Is It Still Worth Using Google Ads in 2023? The Verdict
It might be hard to believe, but Google Ads have been around for 23 years. Yes, we’re all getting old. In that time, this digital ad platform has become a…
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Inbound Marketing vs. Digital Marketing
The world of marketing contains a plentiful supply of different terms, acronyms, abbreviations and buzzwords…
Powerful Ways You Can Use SEMrush to Crush Your Competition
Competition to achieve higher rankings on the all-important Search Engine Results Pages (SERPs) can be…
What is a Review Schema?
Getting noticed on Google is the holy grail of digital marketing and, consequently, website owners…
Will My Hosting IP Affect Local SEO?
Believe it or not, IP addresses are one of the single most essential components in…
Free Website Migration Checklist
Site migration can be very intimidating. Knowing how to migrate a website from one server…
How to Get Star Ratings in Google
Star ratings on Google are an effective way of signaling to search engine users that…
Inbound Marketing Techniques Every Business Should Know
As one of the defining marketing areas of the digital age, inbound marketing is a…
SEO vs. PPC: Knowing Which Is Right for Your Website
The goal of digital marketing is to drive potential customers to your website. There are…
How To Master Pay-per-click Advertising
While SEO marketing strategies are excellent for long-term results, if you need more immediacy, then…