Skip to content

Googlebot

AlgorithmsSEO

Googlebot is the name given to the bot that Google uses to crawl through webpages automatically, locating and storing data on websites so the search engine to index them appropriately.  

This bot is highly significant for SEO experts, as it is decisive in determining the indexing and ranking of a given webpage or website. As such, technical SEO professionals use sitemaps and other links between a website’s pages to help direct Googlebot to new areas of a website that should be indexed. 

Googebot explores at a different crawl rate on different websites, determined by an advanced algorithm. It’s possible for SEO experts to increase this crawl rate, which can improve a website’s SEO.  

SEO Glossary

View the Blog

From the blog

SEO Abstract Concept Vector Illustration.
Extensive Technical SEO Checklist: 2024 Edition

Many moving parts are required for an effective SEO campaign. Great content. Backlinks. Covering the…

B2B Marketing Abstract Concept Vector Illustration.
B2B SEO: Strategies for Success in 2024

It's true: read any standard SEO guide you come across, and they'll typically be aimed…

A computer screen with a magnifying glass with a highlighted blue 2024
Technical SEO in 2024

Want to prepare your website for Google’s generative search experience? Revamping your brand? Want to…

a magnifying glass over content screens with AI highlighted in a blue box
How to Prepare for Generative Search Experience in 2024

AI is one of the most disruptive new technologies, but as with any new technology,…

A man working at a desk with a laptop displaying various icons on the screen.
Top Tips for Your SEO Campaign in 2024

Google is constantly evolving and changing, making SEO a field where you must be on…

A hand holding up a phone with the Google AdWords logo with a computer in the background.
Is It Still Worth Using Google Ads in 2024? The Verdict

Google Ads first launched in 2000. Since then, the digital marketing world has spun at…

A finger pressing an SEO button on a computer keyboard
Is It Still Worth Using SEO in 2024? The Verdict

2024. The dawning of a new year. The turkey sandwiches have long gone. You’ve chugged…

A Guide to PPC in 2024

Digital marketing continues to evolve at breakneck speed. As we begin 2024, it’s essential you…

View all Downloads

Downloads

eCommerce SEO Handbook

The essential eCommerce SEO Handbook, download your free copy today!
Download

Effective Email Outreach for Link Building

Download our free guide of how to run a successful outreach campaign.
Download
eBook: What is PPC?

What Is SEO?

Ever wondered why certain websites appear at the top of Google’s results page when you search for something?  That’s no…

Download
Back To Top