What Google’s Updated Quality Guidelines Mean For You
It is no secret that one of the primary goals of SEO is to land your site on the front page of one website’s search results. Google has such dominance…
Tips For Increasing Engagement On Your Social Media Channels
If used correctly, social media is an excellent tool for businesses to use, and there are great ways to utilise social media channels that’ll bring you ideal results, such as…
SEO Decisions You Should Make Before Building a Website
Long gone are the days when building a website was all about using the right colours. Nowadays, most professionals have realised the importance of Search Engine Optimisation. SEO is much…
How to Fight Back Against Local SEO Spam
Local SEO is very important, since around half of all searches on Google have local intent. More than 70% of potential customers look up businesses before they visit, and about…
Internal and External Links – What’s the Difference?
Not all links are the same. Websites and content have either internal links or external links. While links are in many ways the lifeline of the internet, many website owners…
5 Social Media Marketing Mistakes to Avoid
Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability…
Guidelines to Keep in Mind When Writing SEO Friendly Content
Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to…
Can You Build Links Without Creating Content?
Search engines are increasingly using user intent, artificial intelligence, social media sharing signals and organic links as the main deciding factors when ranking content in search engine results. Marketers now…
Do Organic Keyword Rankings Still Matter?
It is no secret that the web is controlled and centred around keywords. For a long time, getting high keywords to rank high was considered to be the end all,…
Why Analytics Should Be a Large Part of Your SEO Plan in 2020
Why Analytics Should Be a Large Part of Your SEO Plan, Always Since Google Analytics has become popular in 2011, it has been an imperative tool for marketers and business…
