Is It Still Worth Using Google Ads in 2024? The Verdict
Google Ads first launched in 2000. Since then, the digital marketing world has spun at an incredible speed. If it was the Middle Ages when the ad platform first made…
A Guide to PPC in 2024
Digital marketing continues to evolve at breakneck speed. As we begin 2024, it’s essential you remain on top of these changes to navigate this dynamic world and succeed with your…
Facebook Ads vs Google Ads: Which should you be using?
A fully-fledged and effective digital marketing campaign always makes use of online ads. Pay-per-click and paid social ads can deliver instant results, allowing you to target specific audiences and demographics…
Facebook Ads In 2023: Their Cost And How To Refine Your Ad Spend
When done right, a Facebook Ads campaign can bring in a healthy collection of sales and leads for your business. That’s why a lot of marketers opt to focus on…
Is It Still Worth Using Google Ads in 2023? The Verdict
It might be hard to believe, but Google Ads have been around for 23 years. Yes, we’re all getting old. In that time, this digital ad platform has become a…
Google Ads Limited by Budget: How to Develop a Winning PPC Strategy
There’s a worrying status that may appear when you’re running a campaign in Google Ads: “limited by budget”. Newcomers to the platform can often be left concerned by this message.…
SEO: How Long Before a Campaign Produces Results?
SEO is a long-term process. If you want quick results with a marketing campaign, you need to look elsewhere towards the likes of pay-per-click (PPC) ads. Yet, if you want…
What Makes A Good PPC Ad?
There are so many avenues of digital marketing to consider investing in that businesses sometimes have to choose 1 type over another or be very careful about splitting their marketing…
PPC Hacks That Will Drive You More Qualified Leads
Lead generation is one of the most difficult things most small businesses face. Sure, you may know your product inside out, and you may even be confident that it’s the…
What Is PPC?
There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems to be a lot of confusion about what it actually…
