October Google Updates Complete: What Everyone Should Know
When Google dropped not just 1 update in October but 2, it is fair to say many were worried about what this would mean for their website and their hard…
Unpacking The October Updates: What To Know About The Latest Core And Spam Updates
It is well known that Google releases many updates throughout the year, but it is rare for two big ones to drop within just two days. Rare has become a…
The August 2023 Broad Core Update Has Finished: What To Know Now
As of the 7th of September, around 9:03 pm in the UK (4:03 pm ET), the August Broad Core Update finally finished rolling out after 16 long days since the…
What You Need to Know about Google’s August 2023 Core Update
Google loves to keep SEO professionals on their toes! The search engine giant officially announced the rollout of the newest core algorithm update on 22nd August 2023, at 12:39 pm,…
It’s Time to Break Up With Universal Analytics
The end of Universal Analytics is upon us. In 2022, Google announced it would be waving goodbye to Universal Analytics, with the company’s focus being placed exclusively into its successor,…
First Input Delay (FID): An In-Depth Look
Since their introduction in May 2020, Google’s Core Web Vitals, a set of metrics introduced to improve page experience, have given both web developers and SEO teams something extra to…
Core Web Vitals: A Year On
The year 2020 saw the introduction of Core Web Vitals. In the two years since Google rolled out this ranking signal, there has been a lot of chatter among SEO…
Building an SEO Strategy for 2022
Things constantly evolve and change within SEO and digital marketing. Updates and new industry standards are so frequent that some of the cutting-edge techniques from yesteryear are now outdated and…
What You Need to Know about Google’s Link Spam Update
Earlier this month, Google announced that they are issuing a new spam update. At this time, Google has provided no specific detail about how this update to the algorithm works.…
Core Web Vitals – Rollout Complete: The Latest News
On 12th July Google tweeted to confirm that the update of its latest rollout was now complete. On the  Search Liaison Twitter account they had written “the July 2021 core update rollout…
