Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
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Google is constantly evolving and changing, making SEO a field where you must be on…
Google Ads first launched in 2000. Since then, the digital marketing world has spun at…
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Digital marketing continues to evolve at breakneck speed. As we begin 2024, it’s essential you…
Digital marketing is a requirement for any business that wants to entice, engage, and excite customers online. When putting together…
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