Local SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business.
Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data.
Organic links are the ones that you get from other websites. They happen when another website includes a link to your site with no restrictions in their content.