Extensive Technical SEO Checklist: 2024 Edition
Many moving parts are required for an effective SEO campaign. Great content. Backlinks. Covering the latest trends and keywords. All of this is fantastic, but the work can quickly crumble…
Technical SEO in 2024
Want to prepare your website for Google’s generative search experience? Revamping your brand? Want to boost the user experience on your site? All of these are best done with technical…
How to Prepare for Generative Search Experience in 2024
AI is one of the most disruptive new technologies, but as with any new technology, it comes with so much possibility and potential. At the moment, tools like ChatGPT or…
Top Tips for Your SEO Campaign in 2024
Google is constantly evolving and changing, making SEO a field where you must be on the ball all the time. Luckily, in this article, I’ll outline what I feel Google…
What Is the Future of SEO in 2024?
Search engine optimization. You might love it. You might hate it. Either way, you understand how crucial it is for your digital marketing efforts. However if you get SEO right,…
Click-Through Rates Explained: What’s Considered Successful?
Make no mistake: understanding and optimizing click-through rates (CTR) is crucial for the success of online campaigns. Whether it is for search engine optimization (SEO), pay-per-click (PPC) advertising, or email…
The Core Differences Between Universal Analytics and GA4: How to Adapt
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July and October 2023 will see Google cease processing hits for standard UA properties and UA…
Google Knowledge Panels – The Ultimate Guide
If you regularly use Google as your search engine of choice, it’s likely that you have already come across the Google knowledge panels. This is a block of information, often…
The Difference Between Technical Seo, On-page Seo, And Off-page Seo
Search Engine Optimisation is a collection of different strategies and methods that are all designed to help improve your visibility and ranking on relevant search queries. There are, however, different…
Backlinks from High-Authority Websites: How to Successfully Build Your Link Profile in 2023
Google uses over 200 ranking factors to determine website placement in their search engine rankings. While these factors all have different levels of importance, there is one often regarded by…
