SEO

Google Analytics 4 (GA4) has stepped up it's game with reporting. In this handy guide, our SEO expert James King will talk through the necessary steps to take to ensure you're maximising the reporting capabilities GA4 has to offer. Learn how to set up your data retention in GA4 to collect and analyse customer data; how to utilise the search bar in GA4; and what sources will generate more conversions for your business using the 'Traffic Acquisition' reports section in GA4.