Everything You Need To Know About Outsourcing SEO

Search engine optimization (SEO) is a must if you want your business to be a success. It doesn’t matter if you run a large international company, an agency, or a small business; appearing at the top of the search engine results pages (SERPs) is the golden pass to getting noticed and getting those important sales.

Data from BrightEdge shows that 53% of all trackable website traffic comes from organic search, so making an impact in the SERPs is essential to enjoy business growth. To do this, you need to invest time in your SEO.

Sounds easy, right? Well, not exactly…

For meaningful results where you are consistently ranking at the top of page 1 for keywords, you need to spend hours on your SEO efforts which just isn’t possible for a lot of business and agency owners. After all, you’ve got calls, sales pitches, client onboarding, and the general day-to-day running to contend with.

The solution?

SEO outsourcing.

Handing this aspect of your digital marketing over to a professional SEO outsource company is the best way to take the pressure off so you can focus on other important aspects of running your business.

Is it worth it?

According to Ascend2, 49% of marketers said SEO was the most effective form of digital marketing. This stat alone would suggest that it definitely is. So whether you are looking to outsource all of your SEO or just specific aspects like Link BuildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs., Content Creation, or Technical SEO, keep reading to help you decide when it comes to SEO in-house vs. outsourcing.

Why You Should Outsource SEO

Before you can make a decision on whether you should explore SEO outsourcing services or not, you need to know the benefits of why this is a smart option for busy agencies and businesses. Developing an effective strategy is a difficult task for those who are not well-versed in SEO. You have to take into account how search engines like Google read content, how to make an impact, and keep up to date with ever-changing algorithms. This takes time and effort to get right, which a lot of business owners don’t have.

With that in mind, here are some of the main reasons why you should outsource your SEO:

• Frees Up Time: SEO outsourcing gives you more time to focus on the core areas of growing your business or agency, allowing you to keep your clients happy.
• Saves Costs: If you run a small enterprise, it might not be financially beneficial for you to hire an in-house team. In this case, it is more feasible to outsource SEO projects to the experts.
• Gain Expertise: With outsourced SEO, you can take advantage of the experience and expertise of industry professionals who understand how to tackle the complexities of search engine algorithms and can create informed strategies to deliver measurable results.
• Creates Consistency: An SEO outsourcing company can provide a level of consistency that in-house can’t, especially if they have other business areas to focus on. When you outsource your SEO, they will be committed to your work without distractions.
• A New Perspective: Sometimes, it takes a fresh pair of eyes to pinpoint where you have been missing the mark. Employing an SEO outsourcing agency brings a new viewpoint to improve your efforts.
• Scalability: Based on your goals or budget, you can scale your SEO up or down when you outsource.
• Gets You Results: Choosing to outsource SEO work to experts with a proven track record means you are more likely to see consistent results that make a real difference to your organic trafficOrganic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page., conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. rates, and sales.

Challenges Of Outsourcing SEO

SEO outsourcing is not without its challenges. After all, an external agency will never be the same as an in-house team member that understands every intricacy of your business. However, the good news is that the below challenges that come with outsourced SEO can be easily navigated when you have open routes of communication.

• Less Control: For outsourcing to work, you need to put your complete trust in your chosen SEO outsourcing company.
• Communication Issues: Hiccups can arise if you don’t communicate your needs properly. Take your time to fully explain your requirements.
• Inconsistency Problems: Not all SEO agencies are the same, so you need to perform careful research when looking for an agency to handle your SEO.
• Establishing Expectations: Clearly set out your expectations and be open to suggestions from the experts to avoid unrealistic goals and disappointment.

Outsource SEO Properly: Steps To Take

You’d be forgiven for thinking that finding the right agency to outsource your or your clients’ SEO to is as simple as doing a quick Google search and settling on whoever appears near the top of the SERPs. There is a lot more to it than that. To get real results, you need to know how to outsource SEO properly.

Consider Your SEO Goals And Objectives

Before outsourcing SEO services, you need a clear idea of what you really want to achieve for your budget. Once you’ve established what you can spend and what your goals are, you can think about reaching out to an agency. After all, these will be the first questions they ask you. Are there areas of SEO that you can still keep in-house? If so, think seriously about whether or not you can do a professional job. You want your website to be slick and consistent and not disjointed to attract and retain customers.    

Do Your Research

Thoroughly research any outsource SEO company to ensure that it is the right fit for your business and what you want to achieve. For example, do they have experience in helping companies in the same industry as you? Do they have a track record in the area that you are looking to outsource? Read reviews and ask other companies who they use for their SEO.

Learn About Their Process

When you’ve found an agency that you are interested in working with, learn about their process to see if they are the right company for you. As mentioned, outsourcing SEO comes with risks, so you need to have a clear picture in mind before committing to an agency.

Consider the following:

• The agency’s specialisms.
• Their costs.
• Companies they’ve helped before.
• Their track record.
• How they communicate.
• Client reviews.

Get The SEO Services You Need

This point might seem obvious, but to find the best SEO outsourcing company, you need to make sure that they offer the services that you need. Whether it’s Link Building Services, Technical SEO, Managed SEO, Content Writing, or you are looking to outsource Local SEOLocal SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business., there is no point going with an agency that can’t fulfill your requirements.

Ask What Tools They Use

There are certain industry-standard tools that your chosen agency should be using, from Ahrefs to Semrush and Moz. Ask about these. They may also have their own tools that they use alongside these too, like the Click Intelligence Link Building Calculator and Keyword Density Checker.

Review Case Studies

You wouldn’t buy a car without reading first-hand accounts on it beforehand, so you should take the same approach when finding an outsourcing SEO agency for you or your client. If they don’t have any case studies, avoid them.

Is Outsourcing SEO Right For Your Business?

SEO is the best way for you to grow your business, drive organic traffic to your website, and increase your online visibility. Before you outsource SEO services, you need to weigh up whether or not it is the right option for you or your client. If you are an agency looking for Reseller White Label, outsourcing is a great way for you to spend more time on the areas of business where your strengths lie and keep your clients happy at the same time. To help you make a decision, read our guide, What are white label services, and how can they benefit your agency? to get a clear insight into how outsourcing your clients’ SEO efforts to the experts can boost your reputation and help you see further business growth. If you are a business that has previously been doing your SEO in-house, outsourcing your projects to an expert can help you achieve results that haven’t been possible for you before, letting you grow your business.

If you don’t have the expertise or time to dedicate to your SEO, reaching out to an agency like Click Intelligence, with over 20 years of experience in providing first-class SEO services to companies and agencies in more than 40 industries, is the way to go.

Want to know how we can help you? Book a call today.