Search Engine Optimisation is a collection of different strategies and methods that are all designed to help improve your visibility and ranking on relevant search queries. There are, however, different…
Search engine optimisation is always changing. What you did just a year ago may need to be updated or even refreshed because Google and other search engines update their algorithms…
What is Domain Authority? What is domain authority in SEO? Simply put, domain authority is one of the most important metrics for your website. Domain authority measures how well your…
Shopify is one of the most widely used e-commerce websites on the internet. The platform hosts 1.7 million different merchants, which showcases how beloved it is within the e-commerce community.…
Has it ever crossed your mind to try black hat SEO techniques to boost your site’s visibility online?  If yes, you are far from alone. However, while black hat SEO may seem…
The bounce rate is one of many metrics used in an audit to determine a website’s performance. The metric measures how many times a new user enters your website and…
Earlier this month, Google announced that they are issuing a new spam update. At this time, Google has provided no specific detail about how this update to the algorithm works.…
Most people have heard of Google’s Search Quality Raters Guidelines, but not many have actually followed through and read the entire 168-page document, and who could blame them? Of course,…
Would you like to see better results from your keyword research efforts? If yes, you have come to the right place. Despite all the many Google algorithm updates that have…
Local SEO is a useful marketing strategy for businesses with a physical location. It can make you more discoverable by local customers and generate leads from users who might be…
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