How To Get The Best ROI For Google Ads In 2023

Do you want to see a better ROI on your Google ads? This is on the agenda for most businesses that come to us, and in the fast-paced and highly competitive world of PPC (pay-per-click) advertising, getting the most bang for your buck can be a challenge.

Fortunately, if you want to see a greater return on investment for your Google ads, then the below guide is exactly what you need.

We cover:

• What is a good ROI for Google Ads?
• Why is tracking Google Ads ROI important?
• The top Google Ad updates you need to know about
• How do I increase my Google Ad appeal?

Plus, find out where you can get help in making the most of your next Google Ads campaign!

What Is A Good ROI For Google Ads?

If you are unsure what your Google Ads ROI is or whether it is good, then now is the perfect time to find out.

To calculate your Google Ads ROI, all you need is the below simple formula:

ROI = (Revenue-Costs)/Costs

So, let’s say that you are advertising a product that costs $100 to make, and you sell it for $200. Due to your Google Ads campaign, you sold 5 of these products, so your total sales are $1000, and the cost to produce these products was $500. If you spent $200 on your Google Ads campaign, then all you need to do is plug these numbers into the above formula, so:

ROI = ($1000-($500+$200)/ ($500+$200)

ROI = ($1000 – $700)/$700

ROI = $300/$700

ROI = 0.428 or 42.8%

In terms of what is a good ROI for Google Ads, according to Google themselves, the average ROI is 200% across the board. This means that the average business sees a return of around $2 for every $1 spent.

That being said, this metric is very broad and can vary significantly from one industry to another, so don’t worry if you are not currently hitting this benchmark, as there are lots of techniques that you can adopt to increase your overall ROI.

Here at Click Intelligence, we have all the latest tips and tricks at our disposal and can help you to increase your Google Ads ROI quickly and cost-effectively.

Why Is Tracking Google Ads ROI Important?

If you run Google Ads campaigns, then you need to make sure you are tracking your ROI. You may wonder why, but how else will you know how much profit you are making from each Google Ads campaign? If you need to report your work to your boss, going in with real results about your ROI will help massively and perhaps encourage them to put more resources and funds towards Google Ads.

While other metrics, such as impressions and clicks, are important, if you don’t know your ROI, then you could potentially be losing money rather than making it. Knowing your Google Ads ROI can also help you to optimize any future Google Ads campaigns and allocate more of your budget to high-performing ads. You don’t want to waste money on keywords that are performing poorly, competing against others you already have, or struggling against competitors. Optimizing based on the ROI information enables you to make positive changes.

The Top Google Ad Updates You Need To Know About

If you want to maximize your next Google Ads campaign, then you need to know about all the latest Google Ad updates that have taken place in the last year, as these will affect how you run each of your future campaigns.

1. The Global Site Tag Is Now The Google Tag

In August 2022, Google announced that the global site tag is now the Google tag which should make the process of reporting and conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. tracking much simpler for businesses using Google Ads.

Since the tag works for both Google Ads and Google Analytics, you can easily combine these or keep them separate if you prefer to do so.

2. Third-Party Cookie Deprecation Has Been Moved To 2024

In July 2022, Google announced that the deprecation of third-party cookiesCookies are very small files that a website saves on a visitor's computer and uses to recognize repeat visits. in Chrome has been pushed out to 2024. Third-party cookies currently allow you to target relevant audiences and track their site visitor’s behavior.

3. The Text-To-Speech Voice-Over Tool

In July 2022, Google added the text-to-speech voice-over tool to Google Ads. This allows you to use artificial intelligence technology to convert written scripts into natural speech. You can try out this tool by heading to your asset library and selecting the video ad that you want to add a voice-over to.

4. A New Diagnostic Insights View

If you run Performance Max campaigns, then the new diagnostic insights view can help ensure that everything is running as it should and that there are no issues hindering your results.

This new tool can be found on the Insights & Overview page on Google Ads, and you can also receive tailored recommendations for each campaign.

How Do I Increase My Google Ad Appeal?

If you want to increase your Google Ad appeal, then there are several tried and tested techniques that you can adopt, including:

Optimize Your Website

Before you even think about how to improve your Google Ads, you first need to make sure that your website is fully optimized; otherwise, you will be wasting clicks and money.

In 2023, you need to have a website that is optimized for mobile users, as nearly 80% of people say they will leave a site that is not optimized for mobiles. Look out for any poor formatting that could be harming the user experience, as well as poor functioning landing pages.

Use The Quality Score

The quality score is one of the most important search campaign metrics as it can help you to determine how well your ad quality compares to other advertisers. Quality score is measured on a scale of 1-10 and is available at keywordKeywords are the words and phrases that potential customers might search for to find your business. level. The higher your quality score, the more relevant your ad and landing page are to someone searching for your keyword.

You can use this tool to find out where you can make improvements to your Google Ads, as well as your landing pages and chosen keywords.

Target Long Tail Keywords

If you think it is your choice of keywords that is preventing your Google Ads from reaching their full potential, then you might want to try using more long tail keywords. Long tail keywords, as opposed to seed keywords, are more specific and typically yield a better result, especially for local businesses.

For example, if you are a pizza restaurant in Chicago, rather than opt for the keyword “pizzeria”, you should go for “pizzeria in Chicago”, as this is more likely to attract the attention of someone looking for a pizza restaurant in the Chicago area.

Long tail keywords can also be used to promote specific products. For example, instead of opting for “men’s trainers”, you should go for “men’s Nike Air Max”.

Utilize Automation Tools

Machine learningMachine Learning is the branch of artificial intelligence (AI) that gives computers the ability to learn without being explicitly programmed. is great for people that are not very confident in building a Google Ads campaign, as these automation tools do most of the legwork for you. They can be used to increase or decrease bids on your behalf, carry out keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here., and even scope out your competitors.

That being said, it is never a good idea to rely solely on automation, as you know your products and customers best, so make sure you use this experience and expertise to make the most out of your Google Ads.

Use Negative Keywords

Did you know that Google Ads allows you to add negative keywords to your ads? These refer to keywords that you do not want your ads to be affiliated with and can be highly effective at increasing the ROI for your next Google Ads campaign.

If you are not familiar with negative keywords, then let us explain these in a little more detail.

Let’s say you sell metal gardening tools; you wouldn’t want to pop up on results for people searching for wooden gardening tools now, would you? Therefore, you could add “wooden gardening tools” to your list of negative keywords and avoid wasting precious ad spending on clicks that will never convert.

Focus On Metrics

If you don’t know exactly how your Google Ads are performing, you can’t hope to improve them. Therefore, you need to ensure that you are tracking all the relevant metrics such as impressions, click-throughs, and any cost changes.

Tracking and measuring metrics also allow you to make any necessary adjustments to your future Google Ads campaigns so that you can enjoy better ROI each time.

Conclusion

It can be frustrating if your Google Ads are not performing as well as you hoped, especially if you can see that your competitors’ campaigns are flourishing. Fortunately, it is never too late to up your game and make the most of your future Google Ads campaigns.

If you want a helping hand with your next Google Ads campaign or you want a full-blown Google Ads strategy put in place, then get in touch with our knowledgeable and experienced team here.

There is nothing we don’t know about Google Ads, and we are willing and waiting to share our trade secrets with you!