Why You Should Continue to Market Old Blog Content
Content marketing efforts tend to focus on creating new content to suit every newly identified niche, set of key search terms and customer need. Yet creating new content is time…
How to Write Copy That Actually Converts
Creating strong copy requires more than simply answering someone’s question, building brand awareness and making your company and/or product look great. The entire purpose of web copy is to create…
Guidelines to Keep in Mind When Writing SEO Friendly Content
Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to…
Free Content Marketing Tools That Can Help Drive Your Strategy
One thing that worries many small business owners is how they can implement a content marketing strategy on a limited budget. And, whilst there isn’t a simple answer, as content…
