Why Is Content Important in 2024?
Digital marketing never stops evolving. Social media. PPC ads. Search engine optimisation. Name any type of online marketing tactic, and the landscape for each has changed significantly over the years.…
Content Mapping 101: How it Works and Why It Must Be Part of Your Content Strategy
Content marketing may seem relatively simple on the surface. You learn what your audience is seeking, create content around this, and bring in leads to trickle down your sales funnel.…
Human vs AI: Which Writer Wins The Race?
Whether in the industry or not, you simply cannot escape the noise of artificial intelligence (AI) and how it is changing daily life. ChatGPT has swiftly become a name everyone…
How to Outsource Content Writing
Every business that wants to compete successfully has to up its content marketing game, and the reasons truly speak for themselves. It allows you to build up trust, generate leads,…
How to Develop a Content Plan: A Complete Guide
Putting together an effective content plan is far from easy. Not long ago you could get away with creating simple 500-word articles stuffed with keywords and see them rocket to…
The Story of Content, SEO & Plagiarism
With so much to gain from appearing on that hallowed first page of Google, businesses and websites are trying to do everything they can to make this dream a reality.…
Tips on How to Use Pillar Content to Improve Your SEO
Trying to land on the first page of Google is one of the biggest challenges any marketer can face. Not only do you have to adapt to the continual algorithm…
4 Essential factors for SEO Copywriting
Have you got a fantastic product or do you run a fantastic service, but you don’t know how to explain to the world how great it is? Many business owners…
Learn content writing strategies to help maximise your traffic
Cast your mind back to GCSE English classes, and you’re probably filled with fond (or not-so-fond) memories of Shakespeare, Thomas Hardy, and JB Priestley’s An Inspector Calls. You learnt all…
7 Powerful Product Descriptions Tips
For your ecommerce store to work, it is got to make sales. You can get tens of thousands of people to your site, but if none of them convert, then…
