Aggregation sites collect up-to-date links for a particular niche – such as current affairs, financial news, or environmental research – and share them with an audience. Some aggregation sites have editors who select the articles themselves to conform to an editorial policy, while others use bots to assemble what an algorithm has assessed to be relevant and newsworthy information.
For SEO marketers, aggregation websites can be a help or a hinderance. Those that are run by bots could have a detrimental effect on a website’s ranking, while those that are carefully curated by an editor could have positive ranking potential.
