SERP (Search Engine Results Page)

SEOSERP Feature

A SERP, which is short for Search Engine Results Page, is one of the most commonly used acronyms in the world of SEO. It refers the page of results displayed after a particular web search on a browser. It’s the goal of SEO experts to make a website rank higher on relevant SERPs. 

There are several SERP features that are designed to help web users locate the content they’re looking for. These include image and video thumbnails, relevant carousels, adverts, related items, and businesses in the local area. SEO experts can also target many of these SERP features to further enhance a website’s page rank on search engines. 

Related Items

Anchor Text
Anchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to.
Google Penguin
Google Penguin is one of Google's many algorithms, first released in April 2012 in order to identify and filter out spam webpages from search results.

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