WooCommerce isn’t any ordinary WordPress plugin. The WordPress WooCommerce SEO tool instantly transforms your website into an eCommerce powerhouse; it boasts an array of features that help you attract customers and complete sales.
However, let’s say you encounter a common problem: organic traffic numbers are not up to the standard you expected – and you want to change that ASAP. This guide is here to help you do that.
Below, we highlight the best SEO for WooCommerce practices. We’ll also dive into the best SEO plugin for WooCommerce and even show a WooCommerce vs Shopify SEO comparison.
WooCommerce vs Shopify SEO in Terms of Performance
These two eCommerce titans are often compared against each other. So, when it comes to WooCommerce vs Shopify SEO performance, which one comes out on top?
As you would expect, both have their pros and cons. Regarding accessibility and tools right out of the box, the edge goes to Shopify. This platform is one of the easiest for SEO beginners to get to grips with.
However, in the WooCommerce vs Shopify SEO battle arena, one advantage in WooCommerce’s favour is that it’s open source. This means there’s much greater scope for personalisation and adding extra features to the platform. You also have to factor in the mighty WordPress WooCommerce SEO connection – and how you can utilise the former’s powerful blogging features.
As for which one is best, this is down to your needs. If you require a more robust SEO package, however, WooCommerce wins every time.
Now that’s out of the way, it’s time to look at ways to improve SEO performance through this platform. One method is to use the best SEO plugin for WooCommerce, and there’s only one place to start in that regard: Yoast WooCommerce SEO.
The Yoast WooCommerce SEO Plugin
WooCommerce Yoast SEO is an excellent solution for improving your digital marketing. True, the Yoast WooCommerce SEO plugin isn’t free, but it packs in a lot for your money.
Content analysis, automatic technical SEO refinement, and guidance on optimising product listings for search results – this is just a small sample of what this powerful plugin supplies. Therefore, if you’re searching for a WooCommerce all in one SEO solution, Yoast SEO is a safe bet.
We’d also be remiss not to mention the Yoast SEO WooCommerce Premium WordPress plugin. The Yoast WooCommerce SEO premium package provides access to their latest features and the Yoast SEO academy, making it a great choice for both marketing professionals and beginners. Just keep in mind Yoast WooCommerce SEO premium is almost double the yearly price of the standard option – £145 to £79.
The Best SEO Plugin for WooCommerce Improvement
Of course, Yoast SEO is just the start. There’s a large collection of plugins available to help your SEO efforts – and unlike Yoast WooCommerce SEO premium, many of them are available free of charge.
If you’re trying to choose the best SEO plugin for WooCommerce that’s not Yoast, consider this list:
- WooCommerce All in One SEO: If you’re searching for a Yoast SEO alternative for WooCommerce, All in One SEO is the next best thing. It offers a wealth of features, including Google Analytics support, built-in API, and XML Sitemap support.
- Smush: A typical online store has a huge collection of images. The problem is that the more photos you have, the longer it takes for your website to load – in theory. When you use the Smush plugin, you can compress and optimise your images to boost site speed – all without compromising picture quality.
- Broken Link Checker: Whether internal or external, broken links can negatively impact your SEO efforts. With the Broken Link Checker plugin, you can identify – and resolve – these broken links.
- Internal Link Juicer: Speaking of links, the Internal Link Juicer is a great choice for adding internal links to your content. It’s a semi-automatic solution that accounts for your keywords, meaning you don’t have to incorporate link opportunities manually.
- All in One Schema Rich Snippets: Don’t be left wondering how your pages will appear in search results. With this plugin, and with the knowledge it delivers, you can optimise your content and enhance the click-through rate.
WooCommerce SEO Tips to Improve Performance
This WooCommerce SEO guide has covered some of the best plugins on the market. Next, let’s go over the techniques you can directly implement to improve performance.
Product Tags
WooCommerce product tags SEO tactics must be implemented. Why? Because they help both search engines and users to understand your website better.
Don’t underestimate WooCommerce product tags SEO strategies. Your WooCommerce tags SEO makes your whole website become more structured and offers greater clarity, enabling users to explore your store with fewer issues and easily find the content they want to see. This, in turn, keeps them on your website for longer, lowering the bounce rate and appeasing the search engines.
The Right Keywords
No WooCommerce SEO guide is complete without mentioning keywords. Even if you produce high-quality, engaging content, people won’t be able to find it without key search phrases implemented.
As such, you need to perform keyword research. The aforementioned Yoast SEO or All in One SEO plugins can help with this, although there are ample external tools available for this task.
Once you find relevant keywords and phrases, the next step is integrating them into your content seamlessly. From titles to image tags and content body to meta descriptions, there are plenty of places to insert keywords intelligently.
Check Site Speed
In the best SEO for WooCommerce plugins section, we already highlighted Smush as a way to optimise website speed. However, various other tactics can ensure your site is fast – a critical ranking factor and element in any SEO strategy.
Using a world-class hosting provider, limiting plugins that use up too many resources, and installing a lightweight WordPress theme – all of these approaches help optimise the speed of your website.
Conclusion
WooCommerce is an excellent platform for eCommerce sales. It’s also an ideal platform for SEO campaigns. With a wide range of plugins and endless customisability available, you can put together the perfect SEO strategy that gets results – and brings people to your website.
Need SEO Help?
Whether you run an eCommerce store or not, SEO is vital for any business with an online presence. If you need help with your strategy, our experts can do just that – and more. As a digital marketing agency with two decades of experience working with clients in over 40 industries, we know what it takes to create a bespoke SEO strategy for any kind of company.
Get in touch with our knowledgeable team today if you’re interested in discovering how we can take your business and its SERP position to new heights!
