang-tag-us\/\">Hreflang Tag<\/a><span class=\"glossary-list-term-excerpt\">Hreflang tags are a way to declare to Google and other search engines that content on your site is available in more than one language. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/hypertext-markup-language-us\/\">HTML (Hypertext Markup Language)<\/a><span class=\"glossary-list-term-excerpt\">The HyperText Markup Language is a markup language used to create webpages. It helps present content on the web. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/html-headings-us\/\">HTML Headings<\/a><span class=\"glossary-list-term-excerpt\">HTML headings tags are used to create different web page sections, and should be used for specific content. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/http-hypertext-transfer-protocol-us\/\">HTTP (Hypertext Transfer Protocol)<\/a><span class=\"glossary-list-term-excerpt\">The Hypertext Transfer Protocol or HTTP is the application protocol for transferring hypertext between clients and servers on the World Wide Web. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/http-headers-us\/\">HTTP Headers<\/a><span class=\"glossary-list-term-excerpt\">HTTP (Hypertext Transfer Protocol) headers contain metadata about the object you're retrieving from a server. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/hypertext-transfer-protocol-secure-us\/\">HTTPS (Hypertext Transfer Protocol Secure)<\/a><span class=\"glossary-list-term-excerpt\">HTTPS (standing for Hypertext Transfer Protocol Secure) is an encrypted protocol through which HTML pages are sent. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-i\"><span class=\"glossary-letter\" id=\"i\">i<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/iframe-us\/\">Iframe<\/a><span class=\"glossary-list-term-excerpt\">Iframes are useful windows on a webpage that can host content from other sites \u2013 such as YouTube videos, Instagram posts, or tweets. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/image-thumbnail-us\/\">Image Thumbnail<\/a><span class=\"glossary-list-term-excerpt\">Image thumbnails are a small, low-resolution preview of an image that can be clicked on to view the larger version of the same image. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/images-box-us\/\">Images Box<\/a><span class=\"glossary-list-term-excerpt\">The image box SERP feature is a new search result format that presents images from the search results page in a large, central image box. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/incognito-mode-us\/\">Incognito Mode (Private Browsing)<\/a><span class=\"glossary-list-term-excerpt\">Most browsers have an incognito or private browsing mode that limits the data collected about your browsing session and prevents it from being stored in your browser history. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/indexed-pages-us\/\">Indexed Pages<\/a><span class=\"glossary-list-term-excerpt\">Indexed Web Pages are web pages that have been discovered by search engine crawlers and added to their databases. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/internal-link-us\/\">Internal Link<\/a><span class=\"glossary-list-term-excerpt\">Internal links are links that connect different pages on your website. They help users navigate your site and make it easier to find information, <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/ip-address-us\/\">IP Address<\/a><span class=\"glossary-list-term-excerpt\">An IP Address is a unique number that identifies a specific computer on the internet. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/itunes-app-store-us\/\">iTunes App Store<\/a><span class=\"glossary-list-term-excerpt\">The iTunes App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on iOS. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-j\"><span class=\"glossary-letter\" id=\"j\">j<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/java-us\/\">Java<\/a><span class=\"glossary-list-term-excerpt\">Java is a programming language used widely across the internet to support dynamic web elements. Here\u2019s how it can be fine-tuned to enhance your technical SEO. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/javascript-us\/\">Javascript<\/a><span class=\"glossary-list-term-excerpt\">Javascript is one of the web\u2019s key programming languages but coding it incorrectly can cost you in technical SEO terms. In order to avoid common mistakes, and understand how Java operates, here\u2019s a quick guide to coding Java the right way. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-k\"><span class=\"glossary-letter\" id=\"k\">k<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-us\/\">Keyword<\/a><span class=\"glossary-list-term-excerpt\">Keywords are the words and phrases that potential customers might search for to find your business. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-cannibalisation-us\/\">Keyword Cannibalisation<\/a><span class=\"glossary-list-term-excerpt\">When you have duplicate and competing keywords on a website, this can be known as keyword cannibalization. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-density-us\/\">Keyword Density<\/a><span class=\"glossary-list-term-excerpt\">Keyword density is a measure of how often a keyword or phrase is repeated on a given web page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-planner\/\">Keyword Planner<\/a><span class=\"glossary-list-term-excerpt\">The Google Keyword Planner Tool helps you find new keywords and synonyms based on the ones you already rank for. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-planner-us\/\">Keyword Planner<\/a><span class=\"glossary-list-term-excerpt\">The Google Keyword Planner Tool helps you find new keywords and synonyms based on the ones you already rank for. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-research-us\/\">Keyword Research<\/a><span class=\"glossary-list-term-excerpt\">Keyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we\u2019ve listed here.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/keyword-stuffing-us\/\">Keyword Stuffing<\/a><span class=\"glossary-list-term-excerpt\">Keyword stuffing is a technique that attempts to give pages higher rankings in search engine result pages by inserting the same keywords over and over again.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/knowledge-graph-us\/\">Knowledge Graph<\/a><span class=\"glossary-list-term-excerpt\">The Knowledge Graph is a knowledge base that Google uses to organize information. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/knowledge-panel-us\/\">Knowledge Panel<\/a><span class=\"glossary-list-term-excerpt\">Google's Knowledge Panel displays snippets of information about a topic that you search for in a Google search. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-l\"><span class=\"glossary-letter\" id=\"l\">l<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/largest-contentful-paint-us\/\">Largest Contentful Paint (LCP)<\/a><span class=\"glossary-list-term-excerpt\">The largest contentful paint is a measure of the render time taken for the largest visible contentful area of a page to load. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-bait-us\/\">Link Bait<\/a><span class=\"glossary-list-term-excerpt\">Link bait is a term used to describe content that is created for the sole purpose of attracting links. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-building-us\/\">Link Building<\/a><span class=\"glossary-list-term-excerpt\">Link building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-condom-us\/\">Link Condom<\/a><span class=\"glossary-list-term-excerpt\">Link condom, also known as link protection or link shielding, is a service that protects your website from bad links. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-exchange-us\/\">Link Exchange<\/a><span class=\"glossary-list-term-excerpt\">A Link Exchange (also called a Link Swap) is an arrangement in which two webmasters agree to exchange links on their sites. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-farm-us\/\">Link Farm<\/a><span class=\"glossary-list-term-excerpt\">A link farm, also known as a \"link network\", is a collection of sites with hypertext links pointing to the same web page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-hoarding-us\/\">Link Hoarding<\/a><span class=\"glossary-list-term-excerpt\">Link hoarding is a black hat SEO technique that consists of creating spammy links to sites on an internet forum that are unrelated to the site's content. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-juice-us\/\">Link Juice (Link Love)<\/a><span class=\"glossary-list-term-excerpt\">Link juice is the online term for PageRank, which is a measurement of how much a certain page's links are worth. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/link-popularity-us\/\">Link Popularity<\/a><span class=\"glossary-list-term-excerpt\">Link popularity is the number and quality of other websites that link to a particular website. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/links-us\/\">Links<\/a><span class=\"glossary-list-term-excerpt\">Hyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/local-finder-us\/\">Local Finder<\/a><span class=\"glossary-list-term-excerpt\">Google Local Finder is the best way to find the most popular search results near your location. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/local-pack-us\/\">Local Pack<\/a><span class=\"glossary-list-term-excerpt\">Google's Local Pack is a type of Google search result that lists local businesses according to map location. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/local-seo-us\/\">Local SEO<\/a><span class=\"glossary-list-term-excerpt\">Local SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/long-tail-keyword-us\/\">Long-Tail Keyword<\/a><span class=\"glossary-list-term-excerpt\">Long-tail keywords are phrases with more than two words. They're also more specific, often using modifiers to narrow down a search. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-m\"><span class=\"glossary-letter\" id=\"m\">m<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/machine-learning-us\/\">Machine Learning<\/a><span class=\"glossary-list-term-excerpt\">Machine Learning is the branch of artificial intelligence (AI) that gives computers the ability to learn without being explicitly programmed. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/manual-action-penalty-us\/\">Manual Action Penalty<\/a><span class=\"glossary-list-term-excerpt\">A manual action penalty is a human-executed action that's taken to penalize a site for a violation of Google's Webmaster Guidelines. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/meta-description-us\/\">Meta Description<\/a><span class=\"glossary-list-term-excerpt\">Website meta descriptions are used to inform web users on search engines about the content of webpages. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/meta-keywords-us\/\">Meta Keywords<\/a><span class=\"glossary-list-term-excerpt\">Meta keywordsare is an HTML tag that helps search engines categorize what your page is about. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/meta-tags-us\/\">Meta Tags<\/a><span class=\"glossary-list-term-excerpt\">A meta tag is a structured data element that appears in the head section of a webpage.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/metadata-us\/\">Metadata<\/a><span class=\"glossary-list-term-excerpt\">Put simply, metadata is data that describes data. It\u2019s a labelling system designed to help machines and humans understand what is contained within a packet of data. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/mirror-site-us\/\">Mirror Site<\/a><span class=\"glossary-list-term-excerpt\">A mirror site is a duplicate version of your website that's hosted elsewhere. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/mobile-seo-us\/\">Mobile SEO<\/a><span class=\"glossary-list-term-excerpt\">Mobile SEO is a term used to describe the optimization of a website to suit the needs of mobile devices. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/mobile-first-indexing-us\/\">Mobile-First Indexing<\/a><span class=\"glossary-list-term-excerpt\">Google's Mobile-First Indexing is a change to the search engine's indexing system, where sites are ranked higher in search results if they're easier to navigate on mobile devices. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-n\"><span class=\"glossary-letter\" id=\"n\">n<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/natural-language-processing-us\/\">Natural Language Processing<\/a><span class=\"glossary-list-term-excerpt\">Natural language processing is the ability of a computer to understand human speech in the form of sentences. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/aggregation-sites-us\/\">News Aggregation Sites<\/a><span class=\"glossary-list-term-excerpt\">News aggregation sites collect stories from other news sources and display them to readers in an easy-to-read format. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/nofollow-us\/\">Nofollow<\/a><span class=\"glossary-list-term-excerpt\">The nofollow attribute is an HTML tag that tells search engine crawlers not to follow a link. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/noindex-us\/\">NOINDEX<\/a><span class=\"glossary-list-term-excerpt\">The noindex meta tag tells search engines not to index the page and show it in search results. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-o\"><span class=\"glossary-letter\" id=\"o\">o<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/online-reputation-management-us\/\">Online Reputation Management<\/a><span class=\"glossary-list-term-excerpt\">Online reputation management is the process of managing, monitoring, and defending one's digital reputation. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/organic-links-us\/\">Organic Links<\/a><span class=\"glossary-list-term-excerpt\">Organic links are the ones that you get from other websites. They happen when another website includes a link to your site with no restrictions in their content. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/organic-search-results-us\/\">Organic Search Results<\/a><span class=\"glossary-list-term-excerpt\">Organic search results are the natural, un-paid search results for a keyword on Google. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/organic-traffic-us\/\">Organic Traffic<\/a><span class=\"glossary-list-term-excerpt\">Organic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-p\"><span class=\"glossary-letter\" id=\"p\">p<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/pagerank-pr-us\/\">PageRank (PR)<\/a><span class=\"glossary-list-term-excerpt\">Pagerank is a ranking system that Google developed to rank web pages. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/pagespeed-us\/\">Pagespeed<\/a><span class=\"glossary-list-term-excerpt\">The Google PageSpeed Insights Tool is a free and easy-to-use tool that provides webmasters with a score (from 0 to 100) that reflects the performance of their site on mobile devices. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/pageviews-us\/\">Pageviews (Impressions)<\/a><span class=\"glossary-list-term-excerpt\">The term Pageview is used to describe the amount of traffic to a website.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/people-also-ask-us\/\">People Also Ask<\/a><span class=\"glossary-list-term-excerpt\">The People Also Ask (PAA) SERP feature is a Google Search feature that displays similar questions to the one you typed into the search box. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/phone-feature\/\">Phone Feature<\/a><span class=\"glossary-list-term-excerpt\">A call icon is displayed next to a listing on Google Maps that allows you to call the business. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/phone-feature-us\/\">Phone Feature<\/a><span class=\"glossary-list-term-excerpt\">A call icon is displayed next to a listing on Google Maps that allows you to call the business. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/pay-per-click-us\/\">PPC (Pay Per Click)<\/a><span class=\"glossary-list-term-excerpt\">PPC is an advertising model that enables advertisers to bid for ad placement on search engine result pages. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-r\"><span class=\"glossary-letter\" id=\"r\">r<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/rank-tracking-us\/\">Rank Tracking<\/a><span class=\"glossary-list-term-excerpt\">Rank tracking is the process of monitoring how well your website is ranking for various keywords in search engines. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/rankbrain-us\/\">RankBrain<\/a><span class=\"glossary-list-term-excerpt\">RankBrain is Google's third-generation artificial intelligence system that is used to process search queries. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/redirects-us\/\">Redirects<\/a><span class=\"glossary-list-term-excerpt\">A redirect is a web page that loads in place of another web page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/referrer-string-us\/\">Referrer String<\/a><span class=\"glossary-list-term-excerpt\">A referrer string is a piece of information that a website sends to another website when the user clicks on a link. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/related-search-us\/\">Related Search<\/a><span class=\"glossary-list-term-excerpt\">The Related Search feature on Google is a clever way to find more relevant information about a topic. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/responsive-web-design-us\/\">Responsive Web Design<\/a><span class=\"glossary-list-term-excerpt\">Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/return-on-investment-roi-us\/\">Return on Investment (ROI)<\/a><span class=\"glossary-list-term-excerpt\">The ROI is the ratio of the return from an investment to the cost of the investment. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/star-reviews-us\/\">Reviews (Stars)<\/a><span class=\"glossary-list-term-excerpt\">Star ratings in Google Search are a way for people to quickly evaluate and compare local listings that are displayed on the search results page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/rich-cards-us\/\">Rich Cards<\/a><span class=\"glossary-list-term-excerpt\">These are previews of websites that provide more information about a particular result. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/robots-txt-file-us\/\">Robots.txt File<\/a><span class=\"glossary-list-term-excerpt\">A robots.txt file is a simple text document that you can use to control the behavior of search engine crawlers in your site directory. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/rss-feed-us\/\">RSS Feed<\/a><span class=\"glossary-list-term-excerpt\">RSS feeds gather posts relevant to a user into one single feed. Adding an RSS file to your website could help you reach more people online. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-s\"><span class=\"glossary-letter\" id=\"s\">s<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/search-box-us\/\">Search Box<\/a><span class=\"glossary-list-term-excerpt\">A search box is an empty text field that allows the user to type a query for the website. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/search-engine-marketing-sem-us\/\">Search Engine Marketing (SEM)<\/a><span class=\"glossary-list-term-excerpt\">Search engine marketing, or SEM, is the process of acquiring traffic by getting your site shown on search engine results pages (SERPs). <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/search-operators-us\/\">Search Operators<\/a><span class=\"glossary-list-term-excerpt\">A search operator is a string of characters that you can use to format your query in different ways. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/seo-toolbars-us\/\">SEO Toolbars<\/a><span class=\"glossary-list-term-excerpt\">The SEO toolbar is an application that is designed to help your website rank higher in search engine results.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/seo-friendly-url-us\/\">SEO-Friendly URL<\/a><span class=\"glossary-list-term-excerpt\">When it comes to SEO, having a site map and URLs that are search engine friendly are very important. Your site map helps the search engines crawl your website, while URLs help tell them which content is more valuable. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/serp-search-engine-results-page-us\/\">SERP (Search Engine Results Page)<\/a><span class=\"glossary-list-term-excerpt\">SERPs are the pages that show up when someone types in a query into Google or any other search engine. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/serp-features-us\/\">SERP Features<\/a><span class=\"glossary-list-term-excerpt\">Google SERP Features are a simple way to get the most out of your search results page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/serp-volatility-us\/\">SERP Volatility<\/a><span class=\"glossary-list-term-excerpt\">SERP volatility is a measure of the unpredictability of rankings within a given period of time. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/server-log-files\/\">Server Log Files<\/a><span class=\"glossary-list-term-excerpt\">Server log files are a log of all the activity that is happening on a server. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/server-log-files-us\/\">Server Log Files<\/a><span class=\"glossary-list-term-excerpt\">Server log files are a log of all the activity that is happening on a server. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/service-area-business-sab-us\/\">Service Area Business (SAB)<\/a><span class=\"glossary-list-term-excerpt\">A Service Area Business is a company that provides products and services to customers within a designated geographic area. SABs are free to define their service area, but they're often limited to an area smaller than a city or county. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/similar-link-us\/\">Similar Link (on Google)<\/a><span class=\"glossary-list-term-excerpt\">Google shows a list of pages with similar content to the one you're viewing. It's designed to help you find other pages on the web about your topic. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/sitelinks-us\/\">Sitelinks<\/a><span class=\"glossary-list-term-excerpt\">Sitelinks are links to different pages on a website that are shown in the search results. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/sitemap-us\/\">Sitemap<\/a><span class=\"glossary-list-term-excerpt\">A site map is a list of pages on your site and their relative importance. Use sitemaps to make it easier for visitors to find what they're looking for, and to ensure that search engines can find all the information they need. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/social-bookmarking-us\/\">Social Bookmarking<\/a><span class=\"glossary-list-term-excerpt\">Social bookmarking sites, such as Reddit and Pinterest, can help boost a website\u2019s traffic and profile. Here\u2019s how to engage with them so that you\u2019re always on-trend and in step with your audience.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/social-media-marketing-us\/\">Social Media Marketing (SMM)<\/a><span class=\"glossary-list-term-excerpt\">Social media marketing (SMM) is an internet marketing strategy that involves using social media networks. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/soft-404-error-us\/\">Soft 404 Error<\/a><span class=\"glossary-list-term-excerpt\">A soft 404 error occurs when a URL is configured to return a 404 status code. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/spamdexing-us\/\">Spamdexing<\/a><span class=\"glossary-list-term-excerpt\">Spamdexing is the method of creating large volumes of content and links in order to manipulate a site's ranking in Google. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/spider-trap-us\/\">Spider Trap<\/a><span class=\"glossary-list-term-excerpt\">Web spider traps are small and discreet devices that you can use to prevent web crawlers from crawling your site. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/structured-markup-us\/\">Structured Markup<\/a><span class=\"glossary-list-term-excerpt\">Structured markup is used to identify a document's content and enable it to be parsed by a machine. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/structured-snippets-us\/\">Structured Snippets<\/a><span class=\"glossary-list-term-excerpt\">Structured snippets are search engine results page (SERP) snippets that provide direct answers to a searcher's question. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/subdomain-us\/\">Subdomain<\/a><span class=\"glossary-list-term-excerpt\">A subdomain is a secondary website that is rooted within the parent domain. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-t\"><span class=\"glossary-letter\" id=\"t\">t<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/term-frequency-inverse-document-frequency-us\/\">TF-IDF<\/a><span class=\"glossary-list-term-excerpt\">TF-IDF is a statistical measure of how important a word is to a document in a collection of documents, relative to the whole collection. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/things-to-do-top-sights-serp-feature-us\/\">Things to Do \/ Top Sights (SERP Feature)<\/a><span class=\"glossary-list-term-excerpt\">The Things to Do SERP feature shows the user local points of interest, including restaurants, museums, and popular hangouts when a destination is searched for. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/time-on-page-us\/\">Time on Page<\/a><span class=\"glossary-list-term-excerpt\">Your time on page metric tells you how long visitors are spending on your site. This can be an important measure of engagement, especially when looking at bounce rates and conversion rates. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/page-title-us\/\">Title (Page Title)<\/a><span class=\"glossary-list-term-excerpt\">A meta title is a short, often catchy phrase that summarizes a web page's content. It appears in the browser tab and search engine results pages (SERPs). <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/top-news-us\/\">Top News (News Box)<\/a><span class=\"glossary-list-term-excerpt\">Google Top Stories is a new search feature that displays top news stories and breaking developments - including local news - on the SERP. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/top-level-domain-tld-us\/\">Top-Level Domain (TLD)<\/a><span class=\"glossary-list-term-excerpt\">A Top-Level Domain (TLD) is the last part of a domain name, after the dot. TLDs are required for all domains. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/twitter-serp-feature-us\/\">Twitter Feature (SERP Feature)<\/a><span class=\"glossary-list-term-excerpt\">Twitter boxes are a feature of Google search that displays a list of people who have tweeted about the search term. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-u\"><span class=\"glossary-letter\" id=\"u\">u<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/uniform-resource-identifier-us\/\">Uniform Resource Identifiers (URIs)<\/a><span class=\"glossary-list-term-excerpt\">The Uniform Resource Identifier, or URI, is a string of characters used to identify a name or a resource. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/uniform-resource-locator-us\/\">URL (Uniform Resource Locator)<\/a><span class=\"glossary-list-term-excerpt\">A URL, or Uniform Resource Locator, is the web address for a page on the Internet.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/url-parameter-us\/\">URL Parameter<\/a><span class=\"glossary-list-term-excerpt\">A URL parameter is a part of a web address such as an ampersand (&), question mark (?), or hash (#). The URL parameter usually contains information that the webpage needs to work correctly. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/user-generated-content-ugc-us\/\">User Generated Content (UGC)<\/a><span class=\"glossary-list-term-excerpt\">User-Generated Content, or UGC for short, is content that is created by members of a website's community. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-v\"><span class=\"glossary-letter\" id=\"v\">v<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/video-thumbnail-us\/\">Video Thumbnail (SERP Feature)<\/a><span class=\"glossary-list-term-excerpt\">Google's video thumbnail SERP feature is a new way to find, preview, and watch videos without leaving the search results. <\/span><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-w\"><span class=\"glossary-letter\" id=\"w\">w<\/span><ul><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/web-2-0-us\/\">Web 2.0<\/a><span class=\"glossary-list-term-excerpt\">Web 2.0 is a term used to describe the web's transition from a place where documents are created and read to a place where people collaborate and create together. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/web-3-0-us\/\">Web 3.0<\/a><span class=\"glossary-list-term-excerpt\">Web 3.0 is a decentralised version of the internet that corporations or governments do not control.<\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/web-scraping-us\/\">Web Scraping<\/a><span class=\"glossary-list-term-excerpt\">Web scraping is used by bots to help categorise and index webpages. You can use it too, to gather information about your market, your competitors, and your niche. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/white-hat-seo-us\/\">White Hat SEO<\/a><span class=\"glossary-list-term-excerpt\">White hat SEO is an ethical form of search engine optimization (SEO) which follows the guidelines and best practices for search engines to allow a website to rank higher in a search engine's results page. <\/span><\/span><\/li><li><span class=\"glossary-link-item\"><a href=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/whois-directory-us\/\">Whois<\/a><span class=\"glossary-list-term-excerpt\">A whois directory is a database that contains information about domain ownership. <\/span><\/span><\/li><\/ul><\/div><\/div><\/div>[vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Use this SEO glossary to find one of over 200 terms used in the digital marketing industry. The terms listed here aim to be comprehensive \u2013 covering every aspect of the practice of SEO. From A to Z, we\u2019ve got you covered whether you\u2019re looking to understand technical terms, SERP features, bespoke services, or the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Glossary - Click Intelligence Staging<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Glossary\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Use this SEO glossary to find one of over 200 terms used in the digital marketing industry. The terms listed here aim to be comprehensive \u2013 covering every aspect of the practice of SEO. From A to Z, we\u2019ve got you covered whether you\u2019re looking to understand technical terms, SERP features, bespoke services, or the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"Click Intelligence Staging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-03T08:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2021\/04\/opengraph-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@click_intel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/\",\"name\":\"SEO Glossary - Click Intelligence Staging\",\"isPartOf\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\"},\"datePublished\":\"2023-02-03T08:50:42+00:00\",\"dateModified\":\"2023-02-03T08:53:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Glossary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#website\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"name\":\"Click Intelligence Staging\",\"description\":\"Search Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#organization\",\"name\":\"Click Intelligence\",\"url\":\"https:\/\/staging-uk.clickintelligence.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"contentUrl\":\"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg\",\"width\":406,\"height\":51,\"caption\":\"Click Intelligence\"},\"image\":{\"@id\":\"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/\",\"https:\/\/twitter.com\/click_intel\",\"https:\/\/www.instagram.com\/clickintelligence\/\",\"https:\/\/www.linkedin.com\/company\/click-intelligence\",\"http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO Glossary - Click Intelligence Staging","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"SEO Glossary","og_description":"[vc_row][vc_column][vc_column_text]Use this SEO glossary to find one of over 200 terms used in the digital marketing industry. The terms listed here aim to be comprehensive \u2013 covering every aspect of the practice of SEO. From A to Z, we\u2019ve got you covered whether you\u2019re looking to understand technical terms, SERP features, bespoke services, or the&hellip;","og_url":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/","og_site_name":"Click Intelligence Staging","article_publisher":"https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","article_modified_time":"2023-02-03T08:53:36+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/staging-uk.clickintelligence.com\/wp-content\/uploads\/2021\/04\/opengraph-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@click_intel","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/","url":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/","name":"SEO Glossary - Click Intelligence Staging","isPartOf":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website"},"datePublished":"2023-02-03T08:50:42+00:00","dateModified":"2023-02-03T08:53:36+00:00","breadcrumb":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/seo-glossary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging-uk.clickintelligence.com\/us\/"},{"@type":"ListItem","position":2,"name":"SEO Glossary"}]},{"@type":"WebSite","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#website","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","name":"Click Intelligence Staging","description":"Search Marketing Agency","publisher":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging-uk.clickintelligence.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#organization","name":"Click Intelligence","url":"https:\/\/staging-uk.clickintelligence.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","contentUrl":"https:\/\/www.staging-uk.clickintelligence.com\/wp-content\/uploads\/2020\/08\/ci_logo_pos_inline.svg","width":406,"height":51,"caption":"Click Intelligence"},"image":{"@id":"https:\/\/staging-uk.clickintelligence.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Click-Intelligence-Ltd-Link-Building-Services-1167966826553082\/","https:\/\/twitter.com\/click_intel","https:\/\/www.instagram.com\/clickintelligence\/","https:\/\/www.linkedin.com\/company\/click-intelligence","http:\/\/www.youtube.com\/c\/ClickintelligenceCoUk"]}]}},"_links":{"self":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/pages\/56406"}],"collection":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/comments?post=56406"}],"version-history":[{"count":1,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/pages\/56406\/revisions"}],"predecessor-version":[{"id":56407,"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/pages\/56406\/revisions\/56407"}],"wp:attachment":[{"href":"https:\/\/staging-uk.clickintelligence.com\/us\/wp-json\/wp\/v2\/media?parent=56406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}