How to Create a Marketing Budget in 2024
You need a solid plan so that your year is as successful as possible, and this includes creating a marketing budget. After that, you need to make sure that your…
Top Tips for Your SEO Campaign in 2024
Google is constantly evolving and changing, making SEO a field where you must be on the ball all the time. Luckily, in this article, I’ll outline what I feel Google…
How to Choose a SEO Agency in 2024?
SEO agencies. They come in many different shapes and sizes. Some focus primarily on backlinks, others are a jack-of-all-trades. Some have built up positive reputations over the decades, others are…
Conserve Your SEO: The Definitive Website Migration Checklist
There are certain situations that search engine optimisation (SEO) professionals always want to avoid. Black hat backlinks. Targeting the wrong keywords. Getting left behind with SEO trends. While these can…
Subdomain vs Subdirectory: Which Is Best for SEO?
Which is the best for search engine optimisation (SEO): subdomain or subdirectory? It is a question asked by many of those in the digital marketing world. After all, technical SEO…
Backlinks from High-Authority Websites: How to Successfully Build Your Link Profile in 2023
Google uses over 200 ranking factors to determine website placement in their search engine rankings. While these factors all have different levels of importance, there is one often regarded by…
Content Mapping 101: How it Works and Why It Must Be Part of Your Content Strategy
Content marketing may seem relatively simple on the surface. You learn what your audience is seeking, create content around this, and bring in leads to trickle down your sales funnel.…
Optimizing Website Imagery – Your Complete Guide
Fully optimized website images that load quickly are essential to creating a good user experience for your website visitors. There are lots of rules to consider for uploading website images…
The Core Differences Between Universal Analytics and GA4: How to Adapt
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July and October 2023 will see Google cease processing hits for standard UA properties and UA…
AI Content: Is This The End Of Human Written Content?
Artificial Intelligence (AI) has been a trending topic across tech, films, and business since the early 2000s, but for those not in the know, what exactly is this mythical technology?…
