Split Testing Facebook Ads: A 6-Step Guide
Facebook advertising is one of the most powerful tools available for marketers. When utilised correctly, promoting on this social media platform can generate a boatload of new leads, sales, and…
Organic Social Media Algorithms
As part of International Social Media day, we have decided to throw in this extra blog post about organic social media algorithms. These algorithms are the deciding factor in whether…
Should You Use Geographic Targeting for Paid Campaigns?
Paid Google ad campaigns are one of the best ways for a business to market its products and services. They’re fast and effective, and it’s possible to zone in on…
Should Digital Marketers Care About The Metaverse?
In October 2021, the Facebook company officially rebranded to Meta. The name change wasn’t that much of a seismic shift; however, what founder Mark Zuckerberg announced alongside the rebranding can…
The Value of Customer Retention in 2022
Did you know that 65% of a company’s business comes from existing customers? Furthermore, 82% of companies agree that customer retention is cheaper than customer acquisition. However, if this is…
How Influencer Marketing Can Help Improve Your SEO
It’s near the end of the year now, and it’s time to start considering your content marketing strategy and SEO strategy for the next year, and, with any luck, that…
Awesome Social Signals for Your Website
Any successful website is designed and curated for the user. Thankfully search engine algorithms have caught up and now reward these efforts with high rankings and greater visibility. With so…
Mastering Paid Social Media Advertising
In 2020, you really need to up your game when it comes to social media advertising. The techniques for targeting customers are everchanging, and your business is going to want…
Social Media Marketing
Social Media is a collection of online communication channels that are dependent on interaction, collaboration and sharing information. Social media comes in many guises: blogs, business networks, image sharing platforms…
The Future of Video Marketing and What You Need to Know to Succeed
Future of Video Marketing With the release of Instagram’s new video sharing platform IGTV, marketers offering video marketing services and influencers alike might be wondering about where the future of…
