Search Engine Marketing (SEM)
Search engine marketing, or SEM, is the process of acquiring traffic by getting your site shown on search engine results pages (SERPs).
SERP (Search Engine Results Page)
SERPs are the pages that show up when someone types in a query into Google or any other search engine.
SERP Features
Google SERP Features are a simple way to get the most out of your search results page.
Soft 404 Error
A soft 404 error occurs when a URL is configured to return a 404 status code.
Structured Markup
Structured markup is used to identify a document's content and enable it to be parsed by a machine.
Title (Page Title)
A meta title is a short, often catchy phrase that summarizes a web page's content. It appears in the browser tab and search engine results pages (SERPs).
User Generated Content (UGC)
User-Generated Content, or UGC for short, is content that is created by members of a website's community.
White Hat SEO
White hat SEO is an ethical form of search engine optimization (SEO) which follows the guidelines and best practices for search engines to allow a website to rank higher in a search engine's results page.
