How to Become a SEO Reseller

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Resources

1. How to Become a SEO Reseller

2. Ultimate Guide to Ecommence SEO

3. Why Did My Google Ranking Drop

4. SEO Strategy Plan 2022 Best Practices Guide

5. Blog Post Ideas 2022 Best Practices Guide

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Do you operate a marketing agency? Are you planning on selling SEO services? Do you want to become the champion agency for SEO and significantly increase your revenue?

If so, you have landed in the right place. As one of the foremost UK SEO reseller agencies for close to a decade, we know a thing or two about the subject. Now via this guide, you can directly benefit from our expertise and experience.

What Does SEO Reseller Mean?

There are various reasons why you may have previously baulked at the idea of offering SEO services to your customers. This could be due to having an inadequate level of SEO skill or know-how, or you simply cannot find the time to work on SEO campaigns in-house.

This is where an SEO reseller comes into play.

An SEO reseller is a marketing agency that, understandably, specialises in SEO services – like Click Intelligence. By opting to partner up with an SEO reseller, you are given the opportunity to sell their white label services and products under your brand name.

To illustrate it in simple terms, say a client requests an SEO service from your business. You then outsource this to an SEO reseller. The reseller does the work, the client receives the results they desired, and your business is given all the credit.

What are the Advantages of Outsourcing Your SEO Services?

Let’s face it: SEO is a time-consuming and complicated process. Even if you learn all the current tricks of the trade, you have to stay on top of the ever-evolving nature of SEO, from changes in keyword trends to updates to Google’s search algorithm.

This is why the best bet for your agency is to go with an SEO reseller.

We’re not only saying this due to it being our industry, either. We’re saying it because outsourcing your SEO services can save more than just time and effort. Here are a few points to consider:

Allows for focus on other areas of your agency: By outsourcing, you don’t have to compromise on SEO prospect profits or stretch your agency too thin by covering too much in-house. Instead, you can focus on more important areas of your business, such as acquiring more clients and building on existing relationships.
Offer an abundance of SEO services: If you outsource to a high-quality agency, this will open the door to a wide range of services. Reseller guest posts, link building, keyword research, social media campaigns, the list goes on and on. The more SEO reseller services you offer to customers, the more SEO sales you will generate.
Scale up and down as you wish: Their scalable nature is a great aspect of the best SEO reseller plans. This means that, no matter how many clients you have, you still have the ability to offer SEO services.
You receive instant expertise: Simply put, a team of SEO experts are effectively at your disposal to work on clients’ campaigns. They have been doing this for years and know which strategies work best. As well as becoming an extension of your team, you avoid the expensive overhead costs of hiring and training new staff in-house.

How to Sell a Service Effectively

Even if you have the expertise of an SEO specialist in your back pocket, this doesn’t mean anything if you cannot sell their services to prospective clients. In order to learn how to sell SEO effectively and become a champion agency, there are several aspects to ponder.

Identify the Right Clients

As a starting point, you need to identify the right SEO clients for your agency. The good news is there are many different types of clients you can target. With that said, there’s a vital component to think about: client budget.

For instance, if you offer SEO services for a relatively small sum of money, you are likely to attract a larger amount of customers. However, the services provided have to be fairly basic to justify the low cost. In addition, you will have to manage a large number of clients if you want to generate a significant amount of revenue from your SEO services – something that is difficult to scale effectively.

This is why it is recommended to attract clients that have a larger marketing budget. Not only can this positively impact your revenue to a significant degree, but you can also supply more meaningful results for clients. It’s a win-win for everyone involved.

When doing this, it’s also imperative you get your pricing right. In general, you should aim to charge two-to-four times as much as the cost charged by your SEO reseller of choice.

How to Sell Local SEO Services

From specific niches and e-commerce clients to online publishers and SAAS websites, as mentioned previously, there are many client types available. However, one of the best is to target local SEO clients.

For a quick breakdown, local SEO is where a client hopes to appear in geographically localised search results. A business of this type will typically be a brick and mortar establishment or one that services a specific area.

As for a local SEO proposal, you could offer various different services to boost a client’s search visibility. These include:

Creating and fleshing out a Google My Business page
Aiming for the local “Snack Pack”
Conducting local keyword research and page implementation
Adding businesses to local listings like the Yellow Pages and Yelp
Gaining local reviews from customers

The more local SEO selling points you provide, the more enticing for clients to choose your business.

Attracting and Converting Clients

When you have identified your target market, have the right pricing structure, and are ready to start selling your reseller SEO services, there’s one thing left to do: entice clients.

If you work in the marketing world already, you’ll have a fair idea about how this can be done. For a long-term strategy, however, we recommend you go with an inbound marketing strategy. This is where you create content and attract leads to your business.

Plus, what better way to test your reseller SEO partner’s proficiency than to employ them for your inbound marketing plan? Reseller SEO for agencies doesn’t only have to be for your clients!