Will Meta Impact My Facebook Ads?Â
Mark Zuckerberg renaming the organisation that oversees Facebook, WhatsApp and Instagram to Meta was perhaps the biggest digital marketing news from 2021.  The name change demonstrates a shift in focus…
So Long Expanded Text Ads: What It Means
On 31st August, Google announced a change to their Expanded Text Ads (ETAs) service – as of 30th June 2022, marketers can run existing expanded text ads, but you will…
Click Fraud, We Have Found A Solution
As a business online, you will naturally have plenty of competition within your niche who are all fighting for the attention of a similar pool of customers and trying to…
Saying Goodbye to Broad Match Modifier: Our Takeaways
When Google announces anything new, it is an exciting time for those in the digital marketing sector. The majority of the time, however, the announcement will revolve around changes to…
What is a PPC Expert?
If you are looking for a digital marketing strategy that provides maximum return on investment, then look no further than PPC (pay-per-click) advertising. Enabling you to reach consumers who are…
How to Improve your AdWords campaign
If you’re unfamiliar with how Google AdWords work, it is a PPC – pay-per-click – online advertising platform that lets your business market its services to potential customers. You can…
7 Reasons to Consider Remarketing
What is remarketing? Remarketing is an effective way to target consumers who have visited your website in the past. A remarketing campaign means you can tempt someone who seemed interested…
Remarketing vs Retargeting
If you’ve found that your business has recently slumped in terms of its productivity, you’ve got a right to be concerned. However, you don’t want to let your anxiety override…
SEO vs. PPC: Knowing Which Is Right for Your Website
The goal of digital marketing is to drive potential customers to your website. There are two primary methods for doing this: SEO and PPC. While both methods are effective, they…
How To Master Pay-per-click Advertising
While SEO marketing strategies are excellent for long-term results, if you need more immediacy, then pay per click advertising is highly effective. One of the most popular marketing techniques, pay…
