How to Create a Marketing Budget in 2024
You need a solid plan so that your year is as successful as possible, and this includes creating a marketing budget. After that, you need to make sure that your…
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Backlinks from High-Authority Websites: How to Successfully Build Your Link Profile in 2023
Google uses over 200 ranking factors to determine website placement in their search engine rankings.…
SEO Expert Insights: July 2023 News Round-up
In this month's episode of our SEO Expert Insights series, our co-founder James Owen will…
Content Mapping 101: How it Works and Why It Must Be Part of Your Content Strategy
Content marketing may seem relatively simple on the surface. You learn what your audience is…
SEO Expert Insights: May 2023 News Round-up
In this month’s instalment of our SEO Expert Insights series, our co-founder James Owen will…
Facebook Ads vs Google Ads: Which should you be using?
A fully-fledged and effective digital marketing campaign always makes use of online ads. Pay-per-click and…
Human vs AI: Which Writer Wins The Race?
Whether in the industry or not, you simply cannot escape the noise of artificial intelligence…
How many links are needed to rank on Page 1 of Google?
Getting to the first page of Google is possible, but it isn’t as straightforward as…
Optimizing Website Imagery – Your Complete Guide
Fully optimized website images that load quickly are essential to creating a good user experience…
The Core Differences Between Universal Analytics and GA4: How to Adapt
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July…