Advanced SEO Reporting

It’s easy to overlook the importance of SEO reporting. Building high-quality backlinks, producing excellent in-depth content, illuminating keyword research – all of these take priority over reports in the SEO world.  

However, reports demonstrate all this work; they’re a spectacle of your efforts and a way for others to learn about them. There’s no way around it; the report SEO tools provide is vital – whether you do SEO work in-house or for clients.  

Regarding the latter, clients are reliant on these SEO reports. The report needs to show all the facts and figures in plain view; they don’t want to dig through confusing metrics and information on their own – they want the data laid out easily. In short, you need to report SEO performance results to your clients clearly and concisely in a format they can understand. 

There’s just one problem, though; putting together an SEO client report isn’t a straightforward process. The process can be time-consuming. It can be tricky to know what to include – and even if you do, putting all this information together in a neat little package can be challenging. At least, that’s the situation if you don’t take the right approach.  

SEO reports, when done properly, can streamline the entire process, saving you a lot of time and resources. Furthermore, these clearer, more detailed reports will make for happier clients. Expanding on this fact, the following guide will explain what’s required for an effective SEO analysis report.  

Collect the Data that Matters 

If you’ve made an SEO analysis report in the past, you’ll know there’s a seemingly endless collection of data available. There are metrics for even the most specific, minute details – but that doesn’t mean they should be included in your reports. 

For information that’s relevant and can help you and your clients with future marketing decisions, here are some metrics you need to track:  

• Traffic, including organic and where visitors are coming from  
• Conversion rate 
• Top performing pages 
• Bounce rate 
• Page rankings 

• Backlinks 
• Page speed 

With this data, you have the foundation to create an SEO white label report that’s useful for your clients. Still, this is only the beginning.  

Use Google Analytics SEO Report Feature 

Extending on the previous point, one free SEO report tool you need for collecting data is the Google Analytics SEO report feature. The SEO report Google Analytics puts together is detailed, plush with data, and free.  

Fruits are bountiful from the SEO report Google Analytics grows, supplying you with ample – and accurate – performance metrics. As such, the SEO report Google Analytics offers should be the go-to for your information. What’s more, it’s super easy to use – a bonus for sure. 

Granted, we’re really hyping this one up – but it’s for good reason (you’ll see when you learn how to use it). Google Analytics SEO report tool is essential. You can use additional data analysis applications if you wish; however, Google Analytics should be the foundation for your SEO reporting.  

Get Visual  

With Google Analytics, SEO reports are chock-full of data. Yet, an SEO client report shouldn’t just be a wall of text and numbers. Go with this approach, and clients will quickly lose interest – and that means they’ll miss out on some all-important data (plus, you’ll lose clients). Forget about simply throwing out a load of raw, endless data; you need to present your reports from a visual angle. 

Fortunately, there’s a free SEO report program you can use to turn data into compelling, eye-catching visuals: The Google Data Studio SEO report tool. With this free SEO tool, your reports will never look dull, complex, or boring ever again. You can produce a wide variety of graphs and charts, all professionally done with polished finesse – and done quickly.  

It’s true: there are other visualisation tools– but the Google Data Studio SEO report creation process is as easy as it is effective. And, remember, it’s a free SEO report tool! You won’t get a better application than this one without parting with money. 

Create an Overview 

An SEO report from Google Analytics injects fancy graphics into your data to help flesh out your document and make it aesthetically enticing. Helpful that may be, though it doesn’t create a complete report. You have to fill in the gaps – and one way of doing so is with an overview at the start.  

Do you need an overview of your SEO report at the beginning? Technically, no. However, it’s a great way to kick off your report, giving clients a sample of what to expect from the report’s content body. Think of it as an introduction, much like a blog post or article would have – it informs clients what the report is about to tell them. 

The overview is effectively an executive summary of your SEO client report. Summarising the main points makes it easier for your clients to get acquainted with the rest of the content, which is especially helpful if a client has minimal SEO knowledge. With this summary at the stat of the report, SEO knowledge – or a lack thereof – doesn’t become a stumbling block.  

Detail the Next Steps  

In the report, SEO details such as performance are highlighted throughout. But clients aren’t just seeking a summary of the data; they also want informed insights from those with SEO savvy – aka, you.  

Clients are seeking your expertise, so the last section of your SEO report should outline available opportunities stemming from the data you reveal. Ideally, you should explain the next steps clients should take based on the results you’ve supplied and extend them a helping hand with their future marketing decisions.  

Choose Your SEO Reporting Tool  

You can take a number of approaches in terms of producing SEO reports. A popular option is to utilise spreadsheets like Google Sheets and Microsoft Excel. There are also online SEO report tools that allow you to automate the process. You could even take full creative control and create a report in a Word document – the sky’s your limit, really. 

Still, each SEO report creation method has its positives and negatives. Spreadsheets boast advanced functionality but are time-consuming. Free SEO report automation tools speed up the process considerably, yet there’s a lack of freedom available. A Word document probably eats up the most time, but you can make the report fit your exact design specifications and get a bit more creative. 

The choice you make will likely be dependent on personal preference. Whatever the case, remember, your document doesn’t have to be a work of art – as long as it’s data-rich, visual, and structured correctly, it’ll more than do the job.  

Conclusion  

When producing an SEO report, Google Analytics, visual graphs, overviews, and much more need to be considered. Fortunately, you don’t have to guess what to include; this guide coverers all of the main points to include in your SEO ranking report.  

Need Help with SEO Reporting? 

With two decades of experience working with clients in over 40 industries, Click Intelligence is one of the UK’s top digital marketing agencies – and that title includes all things SEO, including white-label SEO services.  

Be it for your business or your clients, we can produce full, actionable SEO reports that provide clear data across the board. Don’t hesitate to get in touch if you’d like to learn more about what we can do for you and your clients. Our highly experienced experts are just a few clicks away!